Buffet planners looking to serve wholegrain bread
If you want to check the grain content, choose a loaf that is clearly labelled as wholegrain. Also compare the ingredients and fibre per 100 g; visible seeds alone do not provide this information.
For your buffet, choose a clearly labelled wholegrain multigrain loaf if wholegrains are your priority, small rolls if you want guests to help themselves to individual portions, or bake-at-home bread if you have oven space just before serving. Seeds and the term ‘multigrain’ do not, on their own, tell you whether bread is wholegrain. Check the ingredients, allergen information, nutritional details and preparation instructions for each product.
If you want to check the grain content, choose a loaf that is clearly labelled as wholegrain. Also compare the ingredients and fibre per 100 g; visible seeds alone do not provide this information.
Small rolls or triangular rolls are easy to arrange individually. A whole loaf or baguette gives guests more freedom to cut their own slices, but you’ll need a knife and space on the buffet table.
Keep the up-to-date packaging so guests can check the ingredients. For unpackaged bread, check the allergen information available, especially if a guest needs to avoid cereals containing gluten, sesame or soya.
First decide whether wholegrain labelling, how the bread is served, allergen information or preparation is the most important consideration for your buffet. Then compare only breads that meet your top requirement.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrains and fibre | Check the wholegrain labelling, the ratio of wholemeal flour to white flour, and the fibre per 100 g. | If I want to serve bread with a clearly identifiable grain base, I want to look beyond the seeds on the crust. Around 31% of consumers make wholegrains and fibre their main priority. |
| Seeds and bread shape | Check which seeds are used and choose between a whole loaf, baguette or individual rolls. | For self-service, I want guests to be able to take a suitable portion without making a mess of the bread board. For around 25% of consumers, texture and serving style are the main considerations. |
| Allergens | Check the current ingredients and warnings about possible cross-contamination, including for unpackaged bread. | If a guest needs to avoid certain ingredients, I want to be able to check which bread is suitable for them before serving. Allergen information is the main consideration for around 25% of consumers. |
| Preparation and planning | Check the storage and baking instructions, and check the range shortly before the festive season. | If the oven is already needed for other dishes, I want to know whether the bread still needs baking. Preparation is the deciding factor for around 19% of consumers. |
According to the Netherlands Nutrition Centre (Voedingscentrum), ‘multigrain’ refers to the types of grain used; it does not mean that the entire grain base is wholegrain. Bread with visible seeds can also contain white flour.
Look for an explicit wholegrain claim and compare the ingredients and fibre per 100 g if these matter to your choice.
Ingredients and warnings vary from product to product. Guests cannot rely on the type or appearance of the bread to determine whether a portion is suitable for them.
Keep the packaging by the buffet and place breads with different ingredients separately. For unpackaged bread, ask for the current allergen information.
Thawing, baking and, if necessary, cooling the bread all need to fit around preparing the other buffet dishes.
Read the instructions for your chosen bread and allow time and oven space for it. Choose ready-to-serve bread if baking it won’t fit into your plans.
Lidl says its fresh bread range can vary by store. So a loaf you’ve seen before may not necessarily be available to buy on Boxing Day.
Check your local store’s range shortly before the buffet and have another suitable type of bread in mind.
These examples show the types of bread you could compare. Check the packaging of the specific product: ingredients and characteristics do not automatically apply to every bread from a particular brand.
The AH Triangel multigrain brown roll is an example of an individual roll for a buffet.
Jumbo offers sliced loaves that are clearly labelled as wholegrain multigrain bread.
Lidl’s multigrain bread is an example to compare with other shapes in the bakery section.
Aldi describes both a seeded multigrain baguette and an individual farmhouse wholegrain multigrain loaf.
Plus offers both a whole multiseed loaf and a multigrain baguette to bake at home.
Dirk’s multigrain artisan loaf is an example of a whole loaf for a shared bread board.
This selection includes multigrain baguettes, round loaves and rolls for different ways of serving. For your chosen product, check the packaging for wholegrain labelling, allergens and any preparation instructions.
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For a buffet where you’d like to bake the baguettes at home; allow time to thaw and prepare them. Before serving, check the baking instructions and current allergen information on the packaging.
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A round loaf for a shared buffet board, provided slicing and oven use fit into your plans. Allow time to thaw, bake and cool it according to the instructions; also check the allergens on the packaging.
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For individual baguettes to bake before the buffet. The stated baking times vary, so follow the instructions on the current packaging and check the allergen information there too.
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Individual rolls are handy when guests are helping themselves. The sesame information in the product details is inconsistent: if you have a sesame allergy, check the packaging carefully and see whether the rolls need baking.
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A whole round loaf to slice on a shared board. Allow time to thaw and bake it; the stated baking times vary, so check the packaging for preparation and current allergen information.
No. According to the Netherlands Nutrition Centre (Voedingscentrum), ‘multigrain’ tells you that different types of grain are used; it does not mean the entire grain base is wholegrain. Look for an explicit wholegrain claim and read the ingredients list; PLUS Licht Meerzaden, for example, contains both wholemeal wheat flour and white wheat flour.
Check the current allergen information for each individual loaf, including whether it contains cereals with gluten and sesame. The Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on labels; ingredients and warnings can vary between the breads mentioned.
You can, if the storage instructions for your chosen bread allow it. Jumbo says that Schotel Meergranen Volkoren can be frozen on the day of purchase and used within one month. Don’t assume the same instructions apply to other breads.
Don’t assume that it does. If iodine content matters to your choice, check the ingredients list for the specific bread for iodised salt or baker’s salt.