Who is this choice relevant to?

Parents looking for an everyday snack

For a regular snack break, the question isn’t just whether breakfast cake is easy to pack. It’s also whether you’re looking for an everyday option or an occasional treat. The Netherlands Nutrition Centre recommends offering toddlers mainly fruit, vegetables or wholemeal bread between meals.

Parents comparing seeds, grains or fibre

A product with seeds may have a different texture from regular breakfast cake. First compare the product type and the nutritional information per 100 g and per portion, then check the ingredients and allergens listed for that specific variety.

Parents packing snacks for school or childcare

Individually wrapped snacks can be practical, but check the portion size and allergens on the pack you’re actually sending with your child. Also ask the school or childcare setting about its policy.

What should you look for when choosing?

First decide whether you’re looking for an everyday snack or an occasional treat. Then compare the portion, label and texture of the specific product. The points below outline the main priority for each group of consumers.

What to consider What to check when buying Who it matters to
Every day or now and then First decide what kind of snack you’re looking for. If you’re offering cake occasionally, check the portion size and energy per portion on the pack. I’m looking for an everyday snack and don’t want cake to become my default without realising it. For around 40% of consumers, choosing between everyday and occasional use is the main consideration.
Allergens and policies Read the ingredients, allergens and any warnings on the exact pack. Check the school or childcare setting’s policy before packing it. If I’m packing a snack, it needs to suit my child’s allergies and the setting’s policy. This is the main concern for around 30% of consumers.
Portion and portability Compare the weight and energy per slice or bar. An individual wrapper doesn’t automatically mean the portion is right for your child. When we’re out and about, I want to be able to take a small amount easily, without treating a large slice as a standard portion. Around 20% of consumers prioritise this above all else.
Seeds and texture Check whether it’s breakfast cake or a separate snack bar. Compare fibre and sugars per 100 g and per portion, and consider the texture while supervising your toddler as they eat. I’m considering seeds or grains, but want to make sure my toddler can manage the pieces and firmer texture. This is the most important consideration for around 10% of consumers.

Common mistakes

  • Assuming a claim on the pack makes it an everyday snack

    Words such as ‘with seeds’, ‘wholegrain’ or ‘zero’ don’t, on their own, tell you when to give breakfast cake to a toddler. For everyday snacks, the Netherlands Nutrition Centre recommends mainly fruit, vegetables and some wholemeal bread.

    First decide whether you’re looking for an everyday snack or an occasional treat. If you choose breakfast cake, compare the nutritional information per portion for the specific variety.

  • Mistaking a seeded bar for a soft slice of breakfast cake

    Peijnenburg Tussendoor+ granen, pitten & fruit is a bar with a firm bite. According to the product information from Albert Heijn, it contains rye and oats and may contain nuts and milk, among other allergens.

    Before buying, check the product type, ingredients and allergens. For a toddler, also consider the size and hardness of the pieces, and stay with them while they eat.

  • Focusing only on the sugar information

    For the zero varieties with xylitol examined, the product information from Albert Heijn includes a warning that excessive consumption may have a laxative effect. The sugar information also doesn’t replace the need to check the portion size and allergens.

    For the variety you choose, read the full ingredients list, nutritional information and any usage warnings.

Brands to consider

Peijnenburg

Offers both sliced breakfast cake and a separate Tussendoor+ bar with grains, seeds and fruit.

  • According to the product information from Albert Heijn, the Tussendoor+ bar has a firm bite and contains 15 g of fibre per 100 g.
  • It isn’t a soft slice of breakfast cake: the bar contains rye and oats and may contain nuts and milk, among other allergens. For the separate zero wholegrain variety, also read the warning about xylitol.

AH

Offers a sliced zero breakfast cake, among other products. Compare it with other breakfast cakes, not with seeded snack bars.

  • Albert Heijn states that AH Ontbijtkoek zero gesneden contains 16 g of fibre per 100 g.
  • This variety contains rye and xylitol. Albert Heijn’s ‘86% less sugar’ claim is specifically compared with AH Ontbijtkoek naturel gesneden, not every other breakfast cake.

Jumbo

Jumbo Volkoren Ontbijtkoek is an example of a regular wholemeal variety whose name doesn’t promise seeds.

  • Jumbo states that this variety contains 8.2 g of fibre per 100 g.
  • The same nutritional information lists 35.5 g of sugars and 0.62 g of salt per 100 g. The allergen information lists gluten, rye and wheat. ‘Wholemeal’ doesn’t automatically make it an everyday choice.

PLUS

PLUS Volkoren Ontbijtkoek is another regular wholemeal variety to compare using the information on the label.

  • PLUS states that this variety contains 5.7 g of fibre per 100 g.
  • The product information also lists 34.1 g of sugars and 0.53 g of salt per 100 g. The cake contains rye and gluten-containing cereals, and may contain wheat, barley and oats.

Bolletje

Bolletje offers sliced breakfast cake; the same brand’s multiseed crispbreads are a different product category.

  • The sliced plain variety gives you a specific label to use when comparing portions and nutritional information.
  • According to the product information from Albert Heijn, Bolletje Ontbijtkoek naturel gesneden contains rye, wheat and lupin and may contain nuts. Don’t compare a crispbread as if it were the same as a soft slice of breakfast cake.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is seeded breakfast cake suitable as an everyday snack for a toddler?

Not as a regular go-to snack. The Netherlands Nutrition Centre recommends offering toddlers mainly fruit, vegetables or some wholemeal bread. If you’d like to give your toddler breakfast cake now and then, choose a small portion and check the nutritional information for that variety.

Do seeds in breakfast cake pose the same choking risk as whole nuts?

You can’t assume that all seeds and products carry the same risk. The Netherlands Nutrition Centre specifically warns against giving young children whole nuts and peanuts. For breakfast cake or a bar, check the size and hardness of the pieces, consider what your child can manage, and stay with them while they eat.

Does all breakfast cake contain iodine?

You can’t tell from the name ‘breakfast cake’. If iodine is relevant to your choice, check the information for the specific variety on the pack, or ask the manufacturer which salt was used.

How should I store breakfast cake after opening?

Follow the storage instructions on the pack of the breakfast cake you choose. For example, according to the product information from Albert Heijn, Bolletje recommends keeping its sliced plain variety sealed after opening. Instructions can vary from product to product.