What should you look for when choosing?
First decide whether you’re looking for an everyday snack or an occasional treat. Then compare the portion, label and texture of the specific product. The points below outline the main priority for each group of consumers.
| What to consider |
What to check when buying |
Who it matters to |
| Every day or now and then |
First decide what kind of snack you’re looking for. If you’re offering cake occasionally, check the portion size and energy per portion on the pack. |
I’m looking for an everyday snack and don’t want cake to become my default without realising it. For around 40% of consumers, choosing between everyday and occasional use is the main consideration. |
| Allergens and policies |
Read the ingredients, allergens and any warnings on the exact pack. Check the school or childcare setting’s policy before packing it. |
If I’m packing a snack, it needs to suit my child’s allergies and the setting’s policy. This is the main concern for around 30% of consumers. |
| Portion and portability |
Compare the weight and energy per slice or bar. An individual wrapper doesn’t automatically mean the portion is right for your child. |
When we’re out and about, I want to be able to take a small amount easily, without treating a large slice as a standard portion. Around 20% of consumers prioritise this above all else. |
| Seeds and texture |
Check whether it’s breakfast cake or a separate snack bar. Compare fibre and sugars per 100 g and per portion, and consider the texture while supervising your toddler as they eat. |
I’m considering seeds or grains, but want to make sure my toddler can manage the pieces and firmer texture. This is the most important consideration for around 10% of consumers. |
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Frequently asked questions
Is seeded breakfast cake suitable as an everyday snack for a toddler?
Not as a regular go-to snack. The Netherlands Nutrition Centre recommends offering toddlers mainly fruit, vegetables or some wholemeal bread. If you’d like to give your toddler breakfast cake now and then, choose a small portion and check the nutritional information for that variety.
Do seeds in breakfast cake pose the same choking risk as whole nuts?
You can’t assume that all seeds and products carry the same risk. The Netherlands Nutrition Centre specifically warns against giving young children whole nuts and peanuts. For breakfast cake or a bar, check the size and hardness of the pieces, consider what your child can manage, and stay with them while they eat.
Does all breakfast cake contain iodine?
You can’t tell from the name ‘breakfast cake’. If iodine is relevant to your choice, check the information for the specific variety on the pack, or ask the manufacturer which salt was used.
How should I store breakfast cake after opening?
Follow the storage instructions on the pack of the breakfast cake you choose. For example, according to the product information from Albert Heijn, Bolletje recommends keeping its sliced plain variety sealed after opening. Instructions can vary from product to product.