Who is this choice important for?

If you’re looking for seeds and a different texture

If you specifically want a seeded croissant for Christmas breakfast, Albert Heijn’s AH Meerzaden croissant gives you a clear product name to look for. Check the packaging to see which ingredients it contains.

If you’re planning breakfast for several guests

You’ll want to match the number of croissants to when you plan to serve them. Jumbo lists, among other options, plain and frozen croissants in multipacks; check how much preparation time and oven space each variety needs.

If you need to check allergens

If you have an allergy, the information for the specific product matters, not just its name or topping. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed products is shown on the label, and must be available before purchase for non-prepacked products.

What should you look for when choosing?

First decide whether seeds are essential. Then choose the product type that suits your serving plans and check the label of the product you settle on.

What to consider What to check when buying Who it matters to
Seeds and texture Look for a clear description such as multiseed croissant and check which seeds are listed in the ingredients. If I want something different from a plain croissant specifically because of the seeds, I need to know what I’m buying. This is the top priority for around 42% of consumers.
Serving time and quantity Compare the number of croissants and the product type; for bake-off and frozen croissants, check the storage and preparation instructions. For a Christmas breakfast with several guests, I want to be able to serve enough croissants at the right time. This is the top priority for roughly 33% of consumers.
Label and allergens Read the ingredients, allergen and nutritional information; for a non-prepacked product, ask for the allergen information before buying. If an allergy or specific dietary requirement is a factor, I don’t want to rely on the product name. This check comes first for around 25% of consumers.

Common mistakes when choosing

  • Assuming a plain croissant is a seeded variety

    Albert Heijn lists an AH Meerzaden croissant, while the croissant ranges referenced from Jumbo and Dirk mainly feature other varieties. A plain croissant or sesame roll is not necessarily a suitable substitute for the seeded option you want.

    Check the exact product name and ingredients before choosing an alternative for Christmas breakfast.

  • Assuming ‘multiseed’ tells you about its nutritional value

    Seeds in the name or as a topping do not, in themselves, confirm that a croissant is wholemeal or has a particular fibre or iodine content. The Netherlands Nutrition Centre links the iodine contribution of baker’s salt to bread that has actually been baked with iodised baker’s salt.

    Assess a specific croissant using the ingredients and nutritional information on the packaging, not just the word ‘multiseed’.

  • Checking allergens only after you’ve bought it

    If someone has an allergy, the information for the product you choose is what matters. The Netherlands Food and Consumer Product Safety Authority lists, among other allergens, cereals containing gluten, milk, eggs and sesame as substances that must be disclosed.

    Read the label on a pre-packed croissant. For a non-prepacked croissant, ask for the allergen information before you buy.

  • Forgetting to plan for oven time

    Bake-off and frozen croissants need to be prepared when you want to serve them. If you’re hosting several guests, the time and oven space available will therefore matter.

    Work out how many you need in advance and follow the storage and preparation instructions on your chosen pack.

Brands and shops to explore

Albert Heijn

Albert Heijn lists the AH Meerzaden croissant in its croissant range.

  • The clear product name is helpful if seeds are a must-have.
  • Check the current packaging for the types of seeds, allergen information and nutritional details.

Jumbo

Jumbo lists several types of croissant, including plain, bake-off and frozen varieties.

  • The different product types give you options for planning quantities and serving times.
  • Check separately whether your chosen croissant actually contains seeds.

Dirk

Dirk’s range of rolls and croissants includes, among other options, butter croissants.

  • A plain butter croissant is an option if seeds aren’t essential.
  • A sesame roll is a different product from a seeded croissant, so check the product name.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No. The description ‘multiseed’ does not, in itself, confirm that a croissant is wholemeal. If that distinction matters to you, check the ingredients and nutritional information for the specific product.

Does a seeded croissant always contain iodine from baker’s salt?

No, the presence of seeds doesn’t tell you that. The Netherlands Nutrition Centre describes bread baked with iodised baker’s salt as a source of iodine in the Netherlands; don’t assume that a particular croissant uses the same salt unless the product information confirms it.

How do I check allergens in a pre-packed croissant?

Read the ingredients list and the allergens highlighted on the croissant’s label. The Netherlands Food and Consumer Product Safety Authority lists, among other allergens, cereals containing gluten, eggs, milk and sesame as substances that must be disclosed.

What if the croissant is sold loose in the shop?

Ask for the allergen information for that croissant before you buy it. According to the Netherlands Food and Consumer Product Safety Authority, this information must also be available for non-prepacked foods.