Commuters who are short on time
You want to pop breakfast cake straight into your bag, without needing a knife or food container. Albert Heijn says that its Peijnenburg Tussendoor+ Granen, Pitten & Fruit bars are individually wrapped.
Who is this for?
Shoppers comparing nutritional information
You look at fibre, sugars and sweeteners per serving and per 100 g, rather than relying on wording on the front of the pack. Nutritional values can vary between breakfast cake varieties.
Shoppers looking for a seeded texture and checking allergens
You want seeds for texture, but check the ingredients and allergen information first. The Peijnenburg bar we looked at contains rye and oats, among other ingredients, and warns that it may contain traces of milk and nuts.
What should you look for when choosing?
First decide whether you want to take the breakfast cake with you without any preparation. Then compare the nutritional information and allergens for the variety that suits your needs.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Taking it with you and portion sizes | Check whether portions are individually wrapped and how much one portion weighs. Pre-sliced doesn’t mean individually wrapped. | I want to be able to grab one portion for the journey without having to cut or wrap it first. For around 42% of consumers, convenience comes first. |
| Nutritional information | Compare fibre, sugars and polyols per serving and per 100 g; check the ingredients list too. | When comparing varieties, I want to know what’s in the portion I’ve chosen, not just what the front of the pack says. For around 33% of consumers, this is their top priority. |
| Seeds and allergens | Look for seeds in the ingredients list and read the allergen and ‘may contain’ information on the current packaging. | I’m looking for the texture of seeds, but also need to decide whether the ingredients suit my dietary preferences. For around 25% of consumers, this combination matters most. |
Common mistakes
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Assuming ‘with seeds’ means ‘gluten-free’
Seeds tell you nothing about the other ingredients. According to the product information, the Peijnenburg Tussendoor+ Granen, Pitten & Fruit bar contains rye and oats.
Read the ingredients list and allergen information on the packaging; don’t rely on the seeds mentioned in the product name.
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Looking only for ‘no added sugars’
According to the product information from Albert Heijn and Jumbo, the bar we looked at contains xylitol and 16 g of polyols per 100 g. A claim about added sugars doesn’t tell you how much sugar or how many polyols are in a serving.
Compare the nutritional information per serving and per 100 g, along with the ingredients list.
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Assuming sliced cake is as easy to take with you as a wrapped bar
Pre-sliced portions may not be individually wrapped. That matters if you don’t want to prepare anything at home.
Choose an individually wrapped portion if you want to head straight out; sliced cake works if you can take a slice with you yourself.
You may need a food container or bag for a loose slice when you’re out and about.
Brands and shops to consider
Peijnenburg
Tussendoor+ Granen, Pitten & Fruit is a breakfast cake bar sold in individually wrapped portions.
- According to the product information on Jumbo, this variety contains 9% sunflower seeds.
- The variety contains rye and oats; also check the warning that it may contain traces of milk and nuts.
Jumbo
Jumbo offers several types of breakfast cake, including sliced cake and individually wrapped varieties.
- The different types of packaging make it easy to compare options for taking with you and portioning yourself.
- Check whether the individual product actually contains seeds.
PLUS
PLUS offers, among other things, sliced wholemeal breakfast cake and a sliced zero variety.
- The sliced varieties are worth considering if you can take a portion with you yourself.
- Wholemeal and zero describe different product features; check the information for each variety.
Koek & Bakker
ALDI lists a sliced wholemeal breakfast cake and a sliced zero variety from Koek & Bakker, both weighing 485 g.
- The slices are ready-cut, so you don’t need a knife at home.
- Sliced portions aren’t automatically individually wrapped; check the packaging before taking them with you.
Albert Heijn
Albert Heijn’s product information describes the individually wrapped Peijnenburg Tussendoor+ Granen, Pitten & Fruit bars.
- The page lists four bars weighing 36,7 g each and provides ingredients and nutritional information.
- Check the current packaging before eating, especially for ingredients and allergens.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Is seeded breakfast cake automatically gluten-free?
No, the presence of seeds tells you nothing about the other ingredients. The Peijnenburg Tussendoor+ Granen, Pitten & Fruit bar contains rye and oats; check the current allergen information before buying a specific product.
Does ‘no added sugars’ mean a breakfast cake bar contains no sweet ingredients?
No, that wording alone doesn’t tell you about all the sugars or sweeteners present. The product information for the Peijnenburg bar we looked at lists xylitol and 16 g of polyols per 100 g. So compare the ingredients and nutritional information for the variety you choose.
What if my dog can get hold of a bar containing xylitol?
Keep any bar containing xylitol out of reach of pets. The product information for the Peijnenburg bar we looked at warns that xylitol is unsuitable for animals and advises contacting a vet immediately if it is eaten.
Does all Dutch breakfast cake contain iodine?
You can’t tell from the product category alone. Check the label on the breakfast cake you choose, or ask the manufacturer about the ingredients if iodine content matters to you.