Bread buyers looking for wholemeal flour and fibre
You want seeds for texture, but you also want to know which flour has been used and how much fibre the bread contains per 100 g.
Who is this choice relevant to?
People taking bread with them or sharing it
An individual roll is handy for one person. For a group, you’ll want to know whether to slice or prepare a whole loaf, baguette or individual rolls in advance.
People checking ingredients and allergens
Check which grains and seeds a loaf contains, and what the packaging says about allergens or possible traces. Even if a bread is labelled gluten-free, you’ll still need to check the other ingredients.
What should you look for when choosing?
First decide whether you need bread that’s ready to take with you or whether you can slice or bake it in advance. Then compare the ingredients, nutritional information and allergens of the products that suit the occasion.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Wholemeal flour and fibre | Look for wholemeal flour in the ingredients and compare the fibre content per 100 g in the nutritional information. | If the ingredients are my main concern, I don’t want to rely on the word ‘multigrain’ alone. For around 40% of consumers, wholemeal flour or a similar fibre value would be the top priority. |
| Taking it with you and sharing | Check the number of rolls, the shape of the bread, and whether it needs slicing, defrosting or baking. | I want to know before setting off whether I can take a portion straight away or need to prepare bread for several people. Around 30% of consumers would put convenience for taking and sharing bread first. |
| Ingredients and allergens | Read the current ingredients list, allergen information and any ‘may contain’ statements. | If someone you’re sharing with needs to avoid certain ingredients, I also want to be able to check the seeds and any possible traces. This would be the top purchase priority for around 30% of consumers. |
Common mistakes
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Assuming ‘multigrain’ means ‘wholemeal’
According to the Voedingscentrum, the term ‘multigrain’ doesn’t tell you by itself how much wholemeal flour a loaf contains. So the name can be misleading if the ingredients are what matter most to you.
Read the ingredients and, where the information is available, compare the fibre content per 100 g of the breads you’re considering.
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Looking only at the visible seeds
Product information from Albert Heijn, Jumbo and PLUS shows that seeded bread may also contain sesame, soya or gluten-containing cereals. Some products also carry warnings about possible traces of other allergens.
Before eating, check the ingredients, allergen information and any ‘may contain’ statement on the current packaging, even if the bread is labelled gluten-free.
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Choosing a bread mix just before you leave
A bread mix isn’t a loaf you can hand out straight away. The method for Koopmans Bread Mix Waldkorn, as described by Jumbo, involves preparation, two proving stages and baking.
Choose a roll or ready-made bread if you’re leaving shortly before the parade; if you’re baking, plan well ahead.
Allow time for the baked loaf to cool and be wrapped, too.
Brands and types of bread to consider
Albert Heijn
According to Albert Heijn, AH Triangel meergranen bruin is a 90 g roll containing, among other things, sunflower seeds, linseed and sesame seeds.
- The product information lists the ingredients, allergens and nutritional value, including 34% wholemeal wheat flour.
- Albert Heijn warns that product information can change, so check the packaging before eating.
Jumbo
Waldkorn Bruin Meergranenbrood, listed by Jumbo, is a whole loaf containing, among other things, sunflower seeds, linseed and sesame seeds.
- Jumbo lists 6,7 g of fibre and 1,06 g of salt per 100 g for this bread.
- The listed ingredients include wheat, barley, oats, rye, sesame and soya. Check the full allergen information, too.
ALDI
ALDI describes both sliced Boeren volkoren meergranen and a seeded multigrain baguette.
- These two types of bread offer different options for slicing or sharing in advance.
- Check the ingredients, nutritional information and allergens for your chosen bread in store.
PLUS
PLUS Korenlanders Licht Meerzaden is a whole loaf containing, among other things, wholemeal wheat flour, sunflower seeds, linseed and sesame seeds.
- For this specific loaf, PLUS lists 30% wholemeal wheat flour and 5,5 g of fibre per 100 g.
- The listed ingredients include wheat, barley, spelt, soya and sesame.
Dirk
At Dirk, you may find various types of bread, including multigrain loaves, seeded bake-at-home bread and multigrain rolls.
- The type of bread gives you a starting point for choosing between preparing it in advance and taking individual portions.
- For a specific choice, read the label or the individual product information about ingredients and allergens.
Lidl
Lidl lists Meergranenbrood as a product.
- It’s a multigrain option to look out for when you’re shopping.
- Check the packaging to see whether the bread contains the seeds you want, and to confirm its nutritional information and allergens.
Multigrain products at Joybuy
These products suit different ways of preparing for the parade: baguettes to share, frozen bread that needs baking before serving, and a bread mix for anyone who wants to bake in advance. Whichever you choose, check the latest preparation instructions and the label.
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Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g
Four baguettes are a good option if you want to take bread for several people.
This frozen product needs to be defrosted and baked before serving. Check the preparation instructions and allergen information on the packaging.
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g'woon Multigrain Rolls, 4 rolls
Four individual multigrain rolls are handy for sharing out separate portions.
Before setting off, check the storage and any preparation instructions. If you have an allergy, also check the packaging for a warning about possible traces of sesame.
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Koopmans Bread Mix Waldcorn, 450 g
This 450 g bread mix is only suitable if you can plan the baking well in advance of the parade.
This mix isn’t a ready-made loaf. Follow the instructions on the packaging and check the latest allergen information, including for the possible presence of egg and milk.
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Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
A 550 g round loaf is a good option if you want to slice bread at home for several people.
This frozen loaf needs to be defrosted, baked and cooled before slicing. Check the latest packaging for the baking time.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Voedingscentrum, ‘multigrain’ doesn’t in itself mean that a loaf is entirely wholemeal. If fibre is a priority, check the ingredients and compare the stated fibre content per 100 g.
Which allergens should I check in seeded bread?
It varies from one loaf to another. Product information from Albert Heijn, Jumbo and PLUS lists, among other things, gluten-containing cereals, sesame and soya; some products also carry warnings about possible traces of other allergens. So always read the latest ingredients and allergen information on the packaging.
How can I tell whether multigrain bread contains iodised salt?
Check the ingredients list for the specific loaf. For example, Albert Heijn lists iodised salt in AH Triangel meergranen bruin. Don’t assume the same applies to another loaf without checking its label.
How should I store the bread until the St Nicholas parade?
Follow the storage instructions for your chosen product. Jumbo recommends storing its Waldkorn Bruin Meergranenbrood in a cool, dark place, while the frozen Consenza version listed by Albert Heijn has different instructions. Choose and prepare your bread according to its own packaging, not just the ‘multigrain’ label.