Who is this bread choice for?

Those who prioritise wholemeal and fibre

You’re looking for bread with seeds to serve alongside your Sunday roast, but don’t want to rely on the word ‘multigrain’ to tell you whether the base is wholemeal. The Dutch Nutrition Centre lists wholemeal bread as a source of fibre.

Those choosing by texture and serving time

You want to decide whether a whole loaf, white seeded bread or a part-baked baguette would suit the table. Albert Heijn lists an unsliced white seeded loaf, while ALDI lists part-baked multigrain baguettes.

Those who need to check the label carefully

You want to know which allergens, grains and type of salt are in your chosen bread before you buy. For unpackaged bread, you can ask the retailer for the allergen information.

What should you look for when choosing?

Wholemeal seeded multigrain bread

When: Choose this option if a wholemeal base matters more to you than the shape of the bread.

Bear in mind: ‘Multigrain’ and visible seeds don’t prove that the bread is wholemeal.

White seeded bread

When: Choose this if you’d like to serve white bread with seeds alongside your meal.

Bear in mind: Seeded bread can be white bread, so don’t assume it’s wholemeal just because it contains seeds.

Part-baked multigrain baguette

When: Choose this option if you want to bake the bread shortly before serving.

Bear in mind: You’ll need time and an available oven; also check whether your chosen baguette contains seeds.

When choosing bread for your Sunday roast, decide what matters most to you: wholemeal and fibre, how it’s served or checking the label. Then compare the breads that suit your needs.

What to consider What should you check? Who is this most important for?
Wholemeal and fibre Look for the word ‘wholemeal’, read the ingredients and compare the fibre per 100 g on the labels of the breads you’re considering. I want to serve seeded bread with my meal, but above all I want to be sure it has a wholemeal base. Around 46% of consumers prioritise wholemeal and fibre.
Texture and serving time Check which seeds are listed and choose between a whole or sliced loaf and a baguette that still needs baking. What matters to me is whether I can serve the bread in the right form at the right time. Texture and serving style come first for around 27% of consumers.
Allergens and labelling Read the allergen information; for unpackaged bread, ask the retailer. If necessary, compare the salt per 100 g and check which type of salt is listed. If ingredients or allergens are important to me, I want to be able to check them before I buy. Around 27% of consumers prioritise checking the label.

Common mistakes

  • Confusing ‘multigrain’ with ‘wholemeal’

    According to the Dutch Nutrition Centre, multigrain bread contains at least three types of grain, but it can also be made with refined flour. Seeds on the outside don’t change that.

    If wholemeal is your main priority, look for a wholemeal description and check the ingredients of the specific loaf.

  • Overlooking allergens in unpackaged bread

    Seeded bread may contain sesame and cereals containing gluten, among other allergens. Allergen information is important for unpackaged bread, too.

    For packaged bread, read the label. For unpackaged bread, ask the retailer about allergens and any warnings that are relevant to you before you buy.

  • Assuming the type of salt from the bread’s name

    The words ‘multigrain’ or ‘with seeds’ don’t tell you whether the bread you’ve chosen contains iodised salt. Salt content also varies from one product to another.

    Check the ingredients and, if salt matters to your choice, compare the nutritional information per 100 g.

  • Choosing part-baked bread without planning how to prepare it

    A part-baked baguette can’t be served straight away in the same way as a loaf that’s ready to slice.

    Check the defrosting and baking instructions on the packaging, and make sure you have enough oven space around Sunday roast time.

Brands and ranges to consider

These examples show the types of bread listed by the retailers mentioned. Always compare the information for the individual loaf before making your choice.

Albert Heijn

Albert Heijn describes Liefde & Passie Meerzaden ongesneden as white seeded bread made with sourdough.

  • The product information lists ingredients, allergens, iodised salt and nutritional values.
  • This particular seeded bread is white, so it’s not a wholemeal option.

Jumbo

Jumbo lists products including Boeren Donker Volkoren Meergranen, Stevig Meergranen and Waldkorn Volkoren Brood.

  • The product names help you distinguish wholemeal options from other multigrain breads.
  • Check the seeds, ingredients and allergens for the loaf you’re considering.

Lidl

Lidl describes its Meergranenbrood as a hearty bread with grains and seeds, including wheat, barley and buckwheat.

  • This description makes it a relevant option if you’re looking for a hearty seeded loaf.
  • Check the packaging to see whether your chosen variety is wholemeal and which allergens are listed.

ALDI

ALDI lists both Boeren volkoren meergranenbrood and De Afbakker part-baked multigrain baguettes.

  • You can weigh up a wholemeal loaf against a baguette that you bake just before serving.
  • Check the seeds, allergens and nutritional information for each variety.

PLUS

PLUS lists Korenlanders Donker Meergranen rond heel as a wholemeal multigrain loaf.

  • For this loaf, PLUS lists details including ingredients, allergens, fibre and salt.
  • This product’s ingredients don’t necessarily apply to other multigrain breads.

Dirk

Dirk lists multigrain products from Bakker van der Akker, as well as seeded and part-baked options.

  • Alongside whole loaves, you’ll also find rolls with seeds and kernels.
  • Read the ingredients and allergen information on the packaging for the variety you choose.

Bread options on Joybuy

These options include round multigrain loaves and part-baked baguettes to serve with your Sunday roast. If you specifically want wholemeal bread, check the wholemeal description and ingredients for your chosen variety.

Lekhaven Bakkerij Multigrain Country Bread, round, 2 × 550 g

Lekhaven Bakkerij Multigrain Country Bread, round, 2 × 550 g

For anyone wanting to serve a round loaf with seeds alongside their Sunday roast. Defrost the bread before baking it; check the packaging for the baking time.

Look for a wholemeal description on the current label if that’s your main priority, and check the allergens and type of salt.

View on Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g × 2

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g × 2

For anyone wanting to bake seeded baguettes just before serving. Allow time to defrost and use the oven, and follow the instructions on the packaging.

Before buying, check the wholemeal description, allergens and type of salt if these matter to your choice.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread, round, 550 g

Lekhaven Bakkerij Multigrain Country Bread, round, 550 g

For anyone wanting to serve a single round seeded loaf with their meal. The bread needs to be defrosted and baked; follow the baking time on the packaging.

Check the current label for this variety’s wholemeal description, allergens and type of salt.

View on Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

For anyone wanting to bake seeded baguettes just before their Sunday roast. Make room in the oven and check the baking time on the packaging.

If you want a wholemeal option, don’t rely on the name ‘Multigrain’ alone; read the current ingredients and allergen information, too.

View on Joybuy

Frequently asked questions

Is seeded multigrain bread always wholemeal?

No. According to the Dutch Nutrition Centre, multigrain bread contains at least three types of grain, but it can also be made with refined flour. If you want a wholemeal loaf, look for a wholemeal description and check the ingredients.

How can I check for sesame and gluten in seeded bread?

For packaged bread, read the allergen information on the label; for unpackaged bread, ask the retailer before buying. The Netherlands Food and Consumer Product Safety Authority lists sesame and cereals containing gluten among the allergens that consumers must be informed about.

Can I tell from ‘multigrain’ whether bread contains iodised salt?

No, the name of the bread doesn’t tell you which type of salt has been used. Albert Heijn lists iodised salt in Liefde & Passie Meerzaden; check the ingredients list for every other loaf.

Can I freeze a whole multigrain loaf in advance?

You can, if the storage instructions for the product allow it. PLUS says that Korenlanders Donker Meergranen rond heel can be frozen at home on the day of purchase and should be used within one month. For other breads, follow their own storage instructions.