Which bread is practical for you?

If you want to compare wholemeal bread and fibre

If you regularly eat bread for breakfast or lunch, the word ‘multigrain’ doesn’t tell you enough. Check whether the bread is labelled as wholemeal, read the ingredients and compare fibre on a like-for-like basis, such as per 100 g.

If you need to consider allergens

With seeded bread, it’s important to check for allergens such as cereals containing gluten and sesame. For packaged bread, read the latest label; for unpackaged bread, ask for allergen information before you buy.

If you want to bake bread later at your holiday accommodation

Bake-at-home bread is an option if you have the oven or air fryer it requires. Before buying, also check the storage conditions and preparation instructions for the variety you’ve chosen.

What should you look for?

First, decide when you want to eat the bread and which ingredients matter most to you. Then compare the labels of the varieties you’re considering.

What to look forWhat to check when buyingWho it matters to
Wholemeal bread and fibre Check whether it’s labelled as wholemeal and which flour is used; compare fibre per 100 g. For everyday lunches, I want to know whether the bread is genuinely wholemeal, rather than relying on the seeds as a guide. Around 40% of consumers prioritise wholemeal bread and fibre.
Allergens Check the ingredients and warnings on the latest packaging; for unpackaged bread, ask for allergen information. If an allergen poses a risk to me, I need to be able to assess this before buying. For around 30% of consumers, checking this is the top priority.
Storage and preparation Check the storage conditions, preparation instructions and equipment you’ll need. If I’ll be eating bread later in my holiday, freezing it or baking it at my accommodation needs to be practical. This is the first consideration for around 30% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Voedingscentrum, ‘multigrain’ describes the types of grain used; it doesn’t automatically tell you what type of flour is in the bread. Visible seeds don’t confirm that it’s wholemeal, either.

    Look for an explicit wholemeal label and check which flour is listed in the ingredients.

  • Relying on the seeds if you have an allergy

    Visible seeds don’t give you the full picture of the ingredients or warnings about possible allergen cross-contact.

    Read the label on the pack you’ve chosen, or ask for allergen information before buying unpackaged bread.

  • Buying more fresh bread than you can use in time

    Bread can lose quality if it’s stored for too long. The Voedingscentrum notes that bread can become drier after being frozen for an extended period.

    Buy an amount that suits your mealtimes, and check whether freezing or choosing bake-at-home bread works with your holiday plans.

  • Assuming every loaf contains iodised salt

    According to industry platform brood.net, bakers aren’t required to use salt containing iodine. So the name ‘multigrain bread’ doesn’t tell you which type of salt is in a particular variety.

    Check the ingredients if the type of salt used matters to your choice.

Brands to compare

Compare each variety of bread individually: ingredients, allergens and preparation methods can differ between products from the same retailer.

Albert Heijn

Product pages for specific multigrain varieties can help you compare labels.

  • For AH Triangel brown multigrain bread, Albert Heijn lists details including the flour used, seeds and allergens.
  • Albert Heijn warns that product information can change, so check the packaging of the variety you buy.

Jumbo

A supermarket where you can compare a particular multigrain variety with when you plan to eat it.

  • Compare the type of product with your plans to eat the bread straight away or store it for later.
  • Check the ingredients, allergens and storage instructions for the variety you choose.

Lidl

A shop to consider if you want to choose your multigrain bread in store.

  • Lidl directs customers to the product packaging for ingredients and nutritional information.
  • For allergen queries, Lidl also recommends contacting customer services; check the details for your chosen variety before buying.

ALDI

ALDI describes multigrain bread with grains and seeds, and also lists a wholemeal multigrain variety.

  • The individual product names make it easier to distinguish multigrain from wholemeal multigrain bread.
  • Check the ingredients and allergens on the packaging of the bread you choose.

PLUS

PLUS provides product information for specific Korenlanders varieties, including seeded bread and bake-at-home multigrain bread.

  • For specific varieties, PLUS lists ingredients, allergens and nutritional information or preparation instructions.
  • Don’t apply the instructions for one bake-at-home variety to another loaf; check the packaging for that product.

Dirk

Its bread range includes different types of product, such as multigrain bread and bake-at-home seeded bread.

  • These product types give you a starting point for comparing bread to eat straight away with bread to bake later.
  • Check the information for each individual variety; the product type alone doesn’t confirm its ingredients or allergens.

Joybuy products for your holiday

This selection includes multigrain rolls in smaller portions, as well as loaves and baguettes to bake later. Choose according to when you’ll eat them, and check the label for each variety—especially if wholemeal bread or allergens are important to you.

g'woon Multigrain Rolls, 4 pieces

g'woon Multigrain Rolls, 4 pcs

A pack of four rolls is a good option if you’re looking for smaller portions for different mealtimes. Check the packaging to see whether the flour and allergens meet your requirements.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g

Two round 550 g loaves are a practical choice if you’re planning several mealtimes. If you’ll be baking them later, make sure you have freezer space and an oven, and follow the storage and preparation instructions on the packaging.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

One 550 g round loaf is another portion option for a stay where you have freezer space and an oven. Before baking, check the instructions and read the label if wholemeal bread or allergens matter to you.

View on Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Four 135 g baguettes give you individual portions to bake later. Make sure you have the freezer space and an oven you need, and follow the baking time on the latest packaging.

View on Joybuy

Frequently asked questions

Is seeded multigrain bread always wholemeal?

No. According to the Voedingscentrum, multigrain means that several types of grain are used; it doesn’t necessarily mean the bread is made with wholemeal flour. Check the wholemeal labelling and ingredients of the bread you’re considering.

Which allergens should I look out for in seeded bread?

At the very least, check which cereals containing gluten are used and whether the variety contains sesame. Also check the label for any other allergens and warnings. For unpackaged bread, you can ask for allergen information before buying.

Can I freeze bread to eat later on holiday?

Yes. The Voedingscentrum says bread can be frozen, although it may become drier if kept frozen for an extended period. Check the storage instructions for your bread and make sure you’ll have freezer space at your destination.

Does all Dutch multigrain bread contain iodised salt?

Don’t assume it does. According to brood.net, bakers aren’t required to use salt containing iodine. If the type of salt matters to you, check the ingredients for the specific variety.

When is bake-at-home multigrain bread suitable for a holiday home?

Bake-at-home bread works for a later mealtime if you have the equipment specified on the packaging and can store the bread as directed. Check the oven or air fryer required, the temperature and the baking time for each variety; these instructions differ from one bread to another.