Shoppers looking for wholemeal bread and fibre
You want to know what your bread is made from, so you compare the nutritional information rather than judging it by its dark colour or seeds on the crust.
Who is this choice for?
King’s Day hosts
You’re looking for bread to serve at breakfast, lunch or drinks. A whole loaf, individual rolls and bake-at-home baguettes each call for a different approach when serving.
Shoppers checking ingredients and allergens
Before you buy, you need to know which grains, seeds and other allergens are in your chosen variety. Ingredients vary from recipe to recipe.
What should you look for?
First decide which quality matters most for your King’s Day table. Then compare the packaging and preparation details of the breads that fit the bill.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholemeal bread and fibre | Check whether it’s labelled ‘wholemeal’, read the ingredients list and, when comparing loaves, check the fibre per 100 g. | If I’m buying mainly for the wholemeal base, I don’t want to assume it’s wholemeal just because there are seeds on the crust. Around 40% of consumers would put wholemeal bread and fibre first. |
| Seeds and texture | Check which seeds and kernels are listed in the ingredients, then choose a type of bread you’d like to serve. | For my celebration table, I’m looking for bread with a texture and appearance that suit the meal. Around 30% of consumers would prioritise seeds and texture. |
| Serving and preparation | For bread that needs baking at home, check the oven time and temperature. If you have a specific shop’s product in mind, check whether it’s available. | I want to be able to serve the bread on time without baking it clashing with the rest of the food. Ease of serving would be the top priority for around 20% of consumers. |
| Ingredients and allergens | Read the allergen information for your chosen variety, or ask about it if the bread is unpackaged. Check whether baker’s salt is listed if that’s relevant to you. | Before buying bread for others, I need to know whether the ingredients are suitable for them. For around 10% of consumers, checking the ingredients would matter most. |
Common mistakes
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Assuming ‘multigrain’ means ‘wholemeal’
Bread made with different grains may also contain white flour. According to the Netherlands Nutrition Centre, seeds on their own don’t mean that the bread has a wholemeal base.
If wholemeal bread is essential for you, check the product description and ingredients list.
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Overlooking allergens in seeded bread
The breads reviewed show that recipes may contain, among other things, gluten-containing cereals and sesame. Other allergens or possible traces can also vary from product to product.
Read the allergen information on the specific packaging. If the bread is unpackaged, ask about its ingredients before buying.
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Assuming every loaf contains iodised baker’s salt
The Netherlands Nutrition Centre points out that bakers aren’t required to use baker’s salt. The type of bread alone won’t tell you which salt has been used.
If it matters to your choice, check the ingredients list for baker’s salt or iodised salt. For unpackaged bread, ask the shop.
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Planning around a specific loaf without checking stock or oven time
Lidl says its fresh bread selection can vary by store. ALDI and PLUS bake-at-home varieties also need to be prepared shortly before serving.
Check that your chosen variety is available and, for bread that needs baking at home, follow the time and temperature on the packaging.
Defrosting or baking bread also takes up space in your schedule and oven.
Brands to compare
Albert Heijn
Albert Heijn offers several types of multigrain bread, including sliced bread and whole artisan loaves.
- Handy if you want to compare different types of bread online.
- Check whether your chosen variety is available at your local shop or for your delivery slot.
Jumbo
Jumbo sells a wholemeal multigrain loaf with kernels and seeds, with product information available to view.
- The nutritional information and ingredients make it easier to compare this particular variety.
- Check the listed grains and allergens for this variety; its ingredients won’t necessarily be the same as other Jumbo breads.
Lidl
Lidl describes a fresh-from-the-oven selection that includes wholemeal and multigrain bread.
- An option if you want to choose a fresh loaf in store.
- Lidl says its fresh selection varies by store.
ALDI
ALDI offers both fresh multigrain bread and par-baked multigrain baguettes.
- The baguettes are a separate option if you want to bake bread at home.
- ALDI gives a baking time of 8–10 minutes for these baguettes. Check the ingredients on your chosen pack too.
PLUS
PLUS offers seeded bread and multigrain bread to bake at home, with product information on ingredients and preparation.
- You can compare the type of bread and ingredients for the varieties shown.
- One seeded variety contains sesame; PLUS says the bake-at-home variety takes 8–10 minutes in the oven.
Dirk
Dirk offers multigrain bread, among other products, as well as individual multigrain rolls with seeds and kernels.
- Individual rolls are a handy way to serve bread to each person.
- If you have dietary requirements, check the ingredients and allergens on the packaging or ask in store.
Multigrain bread for your King’s Day table on Joybuy
These round multigrain loaves and baguettes are ideal for a table where you want to share bread or bake it at home. Before choosing, check the wholemeal base, allergens and preparation instructions for each variety.
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Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g
For sharing a round loaf and stocking up on two loaves. Check the packaging for baking instructions before putting it in the oven, and read the label if you have allergies.
Pack size: 2 × 550 g.
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Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g
For serving individual baguettes. Allow time and oven space for defrosting and baking, and check the baking time and allergen information on the packaging.
Pack size: 4 × 135 g.
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Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
For sharing a single round loaf. Check the packaging for baking instructions, the wholemeal base and allergens before serving.
Pack size: 550 g.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. Multigrain bread can contain wholemeal flour, white flour or a combination of the two. If a wholemeal base matters to you, check the ‘wholemeal’ label and the ingredients list.
Can I serve seeded bread to someone with an allergy?
It depends on the particular bread and the allergy. For packaged bread, check the allergen information. If the bread is unpackaged, ask about the ingredients and possible allergens before buying.
Does every loaf contain iodised baker’s salt?
No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. If it matters to your choice, check the ingredients list or ask which salt has been used for unpackaged bread.
Can I buy multigrain bread before King’s Day?
Yes, as long as the storage instructions for your chosen bread allow it. For example, PLUS says that Korenlanders Donker whole round multigrain bread can be frozen on the day you buy it. Follow the storage instructions on the packaging of your own loaf.
How long should multigrain bread that needs baking at home go in the oven for?
It varies by product. ALDI and PLUS give a baking time of 8–10 minutes for the multigrain baguettes mentioned here. Check the temperature and timing on the packaging of the variety you buy.