Families who prioritise wholemeal
If you’re looking for wholemeal Kaiser rolls, check for the ‘wholemeal’ label and compare the fibre per 100 g. Seeds or the word ‘multigrain’ won’t tell you this.
Who are these choices relevant to?
Families with changing dinner plans
If you want to keep rolls in stock and don’t need to prepare them all at once, a frozen option could suit you. Check how many rolls you need, and follow the defrosting and storage instructions.
Families weighing up texture and allergens
If you’re looking for seeds or a different grain texture, also read the allergen information for the specific product. Sesame and cereals containing gluten may be particularly relevant; the information varies from roll to roll.
What should you look for when choosing?
First decide whether you’re mainly looking for wholemeal bread, seeds and texture, convenient storage or clear allergen information. Then compare the packaging of the rolls you’re considering for your family dinner.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the ‘wholemeal’ label and compare the fibre per 100 g. | If you want to serve wholemeal rolls rather than white rolls with dinner, the type of bread and fibre content are your first things to check. Around 33% of consumers prioritise this. |
| Seeds and texture | Check which seeds are listed in the ingredients; ‘multigrain’ doesn’t automatically mean seeds have been added. | If you mainly want seeded rolls with a different bite for dinner, look beyond the grain description. This texture preference is a priority for around 25% of consumers. |
| Storage and preparation | Check the number of rolls, how to prepare them, and the storage and defrosting instructions. | If the number of people eating could still change, you’ll want to be able to plan how many rolls to prepare. Around 25% of consumers prioritise this. |
| Ingredients and allergens | Check both ‘contains’ and ‘may contain’ on the current packaging. | If you need to check a specific ingredient or allergen for someone at the table, the product information will determine whether a roll is suitable. Around 17% of consumers prioritise this check. |
Common mistakes
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Confusing ‘multigrain’ or seeds with wholemeal
According to the Netherlands Nutrition Centre, ‘multigrain’ refers to bread made with at least three types of grain. Seeds or multiple types of grain do not in themselves mean a Kaiser roll is wholemeal.
If you’re choosing wholemeal, look for the ‘wholemeal’ label first. Separately check the fibre per 100 g and, if you want seeds, the ingredients list.
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Skipping the allergen check once you’ve found the right type of bread
A roll that suits your preferences for wholemeal flour or texture may still contain an allergen, or the label may say it could contain one. Information varies by product.
Check the current packaging every time you buy, even if you’ve bought the roll before.
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Defrosting more frozen rolls than you need
Jumbo says its frozen Kaiser rolls must not be refrozen after defrosting.
Plan how many rolls you need for dinner and follow the storage and preparation instructions on the packaging.
With these varieties, any rolls you don’t serve can’t be returned to the freezer after defrosting.
Brands compared
These examples show which product features you can compare. Check the packaging of your chosen variety before buying.
Albert Heijn
Albert Heijn lists both white, pre-baked Kaiser rolls and a wholemeal Kaiser roll. This means you can compare the type of bread, fibre and preparation options within the range.
- Albert Heijn lists 7,1 g of fibre per 100 g for its wholemeal roll and 2,9 g per 100 g for its white bake-at-home variety.
- Check the current packaging for cereals containing gluten and any information about sesame.
Jumbo
Jumbo’s wholemeal frozen Kaiser rolls come in packs of four, making them an option if you want to keep rolls in stock.
- Jumbo lists 6,7 g of fibre per 100 g for this wholemeal variety.
- The allergen information includes soya and cereals containing gluten. Jumbo says the rolls must not be refrozen after defrosting.
PLUS
PLUS lists a wholemeal wheat Kaiser roll for anyone looking for a roll to serve with dinner.
- PLUS says this roll contains 67% wholemeal wheat flour in its ingredients and 6,9 g of fibre per 100 g.
- PLUS says it may contain sesame and other cereals. Check the current packaging for the variety you choose.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Is a seeded Kaiser roll automatically wholemeal?
No, seeds don’t automatically make a roll wholemeal. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, while ‘multigrain’ refers to the use of at least three types of grain. Check for the ‘wholemeal’ label, then look separately at which seeds are listed in the ingredients.
Can frozen Kaiser rolls go back in the freezer after defrosting?
For its frozen Kaiser rolls, Jumbo says they must not be refrozen after defrosting. So decide in advance how many rolls you want to use, and follow the instructions on your product’s packaging.
Where can I check for sesame and gluten in Kaiser rolls?
Read the allergen information on the current packaging, checking both ‘contains’ and ‘may contain’. The products mentioned from Albert Heijn, Jumbo and PLUS list cereals containing gluten; some may also contain sesame. Don’t rely solely on the type of bread or a product page you looked at previously.
How can I tell whether a Kaiser roll contains iodised salt?
Check the ingredients list for the specific roll for a mention of iodised salt or bakers’ salt. If the information isn’t clear, ask about the recipe rather than assuming that every Kaiser roll contains the same type of salt.