Which option is right for you?

Visitors looking for seeds

If you want rolls with visible seeds for the parade, check which seeds are actually listed in the ingredients. If wholemeal ingredients matter too, check the type of flour separately.

Families keeping an eye on fibre

Compare rolls by the type of flour used and the stated fibre content per 100 g. The word multigrain doesn’t tell you on its own whether a roll is wholemeal.

Organisers catering for allergies

If you’re buying rolls for a mixed group, check each product for wheat, gluten, sesame and soya, among other allergens. Even with a gluten-free roll, it’s important to check the other ingredients and allergen information.

What should you look for when choosing?

First decide whether seeds, wholemeal ingredients, ease of preparation or checking for a specific allergen is your main priority. Then compare the packaging and nutritional information of the rolls that meet your needs.

What to consider What to check when buying Who it matters to
Seeds and texture Look for specific seeds in the ingredients list; check that the shape of the roll suits your needs. I want rolls with a visible seed mix for the parade, not just a product called multigrain. This is the top priority for around 36% of consumers.
Fibre and wholemeal ingredients Check which type of flour is used and compare the fibre content per 100 g. If fibre is my main priority, I want to know whether the roll is made with wholemeal flour. This is the top priority for around 29% of consumers.
Preparing food for a group Check the number of rolls, cooking time and temperature, and storage or defrosting instructions. I need to be able to prepare enough rolls in time and want to know in advance how to store them. This matters most to around 21% of consumers.
Gluten and allergens Check the ingredients, allergens and any ‘may contain’ statements on every pack. If I’m buying for someone with a specific dietary requirement, I need to be able to assess their roll separately. Checking for allergens is the top priority for around 14% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain. The name doesn’t mean that all the flour used is wholemeal.

    Check the types of flour in the ingredients list and compare fibre content on the same basis, for example per 100 g.

  • Overlooking allergens in seeded rolls

    A seed mix may contain sesame. Jumbo lists sesame and soya, among other ingredients, in its Meergranenbroodjes; according to Jumbo, Schär’s gluten-free Meergranenbroodjes contain soya and may contain other allergens.

    Read the label of every product you choose, and keep rolls separate if cross-contamination is a concern for anyone in your group.

  • Leaving preparation checks until just before the parade

    Baking times, oven temperatures and storage instructions vary from one roll to another. Jumbo Diepvries Kaiserbroodjes Volkoren also shouldn’t be refrozen after defrosting.

    Work out how many rolls you need in advance, and check that you have enough oven space and that the preparation instructions fit your plans.

  • Assuming every roll contains iodised salt

    The fact that one particular Kaiser roll contains iodised salt tells you nothing about the ingredients of another product. For example, Albert Heijn lists it in AH Kaiserbroodjes.

    If you want to know which type of salt a roll contains, check the ingredients list on that pack.

Brands and product ranges to consider

A white Kaiser roll, a wholemeal version and a seeded multigrain roll are different types of product. So check the exact product name and packaging for each brand.

Albert Heijn

White bake-at-home Kaiser rolls and a separate wholemeal Kaiser roll.

  • According to Albert Heijn, the white AH Kaiserbroodje contains 2.9 g of fibre per 100 g, while the AH Kaiserbroodje volkoren contains 7.1 g per 100 g.
  • The wholemeal roll is sold individually and, according to the ingredients information, may contain sesame. Check the packaging when you buy it.

Jumbo

Separate seeded multigrain rolls and frozen Kaiser rolls made with wholemeal flour.

  • Jumbo lists pumpkin seeds, sunflower seeds, linseed and sesame seeds in its Meergranenbroodjes.
  • According to Jumbo, the multigrain rolls contain sesame and soya, among other ingredients. The wholemeal frozen Kaiser rolls shouldn’t be refrozen after defrosting.

Schär

Gluten-free multigrain rolls, a separate product type from standard wheat rolls.

  • Jumbo’s product information lists sunflower seeds and linseed in Schär Meergranenbroodjes Glutenvrij.
  • The same product information says they contain soya and may contain lupin, mustard and sesame. Check the label for the person you’re buying for.

ALDI / De Afbakker

White bake-at-home Kaiser rolls, alongside multigrain rolls in other shapes.

  • ALDI lists De Afbakker Kaiserbroodjes wit, as well as separate multigrain triangles and petit pains.
  • A multigrain triangle or petit pain isn’t automatically a seeded Kaiser roll; check the product name and ingredients.

PLUS

White Kaiser rolls and a separate multigrain crusty roll.

  • For PLUS Kaiserbroodjes wit, PLUS lists a pack of four and a baking time of 6–8 minutes at 220 °C.
  • PLUS’s multigrain option mentioned here is a triangle, not a Kaiser roll.

Dirk

White Kaiser rolls and separate multigrain and multi-seed products.

  • Dirk lists white Kaiser rolls and other products made with multigrain or seeds.
  • Check that the multi-seed product you choose has the shape and ingredients you want; these product categories aren’t interchangeable.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does multigrain automatically mean wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain; that doesn’t mean all the flour is wholemeal. Check the ingredients list and compare the fibre content per 100 g.

Do seeded rolls always contain more fibre?

No, the seeds alone don’t tell you that. Jumbo lists 5.5 g of fibre per 100 g for its Meergranenbroodjes and 6.7 g per 100 g for Jumbo Diepvries Kaiserbroodjes Volkoren. Always compare the nutritional information for the products you’re considering.

What should I check for allergens in seeded rolls?

Check the ingredients and allergen information on each pack. According to Jumbo, Jumbo Meergranenbroodjes contain cereals containing gluten, sesame and soya, among other ingredients. A gluten-free alternative may also contain other allergens: for Schär Meergranenbroodjes Glutenvrij, Jumbo lists soya and possible traces of lupin, mustard and sesame.

How should I plan bake-at-home rolls for the parade?

First count how many rolls you need, then follow the preparation and storage instructions for each product you choose. Albert Heijn says its white AH Kaiserbroodjes should be baked for 6–8 minutes at 220 °C; Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after defrosting.

How can I tell whether a Kaiser roll contains iodised salt?

Read the ingredients list for the specific roll. For example, Albert Heijn lists iodised salt in AH Kaiserbroodjes, but you can’t assume the same applies to other Kaiser rolls.