Which choice is right for you?

If wholemeal and fibre matter to you

Bread with seeds isn’t necessarily wholemeal. Check the wholemeal wording and ingredients to see what flour it’s made with, and compare the fibre per 100 g.

If you’re looking for a particular seed texture

Seeds can give bread a different bite. Also choose a style that suits the occasion, whether you want an individual portion or a loaf to share over coffee.

If you need to avoid gluten or sesame

Check the allergen information for the specific loaf, even if it’s labelled gluten-free: that claim doesn’t tell you whether it contains sesame.

What should you look for when choosing?

Start with any allergen restrictions. Then compare the flour base, the texture you’re after and the size that suits your coffee break among the breads that meet your needs.

What to consider What to check Who it matters to
Wholemeal base and fibre Check the wholemeal wording, ingredients and fibre per 100 g. If you’re mainly looking for bread with a wholemeal flour base to enjoy with your coffee, don’t judge by the seeds alone. Around 36% of consumers say wholemeal and fibre are their top priorities.
Seeds and texture See which seeds are listed and whether the bread is described as light or firm. If the texture alongside your topping is the deciding factor, a light triangular roll may be quite different from a firm hearth loaf. Around 29% of consumers put seed texture first.
Allergens Read the current allergen information and any warnings about traces; ask for details if buying unpackaged bread. If you need to avoid gluten or sesame, the information for that specific product will determine whether the bread is suitable. For around 21% of consumers, this check is their top priority.
Size and serving Choose a whole loaf, half a loaf or individual portions, and check whether the bread is sliced and how it should be stored. If you’re buying bread for a small coffee break, choose a size that suits the number of people eating. Around 14% of consumers prioritise ease of serving and size.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    Bread made with several grains and visible seeds may still contain white wheat flour as a key ingredient. PLUS lists both wholemeal wheat flour and wheat flour in its Korenlanders Licht Meerzaden bread.

    Look for an explicit wholemeal claim if that type of flour base matters to you, then compare the ingredients and fibre per 100 g.

  • Overlooking allergens among the seeds

    A seed mix may contain sesame, among other ingredients; gluten-containing grains or other allergens may also be relevant. Even a gluten-free claim doesn’t remove the need to check for sesame.

    Read the current allergen information every time you buy, and ask for details before purchasing unpackaged bread.

  • Expecting every loaf to contain iodine

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the type of bread alone doesn’t tell you whether it was made with baker’s salt.

    Check the ingredients for baker’s salt if this is relevant to your choice.

  • Choosing a loaf without thinking about portions

    A whole loaf may be inconvenient if you’re serving just a few people and won’t get through it in time.

    Choose a whole loaf, half a loaf, sliced bread or individual portions to suit the number of people eating, and follow the storage instructions for your chosen bread.

Brands to explore

Jumbo

Jumbo describes a half loaf of dark wholemeal multigrain bread and a whole loaf of wholemeal multigrain bread with seeds.

  • For these two varieties, Jumbo lists 8,0 g and 8,6 g of fibre per 100 g respectively.
  • Compare the ingredients and allergens for each variety; the values for these loaves don’t automatically apply to other Jumbo breads.

PLUS Korenlanders

PLUS Korenlanders Licht Meerzaden is a whole brown multigrain loaf containing sunflower seeds, linseed, millet and sesame, among other ingredients.

  • For this variety, PLUS lists 30% wholemeal wheat flour, 22% wheat flour and 5,5 g of fibre per 100 g.
  • The presence of seeds doesn’t automatically make this bread fully wholemeal; also check for sesame if you have an allergy.

Albert Heijn

Albert Heijn offers both a light multigrain triangular roll with seeds and a dark wholemeal multiseed loaf.

  • These different styles give you the choice of serving an individual portion or slices with your coffee.
  • For a comparison of fibre, salt or allergens, check the information for the variety you’ve chosen.

Bakker van der Akker bij Dirk

Dirk describes Bakker van der Akker’s multigrain hearth loaf as firm and packed with grains and seeds.

  • Its described firm texture may help if you’re choosing based on the bite you prefer.
  • Check the ingredients, nutritional information and allergens for the loaf you buy.

ALDI

ALDI lists both a farmhouse wholemeal multigrain loaf and a luxury multigrain hearth loaf with grains and seeds.

  • The luxury hearth loaf is described as pre-sliced, while the farmhouse loaf is explicitly labelled wholemeal.
  • Don’t treat these descriptions as interchangeable; check the label for the variety you’ve chosen.

Lidl

Lidl sells multigrain bread and provides an ingredients and allergen overview for its oven-fresh bread range.

  • The overview is a useful starting point for checking the ingredients and allergens in a specific oven-fresh loaf.
  • Compare nutritional values only when they’re available for the variety in question.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is seeded multigrain bread automatically wholemeal?

No. Having several grains and visible seeds doesn’t mean the bread has a wholemeal flour base. Check the wholemeal wording and ingredients; compare the fibre per 100 g if it matters to your choice.

Does all multigrain bread contain iodine from baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers in the Netherlands aren’t required to use baker’s salt. Check the ingredients for the specific loaf to see whether baker’s salt is listed.

Where can I check the allergens in seeded bread?

Check the current allergen information on the label and read any warnings about traces. Wheat and sesame may be relevant to multiseed bread; if buying unpackaged bread, ask for the allergen information before you buy.

Is gluten-free multigrain bread also higher in fibre?

Not necessarily: the gluten-free claim tells you nothing about the fibre content. Compare the fibre per 100 g of products that meet your dietary requirements, and check for other relevant allergens such as sesame.