Who is this choice for?

Anyone looking for bread made with wholemeal flour for everyday eating

If fibre is an important factor in your choice, the label ‘wholemeal’ is more useful than simply ‘multigrain’ or visible seeds. According to the Voedingscentrum, wholemeal products are made using the entire grain.

Anyone who enjoys seeds and a hearty texture

If you enjoy eating bread with kernels and seeds, check the varieties included in each product. Jumbo lists sunflower seeds, linseed and sesame among the ingredients in its Waldkorn Bruin Meergranenbrood, alongside soya and cereals containing gluten.

Anyone choosing bread with ease of eating in mind

A harder crust or loose seeds may be a reason to choose a different texture. If someone has swallowing problems, Thuisarts recommends getting the cause assessed. Soft, puréed or liquid foods may be suitable under professional guidance.

What should you look for when choosing?

What to consider What to check Especially useful for
Wholemeal base and fibre Look for an explicit wholemeal label and compare the fibre content on the same basis, for example per 100 g. I want to know whether my everyday bread is made from the whole grain. For around 33% of consumers, a wholemeal base and fibre content come first.
Seeds and texture Check which kernels and seeds are listed, and whether the crust and crumb are comfortable to eat. If I enjoy seeded bread, I mainly look for a texture that suits me. This preference is the main reason for choosing bread for around 27% of consumers.
Chewing and swallowing comfort Consider whether a hard crust or loose seeds could be difficult to manage. If there are swallowing problems, follow advice on a suitable consistency. The bread I buy needs to be easy for the person eating it to manage. If they have swallowing problems, I’ll seek advice first. Ease of eating is the top priority for around 20% of consumers.
Bread shape and availability Compare the shape and weight of the loaves, and check whether your chosen product is available at your shop. I want a loaf that suits our meals and is available at my local shop. Around 20% of consumers prioritise this practical consideration.

Common mistakes

  • Assuming multigrain means wholemeal

    The Voedingscentrum distinguishes between bread made with different types of grain and bread made using the whole grain. Visible seeds don’t tell you which grains form the base of the bread.

    If a wholemeal base is important to you, look for an explicit wholemeal label, then compare the fibre content in the nutritional information.

  • Choosing based only on the amount of seeds

    A hard crust or loose seeds can make eating more difficult for someone who has trouble chewing or swallowing.

    Consider the texture for the person who will be eating the bread. Get swallowing problems assessed and follow advice on a suitable consistency, as recommended by Thuisarts.

  • Assuming allergens from the front of the packet

    Ingredients vary from one bread to another. Jumbo lists sesame, soya and cereals containing gluten among the ingredients in its Waldkorn Bruin Meergranenbrood.

    Check the allergen information for the exact variety you’re buying every time.

  • Comparing a whole loaf with a baguette

    A whole multigrain loaf and a multigrain baguette have different shapes and won’t necessarily suit the same purpose. Lidl also notes that its fresh bread range may vary between stores.

    Compare the shape and weight of the bread, and check the range at the shop where you do your shopping.

Brands and ranges to explore

Albert Heijn

Albert Heijn’s multigrain category includes products such as AH Liefde & Passie Meergranen and AH Vloerbrood meergranen.

  • There are different bread shapes to explore individually.
  • Check the seeds, ingredients, allergens and nutritional information for the specific bread you choose.

Jumbo

Jumbo provides product information for Waldkorn Bruin Meergranenbrood, a whole brown loaf with kernels and seeds.

  • According to Jumbo, this variety contains sunflower seeds, linseed and sesame, with 6,7 g of fibre and 1,06 g of salt per 100 g.
  • Jumbo also lists cereals containing gluten and soya. The product name describes the bread as brown, not wholemeal.

Lidl

Lidl describes its steenovenbaguette meergranen as a white baguette with kernels and seeds.

  • It’s a familiar bread shape for anyone looking specifically for a seeded baguette.
  • The baguette isn’t explicitly labelled wholemeal. Lidl notes that its fresh range may vary between stores.

ALDI

In its daily fresh range, ALDI distinguishes Boeren volkoren meergranen from other multigrain breads, and describes multigrain varieties made with grains and seeds.

  • The explicit wholemeal label helps you choose based on the grain used.
  • Check the ingredients, allergens and nutritional information on the packet for the specific bread.

PLUS

PLUS lists products such as Korenlanders Desem Meergranen Boekweit and other breads in its multigrain category.

  • The category offers several multigrain and sourdough breads to explore individually.
  • Don’t assume that every product in the category contains seeds; check the information for the bread you choose.

Dirk

Dirk describes Bakker van der Akker Vloerbrood meergranen heel as a hearty loaf made with grains and seeds.

  • The product description makes clear that this floor-baked loaf contains seeds.
  • Check the ingredients, allergens and nutritional information for this variety before comparing it with another bread.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Voedingscentrum, ‘multigrain’ refers to different types of grain, while ‘wholemeal’ means that the entire grain has been used. If the type of grain base is important to your choice, look for an explicit wholemeal label.

Is seeded bread suitable for someone with swallowing problems?

Don’t assume that it is. Thuisarts recommends getting the cause of swallowing problems assessed; a different consistency may be needed. Follow advice from a doctor, speech and language therapist or dietitian instead of choosing based on the number of seeds yourself.

Where can I check for sesame, soya and cereals containing gluten?

Read the ingredients and allergen information on the exact packet. Jumbo lists these ingredients in its Waldkorn Bruin Meergranenbrood, but the ingredients may differ in another bread.

Can I tell from the name of the bread whether baker’s salt has been used?

No. The words ‘multigrain’ or ‘wholemeal’ don’t tell you whether baker’s salt has been used in that bread. Check the ingredients or ask the baker if this is important to your choice.