Who is this choice relevant to?

Lunch shoppers who want a wholemeal base

You want a Kaiser roll, but would rather choose a wholemeal version than a white one. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible.

Fans of seeds and kernels

You’re mainly looking for the texture of seeds and kernels. A seeded multigrain roll could be worth considering, as long as you don’t mistake it for a wholemeal Kaiser roll.

Shoppers checking allergens or salt

You want to know which ingredients and allergen warnings appear on the packaging, or you want to compare the salt content per 100 g.

What should you look for when choosing?

First decide whether a wholemeal base, the texture of seeds or another practical need will guide your choice. Then compare the labels on the rolls you’re actually considering.

What to consider What to check Who it matters most to
Wholemeal base and fibre Check the types of flour in the ingredients list and compare fibre per 100 g. When I choose a Kaiser roll for lunch, I want a wholemeal base, not just seeds; this is the top priority for around 36% of consumers.
Seeds and texture Check which seeds or kernels are used and whether the roll also contains wholemeal flour or white flour. I’m looking for the texture of seeds, even if the roll isn’t a classic Kaiser shape. This matters most to around 29% of consumers.
Allergens and salt Read the latest allergen information, including warnings about possible traces, and compare salt per 100 g. If you need to consider allergens or salt, you’ll want to know whether a roll suits your needs; this is the first thing around 21% of consumers consider.
Convenience and availability Choose between a fresh roll and a part-baked or frozen option; check local availability at individual shops. If I want to keep rolls in stock or pick something up straight away, how they’re prepared matters; convenience is the deciding factor for around 14% of consumers.

Common mistakes

  • Mistaking seeded or multigrain bread for wholemeal

    A roll can have visible seeds and still contain white wheat flour. For example, the ingredients list for the PLUS brown multigrain Triangel includes both wholemeal wheat flour and white wheat flour.

    Check the types of flour on the label and compare the nutritional information per 100 g before choosing based on the name or seeds alone.

  • Overlooking allergen warnings

    The seeds you can see don’t tell you which grains or other allergens a roll contains, or may contain.

    Check the current packaging for ingredients and warnings every time you buy, especially if sesame, soya, cereals containing gluten or nuts are relevant to you.

  • Not comparing salt in wholemeal rolls

    Wholemeal describes the grain base, not the amount of salt. PLUS lists 1,141 g of salt per 100 g for its wholemeal Kaiser roll.

    Compare the salt content per 100 g of the rolls you’re choosing between, and factor in your filling too.

  • Assuming every roll contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt when baking isn’t compulsory. So you can’t assume it has been used based on the type of bread alone.

    Look for baker’s salt in the ingredients list or ask the baker if it matters to your choice.

Brands to consider

Albert Heijn

Albert Heijn has a product page for its AH wholemeal Kaiser roll.

  • The wholemeal Kaiser roll is clearly listed as a separate product.
  • Check the packaging for the latest ingredients and nutritional information.

Jumbo

Jumbo describes frozen wholemeal Kaiser rolls for anyone who wants to keep rolls at home.

  • The product information lists 53,9% wholemeal wheat flour and 6,7 g of fibre per 100 g.
  • According to the product information, these rolls must not be refrozen once thawed. Check the packaging for allergen information too.

PLUS

PLUS lists both a wholemeal Kaiser roll and a seeded multigrain Triangel.

  • The wholemeal Kaiser roll contains 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
  • The sunflower seed and linseed Triangel isn’t a Kaiser roll. It contains white wheat flour as well as wholemeal wheat flour.

Lidl

Lidl’s oven-fresh range includes a white Kaiser roll and, separately, a wholemeal roll with seeds and kernels.

  • The wholemeal roll offers a different shape if seeds matter more to you than the classic Kaiser shape.
  • The Kaiser roll shown is white; check which rolls are available in store.

ALDI

ALDI shows white part-baked Kaiser rolls and separate multigrain rolls to bake at home.

  • These part-baked rolls give you a choice between a Kaiser shape and a multigrain alternative.
  • Check the ingredients of your chosen product individually; white Kaiser rolls are not the same as a seeded wholemeal roll.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a seeded roll automatically wholemeal?

No. Visible seeds don’t tell you whether the flour used is wholemeal. For example, the PLUS brown multigrain Triangel contains both wholemeal wheat flour and white wheat flour. So check the ingredients list if the grain base matters to you.

What should I check for allergens in a seeded roll?

Read the latest ingredients list and any warnings on the packaging about possible traces of allergens. Check the grains, seeds and other ingredients relevant to you; don’t rely on the product name or what you can see on the outside.

Does every Dutch Kaiser roll contain iodine from baker’s salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt when baking bread isn’t compulsory. Check whether baker’s salt is listed in the ingredients, or ask the baker.

Can I refreeze frozen Kaiser rolls once they’ve thawed?

Not with Jumbo’s frozen wholemeal Kaiser rolls: according to the product information, they must not be refrozen once thawed. For other products, follow the storage and preparation instructions on the packaging.