For those looking for seeds and texture
You want to see which seeds are in a roll. If that matters more to you than the Kaiser shape, a multigrain roll could also be a good choice.
Which option is right for you?
For shoppers comparing fibre
You look for the wholemeal label and compare fibre per 100 g. The shape of the bread is a preference, not a requirement.
For shoppers checking allergens
You want to check the ingredients and allergen information before ordering, and you also read the packaging when your order arrives.
What should you look for when ordering?
Kaiser roll
Choose this if: the Kaiser shape matters more to you than having a choice of different seeds.
Bear in mind: the name Kaiser roll doesn’t tell you whether seeds have been added, so check the exact product.
Multigrain roll
Choose this if: confirmed seeds matter more to you than the classic bread shape.
Bear in mind: you’ll still need to check the ingredients list to confirm which seeds are in a multigrain roll.
| What to consider | What to check before buying | Who it matters most to |
|---|---|---|
| Seeds and bread shape | Look for the seeds you want in the ingredients list and check that the product is actually a Kaiser roll. | I want the texture of seeds, but I don’t necessarily need a Kaiser shape. Around 34% of consumers prioritise confirmed seeds. |
| Wholemeal and fibre | Compare the product description and fibre content on the same basis, for example per 100 g. | If fibre is my main priority, I want to compare rolls using equivalent nutritional information. Around 22% of consumers prioritise this. |
| Allergens | Read the allergen information and any warnings about traces; check the packaging again when your order arrives. | I need to know before ordering whether a roll contains ingredients I should avoid. This is the main concern for around 22% of consumers. |
| Preparation and delivery | Check the baking instructions and whether the exact product can be delivered to your address. | I want the roll to suit when I need it and fit in with my order. Around 22% of consumers prioritise this. |
Common mistakes
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Assuming the name guarantees seeds
A Kaiser roll or multigrain roll won’t automatically contain the seeds you’re looking for. For example, Jumbo lists specific seeds in the ingredients for its multigrain rolls.
Check the exact product to see whether it actually lists ingredients such as linseed, sesame or sunflower seeds.
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Overlooking allergens in seeded rolls
The Jumbo multigrain rolls reviewed list sesame and cereals containing gluten, among other allergens. The allergens vary by product.
Read the allergen information and any warnings about traces before ordering. When your delivery arrives, compare it with the packaging.
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Confusing a product page with home delivery
Albert Heijn’s product page stated that its wholemeal Kaiser roll was available in store only. So, finding a product page doesn’t mean you can add the item to a delivery order.
Check the delivery option for the exact product at your supermarket and for your address.
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Focusing only on the bread shape when comparing fibre
For fibre, the nutritional information for the specific roll is more useful than its shape. Fibre per 100 g can vary between products.
Compare the wholemeal label and fibre content on the same basis before you choose.
Brands and shops to explore
Jumbo
Jumbo sells multigrain rolls alongside its range of Kaiser rolls and bread rolls.
- Jumbo lists linseed, sesame seeds and poppy seeds in its Kampioentjes Multigrain rolls, with 7,6 g of fibre per 100 g.
- Kampioentjes Multigrain aren’t called Kaiser rolls. Jumbo lists gluten, sesame, lupin and mustard among the allergens.
Albert Heijn
Albert Heijn offers an AH Wholemeal Kaiser Roll for shoppers who want both the Kaiser shape and wholemeal bread.
- Albert Heijn lists wholemeal wheat flour, iodised salt and 7,1 g of fibre per 100 g.
- The ingredients list doesn’t mention any added seeds. The product page stated that this item was available in store only.
PLUS
PLUS distinguishes its white bake-at-home Kaiser rolls from a separate wholemeal Kaiser roll.
- PLUS recommends baking its white bake-at-home Kaiser rolls for 6–8 minutes at 220 °C.
- If seeds are a must, check the ingredients for the product you choose. The white and wholemeal rolls are separate varieties.
De Afbakker (ALDI)
ALDI’s De Afbakker range lists white Kaiser rolls and multigrain triangles as separate products.
- The range distinguishes between the Kaiser shape and a multigrain alternative.
- Check the ingredients and ordering options for each product before choosing it as a seeded roll for delivery.
1 de Beste (Dirk)
Dirk lists bake-at-home Kaiser rolls under its 1 de Beste brand.
- For its pack of four Kaiser rolls, Dirk gives a preparation time of 6–8 minutes in an oven or air fryer.
- Dirk states that it doesn’t offer a delivery service, so this product isn’t suitable for a home-delivery order.
Bread alternatives on Joybuy
These products include a brioche roll with Sesame/Flaxseed Deco in its name, multigrain baguettes and round multigrain loaves. They aren’t described as Kaiser rolls, so check the ingredients, allergens, packaging and delivery options for each variety.
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Lekhaven Bakkerij Brioche Roll 50 Sesame/Flaxseed Deco, 2 × 50 g
A small brioche roll for anyone happy to choose a different shape from a Kaiser roll.
The name mentions sesame and linseed as decoration. Check the ingredients, allergens and defrosting instructions on the current packaging.
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Lekhaven Bakkerij Multigrain Rustic Baguette, variant 100022015336148
A multigrain baguette for when you’re happy to forgo the Kaiser shape.
Check which seeds are listed in the ingredients, how many baguettes are in the pack, and which defrosting and baking instructions apply.
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Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g, variant 102302201
A baguette option for anyone looking for individual portions without sticking to the Kaiser shape.
The name specifies four 135 g baguettes. Check the ingredients and allergens, and follow the baking time on the current packaging.
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Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
A round whole loaf for anyone who doesn’t need individual Kaiser rolls.
The name specifies 550 g. Check the ingredients, allergens and preparation instructions; only compare fibre when the reference quantity is clear.
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Lekhaven Bakkerij Multigrain Country Bread Round, variant 100022005619939
A round multigrain loaf for anyone who wants to order a whole loaf instead of small rolls.
Check the number of loaves and the weight per loaf on the packaging. Read the ingredients, allergens and preparation instructions before choosing, too.
Frequently asked questions
Is a multigrain roll the same as a seeded Kaiser roll?
No. Jumbo’s multigrain rolls list various seeds in the ingredients, but they’re sold as multigrain rolls. If both the shape and seeds matter to you, check the product name as well as the ingredients.
Which allergens should I check in seeded rolls?
Check the allergen information for the exact roll, including any mention of sesame and cereals containing gluten. Jumbo also lists different allergens for each of the multigrain products reviewed. Read the packaging before eating, too.
Should I still read the packaging after ordering online?
Yes. Albert Heijn points out that ingredients and allergen information can change. Check the packaging you receive against your requirements, especially if a particular seed or allergen affects your choice.
Does every roll contain iodised salt?
No, don’t assume that it does. Check the ingredients list for the specific roll for iodised salt or baker’s salt. Albert Heijn lists iodised salt in its wholemeal Kaiser roll.