Who is each option right for?

Breakfast lovers looking for a seeded crust

You want a croissant for Sunday that’s noticeably different from a plain one, without having to add seeds yourself. Both Albert Heijn and Lidl list a product with ‘multiseed’ in the name; check the packaging to see which seeds it contains.

Families who want a warm breakfast

You want to serve several croissants warm at once and are weighing up the preparation involved with bake-at-home croissants against croissants that don’t need baking at home. ALDI lists croissants in its range for baking in the oven or air fryer.

Shoppers who want to compare the label

You’re choosing based on more than the seeded crust and also want to check the nutritional information and ingredients for the exact product. If allergens matter to your choice, check the label on a packaged product, or ask for information about an unwrapped one.

What should you look for when choosing?

First decide whether you mainly want a seeded crust or croissants you can bake warm at home. Then compare the packaging of the options that suit your breakfast.

What to consider What to check when buying Who it matters to
Seeded crust and texture Look for a croissant explicitly labelled as a multiseed variety. Check the ingredients to find out which seeds it contains. I’m specifically looking for a distinctive seeded crust and don’t want to come home with a plain croissant. Around 42% of consumers prioritise this.
Nutritional information Compare fibre, saturated fat and salt per 100 g and per serving for the specific products. What’s inside the croissant matters more to my breakfast than the name ‘multiseed’. Around 33% of consumers put this nutritional information first.
Preparation and serving time Choose between croissants that don’t need baking at home and bake-at-home croissants; check the cooking instructions for the latter. I want to serve several croissants warm at once and can set aside time to use the oven or air fryer. Around 25% of consumers say this serving occasion is their top priority.

Common mistakes

  • Assuming a seeded crust means the croissant is high in fibre

    The name ‘multiseed’ doesn’t tell you how much fibre the croissant contains. The Netherlands Nutrition Centre lists 1.1 g of fibre for a 45 g plain croissant; check the nutritional information for the specific multiseed variety you’re considering.

    If fibre is an important factor, compare the figures per 100 g and per serving.

  • Checking only the visible seeds for allergen information

    Other ingredients and warnings on the packaging may also affect your choice. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products appears on the label, while information for unwrapped products is provided in another way.

    Read the label on packaged croissants, and ask for allergen information before buying unwrapped ones.

  • Mistaking a plain bake-at-home croissant for a multiseed variety

    A listing for croissants in a bake-at-home range doesn’t mean they contain seeds. ALDI lists croissants for baking at home, but that doesn’t tell you what a particular variety contains.

    Check the full product name and ingredients if a seeded crust is essential for you.

  • Assuming every croissant is made with iodised baker’s salt

    The Commodities Act Decree defines baker’s salt as iodised table salt used in bread and other baked goods. This definition doesn’t tell you which salt has been used in an individual croissant.

    Ask the baker or manufacturer which salt they use if this matters to your choice.

Brands to consider

Albert Heijn

Albert Heijn lists an AH Multiseed croissant alongside other croissants.

  • The product name makes it easy to spot the variety to look for if you want a croissant with seeds.
  • Check the packaging for the product’s ingredients, allergens and nutritional information.

Lidl

Lidl lists a multiseed croissant in its in-store range.

  • The variety is explicitly labelled as a multiseed croissant.
  • Lidl directs shoppers to the packaging for the ingredients, allergens and nutritional information of food products.

Jumbo

Jumbo lists, among other options, butter, plant-based and frozen croissants.

  • These varieties offer different options for croissant type and preparation.
  • Check the name and ingredients of your chosen variety if you specifically want seeds.

ALDI

ALDI lists croissants in its range of products to bake at home.

  • Baking at home is an option if you want to serve warm croissants on Sunday.
  • The listing for bake-at-home croissants doesn’t confirm that a particular variety contains seeds.

Dirk

Dirk lists, among other options, butter croissants and Danerolles croissants.

  • These products are worth considering if you’re looking for a plain or bake-at-home croissant.
  • Don’t assume these products have a seeded crust without checking the specific variety.

PLUS

PLUS lists multiseed bread and multiseed crackers as other breakfast options.

  • These products are an alternative if you’re mainly looking for a multiseed breakfast product.
  • Bread and crackers aren’t croissants, so don’t compare them as though they were varieties of the same product.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically higher in fibre than a plain croissant?

You can’t tell from the seeded crust. Compare the fibre per 100 g and per serving in the nutritional information for the specific products. The Netherlands Nutrition Centre lists 1.1 g of fibre for a 45 g plain croissant; this figure doesn’t apply to every multiseed croissant.

Where can I find allergen information for an unwrapped multiseed croissant?

Ask for allergen information before buying an unwrapped croissant. According to the Netherlands Food and Consumer Product Safety Authority, information for unwrapped products is provided differently from the label on a prepacked product.

Does every Dutch croissant contain iodised baker’s salt?

Don’t assume so without information about the specific product. The Commodities Act Decree defines baker’s salt as iodised table salt used in bread and other baked goods, but this definition doesn’t tell you which salt has been used in your croissant. Ask the baker or manufacturer if you need to know.

When should I choose bake-at-home croissants for Sunday breakfast?

Bake-at-home croissants are an option if you want to serve several croissants warm at once and have time to prepare them in the oven or air fryer. ALDI lists croissants in its bake-at-home range; check the packaging of the specific product if you also want a seeded crust.