Students looking for seeds and texture
You want a croissant sold as a multiseed variety for a quick breakfast. Albert Heijn and Lidl list products like these, but check the ingredients and allergen information on the label of the product you choose.
Who is this choice relevant to?
Students who want to keep breakfast in stock
You’re not sure when you’ll have breakfast during your move, so you’re considering bake-at-home croissants. This option only works if you have a suitable oven and can store the product as instructed on the packaging.
Students who are mainly concerned about fibre
You’re open to bread instead of a croissant. According to the Netherlands Nutrition Centre, wholegrain cereal products contain more fibre than white cereal products made with flour. Check the label for the nutritional value of a specific product.
What should you look for?
Start with what you want to eat: a ready-to-eat seeded croissant, a bake-at-home croissant for later, or a bread alternative if the croissant shape matters less to you.
Ready-to-eat multiseed croissant
A good fit if: you want breakfast straight away and are mainly looking for a seeded texture.
The trade-off: the name ‘multiseed’ alone doesn’t tell you definitively about the fibre content or allergens.
Bake-at-home croissant
A good fit if: you want to choose when to eat it, and have an oven and suitable storage.
The trade-off: baking takes time, and a standard bake-at-home croissant won’t necessarily meet your requirement for seeds.
Wholegrain or multigrain bread
A good fit if: you’d rather choose bread than stick with the croissant shape.
The trade-off: multigrain doesn’t automatically mean wholegrain. Check the product description and nutritional information if fibre is your priority.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Seeds and texture | Check that this particular croissant is labelled as a multiseed variety, and read the list of ingredients. | I’m looking for the texture of seeds and don’t want to accidentally pick up a plain croissant. This is the top priority for around 33% of consumers. |
| Portions and packaging | Check how many pieces are included and whether you can store the whole pack as instructed. | I don’t want to buy more croissants than I can store and use in my new room. Around 27% of consumers consider getting the right quantity most important. |
| Storage and preparation | Check the storage and baking instructions for your chosen product, and make sure you can use an oven. | I need to be able to plan breakfast even on an unpredictable moving day, but baking must be an option. Around 20% of consumers prioritise this convenience. |
| Fibre and ingredients | If you’re looking for fibre, check for a wholegrain label and read the nutritional information. If you have an allergy, check the ingredients and allergen information. | I’d rather choose based on the product’s ingredients than on seeds that are only visible. For around 20% of consumers, fibre or ingredients are the main concern. |
Common mistakes
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Confusing visible seeds with wholegrain
A croissant labelled ‘multiseed’ isn’t automatically wholegrain. According to the Netherlands Nutrition Centre, wholegrain cereal products contain more fibre than white varieties made with flour.
If fibre matters to you, look for a wholegrain label and read the nutrition table for the product you choose.
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Guessing allergens from the name or picture
The name and visible topping don’t give you the full picture of the ingredients. The Netherlands Nutrition Centre stresses the importance of checking labels if you have a food allergy.
Read the ingredients list and allergen information on the current packaging before buying or eating the product.
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Buying bake-at-home croissants without a suitable oven or storage
Bake-at-home croissants need different preparation from ready-to-eat croissants.
Check that an oven is available and follow the storage and preparation instructions on that specific pack.
A pack you can’t store or bake as instructed may go unused.
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Mistaking any seeded bread product for a croissant
Albert Heijn and Lidl list multiseed croissants, while multiseed rolls or loaves from other supermarket chains are different products. The range may also vary from store to store.
Check the exact product name and what’s available locally if you specifically want a seeded croissant.
Brands to compare
Albert Heijn
Albert Heijn lists the AH Meerzaden croissant.
- A specific product name to search for if you want a seeded croissant.
- Check the ingredients, allergens and nutritional information for the product before buying.
Jumbo
Jumbo lists croissants in its bake-at-home range, as well as other types of bake-at-home rolls.
- A useful option if you want to store breakfast and bake it later.
- Check the name of the specific croissant separately if seeds are a must-have.
Lidl
Lidl lists a Meerzadencroissant, as well as separate croissants to bake at home.
- You can search specifically for a multiseed variety or a bake-at-home product.
- Check the label, preparation method and availability at your store for each product.
PLUS
PLUS lists a butter croissant, as well as a separate multiseed loaf.
- The range gives you a starting point for comparing a croissant with a bread alternative.
- The multiseed bread listed isn’t a multiseed croissant.
Dirk
Dirk lists croissants and multiseed products in other bread categories.
- You can look specifically for a croissant or a separate bread alternative.
- Check the specific product if you’re looking for a seeded croissant in particular.
Multigrain bread as an alternative on Joybuy
These multigrain breads and rolls are for anyone open to something other than a croissant. Their name alone doesn’t mean they’re wholegrain or tell you how much fibre they contain.
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Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g
A multigrain baguette for anyone looking for a bread alternative to a croissant.
The pack contains four 135 g baguettes. Follow the storage and baking instructions on the packaging.
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g'woon Multigrain Rolls, 4 pieces
Multigrain rolls for anyone who’d rather have rolls than croissants.
The pack contains four rolls. Check the packaging if the preparation or storage method is important to your choice.
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Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
A round multigrain loaf for anyone who isn’t set on the croissant shape.
The loaf weighs 550 g. Follow the storage and baking instructions on the packaging.
Frequently asked questions
Is a multiseed croissant automatically wholegrain or high in fibre?
No. The label ‘multiseed’ alone doesn’t mean a croissant is wholegrain or high in fibre. According to the Netherlands Nutrition Centre, wholegrain cereal products contain more fibre than white products made with flour. If fibre matters to you, check the nutritional information for the product you choose.
What should I check if I have a food allergy?
Read the ingredients list and allergen information on the packaging of the exact product you’re buying. The Netherlands Nutrition Centre stresses the importance of checking labels if you have a food allergy, so don’t rely on the product name or a picture alone.
Are bake-at-home croissants convenient if I don’t yet know when I’ll have breakfast during my move?
Bake-at-home croissants may suit you if you have an oven and can store them as instructed. Jumbo lists bake-at-home rolls with different storage requirements, but the packaging of the croissants you choose will tell you how to store and prepare them.