Who is this relevant to?

If you’re serving savoury bites

If you’re serving croissants with cheese, egg, fish or other savoury fillings, you can look specifically for a seeded variety. Albert Heijn and Lidl both list a product with ‘Meerzaden’ (‘multiseed’) in its name. Check the product itself to make sure its finish suits what you’re planning to serve.

If you need to check ingredients or allergens

If you have an allergy or a specific dietary requirement, the latest product information matters more than the seeds you can see. Check the ingredients list on packaged croissants; for an unwrapped bakery product, ask about allergen information before buying.

If you’re planning when to serve them

If you want to serve the croissants shortly before dinner, compare a ready-to-eat bakery product with one you bake at home. For a bake-at-home or frozen croissant, check separately whether it is actually a seeded variety.

What should you look for when choosing?

First decide whether seeds matter for this dinner; then choose between serving the croissants straight away and baking them yourself. Finally, check the label of the croissant you actually plan to buy.

What to consider What to check when buying Who is this important to?
Texture and appearance Look for an explicit mention of seeds and check the croissant’s finish. For savoury bites, I want seeds to be a visible part of the croissant. Around 18% of consumers prioritise texture and appearance.
When you’ll serve them Check whether the croissant is ready to eat or needs baking; if it does, follow the instructions on the packaging. If I want to serve warm croissants just before dinner, I need to factor the preparation time into my plans. For around 24% of consumers, serving time is the most important consideration.
Ingredients and allergens For packaged products, check the ingredients and allergens; for unwrapped croissants, ask what information is available. If a guest needs to avoid certain ingredients, I want to know what’s in the croissant before choosing it. This is the top priority for around 29% of consumers.
Nutritional information Compare fibre, saturated fat and salt per 100 g and per serving; look separately for an explicit wholemeal claim. When comparing two croissants, I don’t want to assume anything about their nutritional value from the word ‘multiseed’. Around 18% of consumers prioritise this comparison.
Availability Check whether your chosen seeded croissant is available at your shop and whether you need to collect it there. When I’m shopping specifically for dinner, I want to know whether I can get the croissant I have in mind at my shop. For around 11% of consumers, this is the first thing they consider.

Things to watch out for when buying

  • Assuming ‘multiseed’ means ‘wholemeal’

    Seeds on or in a croissant don’t, by themselves, tell you which flour was used in the dough. According to the Voedingscentrum, a standard 45 g croissant contains 1.1 g of fibre as a general reference; this isn’t the nutritional value of every seeded variety.

    If it matters to your choice, look for an explicit wholemeal claim and compare the fibre content on the labels of the specific products.

  • Judging allergens by what you can see

    You can’t identify every ingredient or relevant allergen just by looking at the visible seeds. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed in the ingredients for pre-packed foods.

    Check the information on the packaging and, for an unwrapped croissant, ask what allergen information is available before buying.

  • Assuming it contains iodised baker’s salt

    The Voedingscentrum describes iodine-containing baker’s salt as a source of iodine in bread. However, neither the name ‘croissant’ nor ‘multiseed’ tells you which salt is used in a specific product.

    Check the ingredients list or ask the bakery if the type of salt used matters to your choice.

  • Assuming another seeded product is the same croissant

    A multiseed loaf or roll is a different baked product. A plain croissant with seeds sprinkled on top is also not the same as a croissant whose product information lists seeds as an ingredient.

    If you specifically want a seeded croissant for dinner, choose based on the product name and ingredients.

Brands to consider

Albert Heijn and Lidl list a croissant with ‘Meerzaden’ (‘multiseed’) in the product name. You can compare croissant varieties at the other shops mentioned, but check each product to see whether it’s a seeded variety.

Albert Heijn

Albert Heijn lists the AH Meerzaden croissant as a store product.

  • The product name makes it clear which croissant to look for in store.
  • Before buying, check the product’s latest ingredients, allergen and nutritional information.

Lidl

Lidl lists a Meerzadencroissant, marked as an in-store-only product.

  • The product name explicitly says ‘multiseed’.
  • In store, check the ingredients and allergens, and whether the product is available.

Jumbo

Jumbo lists various types of croissant, including butter, plant-based and frozen varieties.

  • The different product formats can help you plan when to serve them.
  • Check separately whether the variety you choose contains seeds.

ALDI

ALDI describes fresh bakery products and products to bake at home, and lists butter croissants.

  • The bakery information can help you decide between serving them straight away and baking them at home.
  • Check the product name and ingredients before choosing a croissant as a seeded variety.

Dirk

Dirk lists various croissant products, including butter and margarine varieties.

  • You can distinguish between types of croissant by their product names.
  • Another seeded roll doesn’t confirm that a croissant in the range contains seeds.

PLUS

PLUS lists, among other things, a small butter croissant with preparation instructions.

  • The preparation instructions are useful when you’re planning when to serve them.
  • Check separately whether the croissant you choose also contains seeds.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is a seeded croissant automatically wholemeal or high in fibre?

No. Seeds don’t tell you whether wholemeal flour was used in the dough, nor do they prove a specific fibre content. Look for an explicit wholemeal claim and compare the fibre per 100 g and per serving in the croissant’s nutritional information.

How do I check allergens in a croissant from an in-store bakery?

Before buying an unwrapped croissant, ask what allergen information is available. For a pre-packed product, check the ingredients list and the allergens shown; according to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly identified on the label. Don’t rely solely on visible seeds or the product name.

Does every seeded croissant contain iodised baker’s salt?

You can’t tell from the product name. The Voedingscentrum describes iodine-containing baker’s salt in bread, but the ingredients used can vary from one croissant to another. Check the ingredients list or, for an unwrapped product, ask which salt has been used.

Which nutritional values can I compare between croissants?

Compare the serving size and the fibre, saturated fat and salt per 100 g and per serving. As a general reference, the Voedingscentrum gives the values for a standard 45 g croissant as 181 kcal, 1.1 g of fibre, 5 g of saturated fat and 0.53 g of salt. For a seeded croissant, use the nutritional information for that specific product.

Can I choose bake-at-home croissants for dinner?

Yes, if you have time to prepare them according to the instructions on the packaging. Check separately whether the bake-at-home croissant you choose contains seeds: the preparation method alone doesn’t tell you anything about the ingredients.