Who this choice is for

If you want to compare wholemeal options and fibre

You’re buying rolls for several meals and want to know what type of flour they’re made with. The nutritional information per 100 g helps you compare the fibre content listed for different products.

If you’re looking for seeds and texture

You like choosing rolls with grains, seeds or kernels for their texture, but don’t want visible toppings to make you assume they’re made with wholemeal flour.

If you’re buying rolls for the whole week

You want to eat rolls on different days, so you’re weighing up fresh and frozen options, including their storage and baking instructions.

What to look for when choosing

Start with the type of flour and the ingredients. Then choose a storage option that suits the days you plan to eat the rolls.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Check whether the product is labelled wholemeal and compare fibre per 100 g. Also check salt per 100 g if that matters to your choice. When I buy rolls for several days, I mainly want to know whether they’re made with wholemeal flour and how much fibre they contain. For around 42% of consumers, choosing a wholemeal option with fibre is the top priority.
Seeds and allergens Read the ingredients and allergen information for the exact product. Distinguish between ‘contains’ and ‘may contain’. When choosing seeded rolls, I want to weigh up the texture I’m looking for against the ingredients and potential allergens. Around 25% of consumers prioritise seeds, texture or checking for allergens above all else.
Stock and preparation Check the storage and baking instructions, and think about how many rolls you want to prepare for each meal. I want to eat rolls on different days without defrosting more than I need. Planning how much to keep in stock is the top priority for around 33% of consumers.

Common mistakes

  • Assuming visible seeds mean the rolls are wholemeal

    Seeds on a roll don’t tell you whether the flour is wholemeal. The Voedingscentrum recommends replacing white bread with wholemeal or brown bread as much as possible.

    Look for an explicit wholemeal label, then compare the fibre listed per 100 g. Only then choose based on the texture you prefer.

  • Guessing the allergens from the product name

    The information about sesame and other grains varies by product. Sesame is listed as a possible allergen, among others, for the wholemeal Kaiser rolls sold by Albert Heijn, Jumbo and PLUS.

    Check the latest ingredients and allergen warning on the packaging when you buy, even if you’ve bought the product before.

  • Defrosting your whole week’s supply at once

    Jumbo says that its Frozen Wholemeal Kaiser Rolls must not be refrozen after defrosting.

    Plan how many you need at a time and follow the storage and preparation instructions on the packaging you choose.

  • Assuming every roll contains iodised baking salt

    According to the Voedingscentrum, bread doesn’t have to be baked with baking salt. So the product name ‘Kaiser roll’ won’t tell you whether it’s been used.

    Check the ingredients for iodised baking salt if that matters to your choice.

Brands to compare

Compare the exact product: a white Kaiser roll and a separate multigrain loaf aren’t the same thing, even if they’re available at the same shop.

Albert Heijn

Albert Heijn lists a fresh wholemeal AH Kaiser roll, weighing 70 g each.

  • The product page lists 7,1 g of fibre and 1,13 g of salt per 100 g.
  • The roll contains cereals containing gluten and may contain sesame and oats. Check the current packaging.

Jumbo

Jumbo lists frozen Wholemeal Kaiser Rolls in a pack of four, ideal if you want to bake them a few at a time.

  • The product page lists 6,7 g of fibre per 100 g.
  • Jumbo says these rolls must not be refrozen after defrosting. Also check the allergen information; the product may contain sesame.

PLUS

PLUS lists a fresh wholemeal Kaiser roll, sold individually.

  • The product page lists 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
  • The roll may contain sesame, oats, rye and barley, among other ingredients. Check the current packaging if allergens matter to your choice.

ALDI

ALDI lists white De Afbakker Kaiser rolls and separate multigrain bake-at-home products, including triangles and petit pains.

  • The separate multigrain products offer another option if you’re mainly looking to compare textures.
  • Don’t assess these as seeded wholemeal Kaiser rolls: they’re different types of product.

Dirk

Dirk lists white bake-at-home Kaiser rolls and a separate multigrain farmhouse loaf with grains and seeds.

  • Dirk lists a baking time of 6 to 8 minutes for its white bake-at-home Kaiser rolls.
  • The multigrain farmhouse loaf isn’t a Kaiser roll. Compare the ingredients and nutritional information for each product separately.

Lidl

Lidl lists a Kaiser roll as an in-store product for anyone looking for a classic Kaiser roll.

  • The product name makes it clear what type of roll you can check in store.
  • Check the ingredients, fibre and any seeds in store if these features will influence your choice.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are seeded Kaiser rolls automatically wholemeal?

No. Seeds or kernels in or on a roll don’t automatically mean it’s made with wholemeal flour. Check that the exact product is explicitly labelled wholemeal and compare the fibre per 100 g.

Does every Kaiser roll contain iodised baking salt?

No. According to the Voedingscentrum, using baking salt in bread isn’t compulsory. Check the ingredients for the roll you’ve chosen to see whether iodised baking salt has been used.

Can I refreeze frozen Kaiser rolls after defrosting them?

Not with Jumbo Frozen Wholemeal Kaiser Rolls: Jumbo says they must not be refrozen after defrosting. For other products, follow the instructions on their packaging.

What should I look for if sesame is an allergen for me?

Read both the ingredients and the warning about potential allergens on the current packaging. The sesame information differs between the wholemeal Kaiser rolls mentioned from Albert Heijn, Jumbo and PLUS. A photo or the name ‘multigrain’ won’t give you a definitive answer.