When ordering seeded multigrain bread online, don't choose based on the name or photo alone. Check whether it is labelled wholemeal, compare the fibre per 100 g, and read which seeds and allergens it contains. Then check whether that specific product can be added to your delivery basket and whether it needs baking before you eat it. If iodised salt matters to you, check the ingredients: according to the Netherlands Nutrition Centre, not all bread is made with baker's salt.
You want seeds in your bread, but you're also considering the grains it is made from and its fibre per 100 g. According to the Netherlands Nutrition Centre, the word multigrain on its own doesn't mean a loaf is wholemeal.
You need to know which grains and seeds your chosen bread contains, as well as any allergens or possible traces listed on the label. Ingredients vary by product, so check the information when ordering and on the packaging when it arrives.
You want the bread to be available with your order and suit the time you plan to eat it. Part-baked bread needs an extra preparation step, while bread sold in store only can't be added to a home delivery basket.
Start with the type of bread and ingredients you want. Then check the preparation instructions and whether that exact product is available for delivery with your order.
| What to look for | What to check when buying | Who it's important for |
|---|---|---|
| Wholemeal base and fibre | Look for the word wholemeal and compare the fibre per 100 g in the specific loaves you're considering. | I want to know what the grains behind the seeds are and how the fibre content of my options compares. This is a top priority for around 25% of consumers. |
| Seed mix and texture | Read which seeds and kernels are listed in the ingredients; don't judge by the seeds on top of the loaf alone. | I choose my bread mainly for its texture and the seeds I enjoy, not because every multigrain loaf tastes the same. The seed mix is the top priority for around 25% of consumers. |
| Allergens | Check the allergens and any possible traces listed for the specific product. Don't assume that multigrain means gluten-free. | If I need to avoid an allergen, I want to know whether this particular bread meets my requirements. This is the most important consideration for around 19% of consumers. |
| Delivery and preparation | Check whether the bread can be added to your delivery basket and whether it needs baking before you eat it. Read the storage instructions too. | I need to be able to have my bread delivered to my address, and it must suit when I plan to eat it. This is the main consideration for around 19% of consumers. |
| Iodised salt | Look for iodised salt or baker's salt in the ingredients list for your chosen bread; don't assume which type of salt it contains based on the bread's name. | I want to see which type of salt has been used in my bread, rather than assume it's the same in every loaf. This is a key consideration for around 12% of consumers. |
Bread can contain several grains and seeds without being made entirely from wholemeal flour. According to the Netherlands Nutrition Centre, the word wholemeal tells you more than multigrain.
Check the product description and ingredients, then compare the fibre per 100 g in the loaves you're considering.
The breads reviewed list ingredients including wheat, other gluten-containing grains and sesame. Ingredients and possible traces vary by product.
Before ordering, read the allergen information for the exact variety, and check the label on the packaging when it arrives.
Lidl describes the multigrain bread reviewed as available in store only. Jumbo marks the Volkoren Meergranen Brood reviewed as no longer part of its online range.
Check whether the bread can actually be added to your basket for your postcode and delivery slot.
According to the Netherlands Nutrition Centre, using baker's salt to make bread isn't compulsory. The type of salt can therefore vary from loaf to loaf.
If this affects your decision, check the ingredients list for the specific product for iodised salt or baker's salt.
Product information from these retailers can help you compare different types of bread. Check your own basket to see whether a specific loaf is available for delivery.
Albert Heijn lists bread for home delivery online, along with product information for part-baked multigrain triangles with seeds.
Jumbo has product pages for multigrain bread, including Volkoren Meergranen Brood.
PLUS lists whole multigrain loaves with seeds, as well as multigrain products to bake at home.
Dirk lists products including Bakker van der Akker Multikorn multigrain rolls with seeds and kernels.
Lidl lists a multigrain bread made with a blend of grains and seeds.
ALDI lists multigrain bread and multigrain baguettes with seeds and kernels for shoppers visiting a store.
No. The word multigrain doesn't automatically mean that the bread is wholemeal. According to the Netherlands Nutrition Centre, the word wholemeal does tell you that; check the ingredients for the exact variety too. For example, PLUS Licht Meerzaden lists both wholemeal wheat flour and wheat flour.
No. According to the Netherlands Nutrition Centre, bread doesn't have to be made with baker's salt. If iodised salt or baker's salt matters to your choice, check the ingredients list for the bread you want to order.
Before buying, read the allergen information for the specific product and check the label when it arrives. The Netherlands Food and Consumer Product Safety Authority points out that allergens must be listed on the labels of prepacked foods. Don't rely on the product name or photo alone.
Follow the instructions for your chosen product: part-baked bread needs to be prepared as directed. For the Meergranen triangel reviewed, Albert Heijn gives an oven time of 6–8 minutes and says the product isn't suitable for freezing at home. PLUS, on the other hand, recommends freezing its Korenlanders Donker meergranen.
Don't assume the breads reviewed can be delivered to your home: Lidl says its multigrain bread is available in store only, Dirk doesn't mention a delivery service, and the ALDI breads shown are intended for in-store shopping. Check the current delivery options for your postcode before counting a loaf as a delivery choice.
