If you’re looking for Dutch breakfast cake with grains and seeds for your Easter lunch, start by checking the product format. Peijnenburg describes Tussendoor+ Fruit as an individually wrapped bar with grains and seeds, rather than a loaf of breakfast cake to slice. Sliced breakfast cake is ideal for serving on a plate, but labels such as plain or wholegrain don’t confirm that it contains seeds. Check the ingredients for that, and also read the nutritional information and allergen details for the product you choose.
You’re looking for the bite of grains and seeds, but also want to know whether to put out one bar per person or serve slices of breakfast cake on a plate. Peijnenburg describes the texture of its Tussendoor+ Fruit bar as a feature of that bar.
You’re comparing options with less sugar or no added sugars. Those claims don’t tell you whether the breakfast cake also contains seeds.
You need the latest ingredient and allergen information for the specific product, for example if seeds, nuts or a warning about possible cross-contamination could affect your choice.
First decide whether you’re mainly looking for a product that mentions seeds, or want to serve slices of breakfast cake at Easter lunch. Then check sugar and allergens separately: these details aren’t determined by the cake’s format.
Choose this if: the mention of grains and seeds matters more than having slices to serve on a plate; Peijnenburg lists these in Tussendoor+ Fruit.
Bear in mind: it’s an individually wrapped bar, not a loaf of breakfast cake to slice at the table.
Choose this if: you want to put slices on a plate and decide how much to serve.
Bear in mind: plain, wholegrain and sliced don’t tell you whether a product contains seeds; check the ingredients for that.
| What to consider | What to check when buying | Especially relevant for |
|---|---|---|
| Seeds and serving format | Look for seeds in the ingredients list and check whether it’s a bar or sliced breakfast cake. | I want to be able to spot seeds on the packaging and serve something that suits my lunch table. For around 45% of consumers, this combination would be the top priority. |
| Sugars | Compare sugars per 100 g and per serving; also check the exact wording about added sugars and any usage warnings. | If I’m watching my sugar intake, I want to know the nutritional value of the portion I’ve chosen, without mistaking a sugar claim for a claim about seeds. Around 33% of consumers would put limiting sugar first. |
| Allergens and ingredients | Read the latest allergen information and ingredients, including any cross-contamination warnings or mention of iodised salt. | I need to be able to check which ingredients and allergens are in the particular breakfast cake I’m serving. For around 22% of consumers, this check would be the first requirement. |
The product format and the word wholegrain don’t tell you whether it contains seeds. Peijnenburg lists grains and seeds for Tussendoor+ Fruit, which is a bar; that description doesn’t automatically apply to sliced breakfast cake.
Look for the seeds you want in the ingredients list of the product you’re planning to buy.
Less sugar and no added sugars are different claims. Neither one tells you whether a product contains seeds or how much sugar is in a serving. Jumbo also includes a warning about excessive consumption for Peijnenburg Zero Ontbijtkoek.
Compare the nutritional information per serving and per 100 g, and check the ingredients and any warnings separately.
A general description of breakfast cake doesn’t tell you which ingredients are in the product you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked foods is shown on the label.
Check the latest packaging for allergens and, if iodine matters to your choice, look for a mention of iodised salt.
Peijnenburg sells both breakfast cake and Tussendoor+ bars. The difference between these formats matters if you’re looking for both seeds and slices for Easter lunch.
Jumbo’s range includes sliced breakfast cake and options with claims about added sugars.
Albert Heijn lists Peijnenburg Tussendoor+ grains, seeds & fruit alongside sliced breakfast cake options.
PLUS lists plain sliced breakfast cake from its own brand and from Peijnenburg.
No. Peijnenburg describes Tussendoor+ Fruit as an individually wrapped bar with grains and seeds. Check the ingredients separately for a loaf of breakfast cake; the words sliced or wholegrain aren’t enough.
Sliced breakfast cake gives you slices to put on a plate and portion as you like. If grains and seeds matter more than presentation, look for a bar such as Peijnenburg Tussendoor+ Fruit and check the packaging of the option you choose.
No. The claim ‘no added sugars’ doesn’t mean the product contains no sugars. Check the sugar content in the nutritional information per 100 g and per serving; the Netherlands Nutrition Centre also distinguishes between breakfast cake with less sugar and breakfast cake with no added sugars.
No, don’t assume this is the case for every breakfast cake. If iodised salt matters to your choice, check the ingredients of the specific product.
Read the allergen information on the latest packaging of the breakfast cake you want to buy. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of prepacked foods; also check for any cross-contamination warnings.
