What should you look for when choosing?
First decide whether seeds matter for this dinner; then choose between serving the croissants straight away and baking them yourself. Finally, check the label of the croissant you actually plan to buy.
| What to consider |
What to check when buying |
Who is this important to? |
| Texture and appearance |
Look for an explicit mention of seeds and check the croissant’s finish. |
For savoury bites, I want seeds to be a visible part of the croissant. Around 18% of consumers prioritise texture and appearance. |
| When you’ll serve them |
Check whether the croissant is ready to eat or needs baking; if it does, follow the instructions on the packaging. |
If I want to serve warm croissants just before dinner, I need to factor the preparation time into my plans. For around 24% of consumers, serving time is the most important consideration. |
| Ingredients and allergens |
For packaged products, check the ingredients and allergens; for unwrapped croissants, ask what information is available. |
If a guest needs to avoid certain ingredients, I want to know what’s in the croissant before choosing it. This is the top priority for around 29% of consumers. |
| Nutritional information |
Compare fibre, saturated fat and salt per 100 g and per serving; look separately for an explicit wholemeal claim. |
When comparing two croissants, I don’t want to assume anything about their nutritional value from the word ‘multiseed’. Around 18% of consumers prioritise this comparison. |
| Availability |
Check whether your chosen seeded croissant is available at your shop and whether you need to collect it there. |
When I’m shopping specifically for dinner, I want to know whether I can get the croissant I have in mind at my shop. For around 11% of consumers, this is the first thing they consider. |
Brands to consider
Albert Heijn and Lidl list a croissant with ‘Meerzaden’ (‘multiseed’) in the product name. You can compare croissant varieties at the other shops mentioned, but check each product to see whether it’s a seeded variety.
Albert Heijn
Albert Heijn lists the AH Meerzaden croissant as a store product.
- The product name makes it clear which croissant to look for in store.
- Before buying, check the product’s latest ingredients, allergen and nutritional information.
Lidl
Lidl lists a Meerzadencroissant, marked as an in-store-only product.
- The product name explicitly says ‘multiseed’.
- In store, check the ingredients and allergens, and whether the product is available.
Jumbo
Jumbo lists various types of croissant, including butter, plant-based and frozen varieties.
- The different product formats can help you plan when to serve them.
- Check separately whether the variety you choose contains seeds.
ALDI
ALDI describes fresh bakery products and products to bake at home, and lists butter croissants.
- The bakery information can help you decide between serving them straight away and baking them at home.
- Check the product name and ingredients before choosing a croissant as a seeded variety.
Dirk
Dirk lists various croissant products, including butter and margarine varieties.
- You can distinguish between types of croissant by their product names.
- Another seeded roll doesn’t confirm that a croissant in the range contains seeds.
PLUS
PLUS lists, among other things, a small butter croissant with preparation instructions.
- The preparation instructions are useful when you’re planning when to serve them.
- Check separately whether the croissant you choose also contains seeds.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is a seeded croissant automatically wholemeal or high in fibre?
No. Seeds don’t tell you whether wholemeal flour was used in the dough, nor do they prove a specific fibre content. Look for an explicit wholemeal claim and compare the fibre per 100 g and per serving in the croissant’s nutritional information.
How do I check allergens in a croissant from an in-store bakery?
Before buying an unwrapped croissant, ask what allergen information is available. For a pre-packed product, check the ingredients list and the allergens shown; according to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly identified on the label. Don’t rely solely on visible seeds or the product name.
Does every seeded croissant contain iodised baker’s salt?
You can’t tell from the product name. The Voedingscentrum describes iodine-containing baker’s salt in bread, but the ingredients used can vary from one croissant to another. Check the ingredients list or, for an unwrapped product, ask which salt has been used.
Which nutritional values can I compare between croissants?
Compare the serving size and the fibre, saturated fat and salt per 100 g and per serving. As a general reference, the Voedingscentrum gives the values for a standard 45 g croissant as 181 kcal, 1.1 g of fibre, 5 g of saturated fat and 0.53 g of salt. For a seeded croissant, use the nutritional information for that specific product.
Can I choose bake-at-home croissants for dinner?
Yes, if you have time to prepare them according to the instructions on the packaging. Check separately whether the bake-at-home croissant you choose contains seeds: the preparation method alone doesn’t tell you anything about the ingredients.