If you’re looking for seeds and fibre
You want rolls with visible seeds for a Christmas market or brunch table, so you’re also comparing multigrain and wholemeal rolls. A roll in either of those categories isn’t necessarily a Kaiser roll.
Who might these rolls appeal to?
If you’re serving soup and toppings
You’re looking for a neutral base to serve with soup, ragout or toppings. A white Kaiser roll could fit the bill, even if it doesn’t contain seeds.
If you check for allergens
You want to know which allergens a roll contains or may contain before you buy it. This matters for both packaged products and loose rolls from a shop.
What should you look for when choosing?
First decide whether you want a classic Kaiser roll or whether a seeded roll in a different shape would also work. Then compare the ingredients, nutritional information and serving instructions for the specific product.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Seeds, wholemeal and fibre | Check which seeds are listed in the ingredients and whether the product is labelled ‘wholemeal’. Compare fibre on the same basis, for example per 100 g. | If you’re mainly looking for seeds and a different texture for your Christmas market table, don’t judge by the crust alone; around 33% of consumers put this first. |
| Allergens | For packaged rolls, read the allergen information, including ‘may contain’ statements. Ask for this information before buying loose rolls. | If allergens matter to your group, you need to know which information applies to these particular rolls; around 27% of consumers make this their top priority. |
| Preparation and serving time | For bake-off rolls, check the instructions for your product and appliance. For fresh rolls from a shop, check whether they’ll be available when you need them. | If you’re baking rolls just before serving, planning is important; around 20% of consumers prioritise serving time. |
| Quantity and where to shop | Compare the number of rolls and the weight per pack. Check whether an alternative can serve the same purpose at the table, even if it isn’t a Kaiser roll. | If you’re buying rolls for a group, you’ll want a suitable quantity and a product in a useful shape; around 20% of consumers put this first. |
Common mistakes
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Assuming seeds on the crust mean a roll is wholemeal
A roll with seeds, or one labelled ‘multigrain’, isn’t necessarily wholemeal. The Netherlands Nutrition Centre distinguishes between the ‘wholemeal’ label and ‘multigrain’, which refers to several types of grain.
Look for the wholemeal label on the packaging, then compare the fibre per 100 g and the seeds listed.
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Choosing a seeded roll without checking for allergens
The allergens that matter vary from product to product. For example, Jumbo lists sesame, lupin and mustard among the allergens in its Kampioentjes Meergranen rolls; another roll may have different ingredients.
Read the current packaging. If the roll is sold loose, ask in the shop for its allergen information before buying.
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Assuming every roll contains iodised baker’s salt
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the ingredients in one roll don’t tell you anything about those in another.
Check the ingredients for iodised salt or baker’s salt, or ask about it if you’re buying a loose roll.
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Planning to buy fresh rolls without checking the shop
The range shown may not match what’s available when you visit. Lidl says that its fresh bread range can vary by shop.
Check with the shop in advance if you’re relying on a particular variety for a set serving time. If you choose a bake-off product, follow the storage and preparation instructions on the packaging.
Brands and shops to consider
These examples help you distinguish between different types of product: a white Kaiser roll, a wholemeal Kaiser roll and a seeded multigrain roll aren’t the same thing.
Albert Heijn
Albert Heijn lists white bake-off Kaiser rolls and a wholemeal Kaiser roll.
- The product information for the white AH Kaiser rolls includes preparation instructions and iodised salt.
- The wholemeal labelling or ingredients for one variety don’t automatically apply to another. Check the seeds listed for each product.
Jumbo
As well as Kaiser rolls, Jumbo lists multigrain rolls with named seeds.
- Jumbo lists linseed, sesame seeds and poppy seeds among the ingredients in its Kampioentjes Meergranen rolls.
- Kampioentjes Meergranen rolls aren’t classic Kaiser rolls. Check the allergen information on the pack you choose too.
Lidl
Lidl lists a white Kaiser roll and, separately, a wholemeal roll with seeds and kernels.
- These product names make it clear that a Kaiser roll and a seeded alternative are different products.
- Lidl says its fresh bread range can vary by shop.
ALDI
ALDI lists white Kaiser rolls as well as various multigrain products.
- A multigrain triangle roll or petit pain offers a different shape for the same serving occasion.
- A multigrain product’s grain and seed listing doesn’t mean that the white Kaiser rolls contain seeds.
PLUS
PLUS lists white bake-off Kaiser rolls and a wholemeal Kaiser roll.
- For the packaged white variety, PLUS provides preparation instructions for an oven and air fryer.
- Check the ingredients and allergens for the variety you choose. A wholemeal roll isn’t necessarily a seeded roll.
Dirk
Dirk lists white Kaiser rolls and a multigrain hearth-baked loaf with grains and seeds.
- The loaf is a separate option if sliced bread also suits your serving plans.
- The seeds are listed for the loaf, not the white Kaiser rolls.
Multigrain rolls at Joybuy
These multigrain rolls are an alternative if you’re happy to look beyond the classic Kaiser shape for your Christmas market table. Check the latest ingredients and nutritional information if seeds or a wholemeal label are important to you.
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g'woon Multigrain Rolls, pack of 4
An option for a serving occasion when multigrain rolls would work just as well as Kaiser rolls.
Pack: 4 rolls. Check the current packaging for the seeds and allergens listed, and for instructions on storing and serving the rolls.
Frequently asked questions
Is a seeded multigrain roll also wholemeal?
No, not automatically. According to the Netherlands Nutrition Centre, ‘multigrain’ means that several types of grain are used, while ‘wholemeal’ is a separate label. So check the packaging for that label and compare the fibre per 100 g if it’s important to your choice.
How can I check for allergens in seeded rolls?
Check the information for the specific roll, as a seed mix doesn’t tell you which allergens the product contains. Read the label on packaged products, and ask for allergen information before buying a loose roll. The Netherlands Food and Consumer Product Safety Authority explains that this information must be provided for both packaged and unpackaged foods.
Does every Dutch roll contain iodised baker’s salt?
No. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. Check the ingredients list for packaged rolls, or ask about it if you’re buying a loose roll.
Which is more convenient: fresh rolls from a shop or bake-off rolls?
Bake-off rolls let you time the baking to suit when you’ll be serving them, as long as you follow the instructions for your product. If you want to buy fresh rolls from a shop, check with your chosen shop in advance; Lidl, for example, says its fresh bread range can vary by shop.