Who might enjoy these rolls?

If you’re looking for contrast on the table

With soft or saucy dishes, you might want a roll with a crisp crust and visible seeds. Fibre isn’t your main selection criterion here.

If you’re keeping an eye on wholemeal and fibre

You’re looking for a seeded roll, but also want to check the label for the amount of wholemeal flour and fibre it contains.

If you need to consider allergens

You’re choosing bread for someone at the table who has an allergy or intolerance, so you check both the allergens it contains and those that may be present, including cereals containing gluten and sesame.

What should you look for when choosing?

If you have an allergy, check the latest allergen information first. Then compare the seeds, wholemeal content and preparation instructions with what you plan to serve.

What to considerWhat to check when buyingWho is this important for?
Texture and flavour Check which seeds are listed in the ingredients and how to bake the rolls. With a soft or saucy dish, I want to serve bread with a crisp crust and a noticeable seed texture. An estimated 33% of consumers prioritise this contrast.
Ingredients and allergens Read both the listed ingredients and any warnings about the possible presence of allergens. If someone at the table has an allergy, I want to know whether the bread I choose is suitable for them. That’s why an estimated 42% of consumers prioritise checking for allergens.
Fibre and wholemeal flour Compare the wholemeal content and fibre per 100 g; don’t rely on the word ‘multigrain’ alone. I want to serve seeded bread, but also check how much wholemeal flour and fibre the roll contains. This is the main purchasing concern for an estimated 25% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    The word multigrain doesn’t tell you how much wholemeal flour or fibre a roll contains.

    Check the ingredients list and compare the fibre per 100 g if this matters to your choice.

  • Relying on visible seeds if you have an allergy

    A seeded roll may contain sesame or carry a warning that sesame may be present. The Jumbo and PLUS varieties reviewed also contain cereals with gluten.

    Before buying, check the latest allergen information for the product you’ve chosen; don’t judge it by appearance or name alone.

  • Assuming all bread contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers don’t always use baker’s salt. So you can’t tell whether iodised salt has been used just from the type of bread.

    Check the label, or ask which salt has been used if you’re buying unpackaged bread.

  • Leaving baking until the last minute

    Preparation instructions vary by product. If you want the rolls to be crisp when served, you’ll need to factor baking time into your plans.

    Check the time and temperature on the pack of the rolls you’ve chosen in advance.

Brands compared

Jumbo

Jumbo Pistolet Meerzaden is a part-baked roll sold in a pack of four, weighing 300 g in total.

  • According to the product information, this variety contains brown and golden linseed, as well as poppy seeds.
  • This variety contains cereals with gluten and may contain sesame; check the allergen information for anyone you’re serving.

PLUS

PLUS Korenlanders offers multigrain and spelt rolls made with sourdough, both as 300 g part-baked varieties.

  • The multigrain variety lists 34% wholemeal wheat flour and 5.8 g of fibre per 100 g. The spelt variety lists linseed, sunflower seeds and sesame seeds.
  • The ingredients and allergens differ between these two varieties, so check the information for the product you choose.

Dirk / 1 de Beste

1 de Beste Pistolet Rustiek Meergranen is a part-baked product sold in a pack of four, weighing 300 g in total.

  • The product description identifies it as a multigrain variety and gives the pack size.
  • Check the pack for the exact seeds, salt used and allergens before choosing it for these features.

Albert Heijn

The product information for AH Biologisch Meergranen rolls lists sunflower seeds, linseed and iodised salt.

  • This particular product shows that you can check the ingredients list to find out which seeds and salt have been used.
  • Albert Heijn says this variety has been discontinued. Don’t assume another product has the same ingredients.

Seeded rolls at Joybuy

Related products coming soon.

Frequently asked questions

Is a multigrain roll automatically wholemeal?

No. The word multigrain doesn’t tell you how much wholemeal flour a roll contains. PLUS lists 34% wholemeal wheat flour and 5.8 g of fibre per 100 g for its Korenlanders Meergranen rolls. Compare information like this on the label if wholemeal flour and fibre matter to your choice.

Does every roll in the Netherlands contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers don’t always use baker’s salt. Check the ingredients list for iodised salt or baker’s salt, and ask which salt has been used if you’re buying unpackaged bread.

Can I serve a seeded roll to someone with a sesame allergy?

Don’t choose based on the visible seeds: the PLUS spelt roll reviewed contains sesame seeds, and the Jumbo Pistolet Meerzaden may contain sesame. Check the latest allergen information for the specific product before deciding what to serve.

How much time should I allow for baking?

Follow the instructions for the roll you’ve chosen, as the time and temperature vary by product. Jumbo recommends 10–12 minutes at 200 °C for its Pistolet Meerzaden; check the pack before planning when to serve it.