Who is this choice relevant to?

Snack shoppers who want seeds

You’re looking for a seeded croissant for the autumn holidays, for its texture, and want to know which seeds it contains. Albert Heijn lists linseeds and sunflower seeds in its Meerzaden croissant; Lidl describes its version as made with several types of seed.

Shoppers who need to check allergens

You’re choosing croissants for yourself or someone else and want to check which ingredients and allergens are relevant to those eating them before you buy. The word ‘seeded’ in the name doesn’t tell you everything.

Families planning a snack

You want to know whether the croissants can be served straight away or need to be defrosted and baked first. That makes a difference when you’ve already planned your snack time.

What should you look for when choosing?

First decide whether seeds are essential. Then check the ingredients and allergen information, and only then choose between a ready-to-eat croissant and one you bake at home.

What to consider What to check before buying Who it matters to
Seeds and texture Look for specific seeds listed in the product information; Albert Heijn names linseeds and sunflower seeds in its Meerzaden croissant. If I’m choosing it specifically for the seeds, I don’t want to come home with a plain croissant. For around 42% of consumers, having seeds is the top priority.
Ingredients and allergens Read the latest packaging or, if the product is unwrapped, ask for allergen information before buying. When I’m buying croissants for someone with a relevant allergy, I need to be able to check the ingredients beforehand. For around 33% of consumers, this is the first priority.
Preparation and serving time Check whether the croissant is ready to eat or needs to be defrosted and baked; also check how many are in the pack. For a planned snack, I want to know whether I’ll need oven space and time to prepare it. Convenience matters most to around 25% of consumers.

Common mistakes

  • Taking ‘seeded’ as a verdict on the whole croissant

    A mention of seeds tells you what texture or ingredients to expect, but on its own it says nothing about the croissant’s overall nutritional value.

    Also compare the serving size and nutritional information on the latest label, such as salt and saturated fat, if these matter to your choice.

  • Assuming every croissant contains iodised salt

    The type of salt used can vary from product to product. The words ‘croissant’ or ‘seeded’ don’t tell you which type it contains.

    Check the product’s ingredients list if you want to know whether iodised salt or baker’s salt has been used.

  • Checking allergens only after buying

    A seeded croissant can still contain ingredients that are relevant to someone eating it. Albert Heijn lists, among other things, cereals containing gluten and milk in its Meerzaden croissant.

    For a packaged product, read the latest label. If the croissant is unwrapped, ask for allergen information before buying. The Netherlands Food and Consumer Product Safety Authority notes that allergens must be listed on the label of pre-packed products.

  • Planning a bake-at-home croissant as a ready-to-eat snack

    A bake-at-home version may need to be defrosted and baked first. PLUS says its small butter croissant needs 20 minutes to defrost, followed by around 14 minutes in the oven.

    Choose a ready-to-eat croissant if there’s no time to prepare one, or follow the pack instructions for a bake-at-home version.

    Baking at home also takes up oven space when you want to serve your snack.

Brands to consider

Albert Heijn and Lidl each offer a seeded croissant. The other ranges mentioned may be worth considering for plain or bake-at-home croissants if seeds aren’t essential.

Albert Heijn

The AH Meerzaden croissant is a good option if you want to know which seeds are listed before buying.

  • Albert Heijn names linseeds and sunflower seeds and provides information about ingredients, nutritional value and allergens.
  • The product page says it is sold in store; check the latest information and availability in your area.

Lidl

Lidl’s Meerzadencroissant is an in-store option if having several types of seed is your main priority.

  • Lidl describes the croissant as made with several types of seed.
  • Check the packaging or ask in store for the full ingredients and allergen information; the product page says it is sold in store.

Jumbo

Jumbo is worth considering if you’re also looking at plain, plant-based or frozen croissants and seeds aren’t essential.

  • The online croissant category features different types and sizes.
  • Check each product to see whether seeds are actually listed as an ingredient; a different type of croissant isn’t automatically a seeded version.

PLUS

PLUS offers a bake-at-home option with its small butter croissant, for anyone who wants to prepare a warm snack at home.

  • The product information includes preparation instructions and allergen information for this croissant.
  • This isn’t a confirmed seeded croissant, and you’ll need to allow time for defrosting and baking.

Dirk

Dirk is worth considering if a plain butter or bake-at-home croissant would also suit your snack plans.

  • Dirk offers croissants and bake-at-home products in different pack sizes.
  • Check the ingredients if seeds are essential; a plain croissant or another multigrain product doesn’t confirm that it’s a seeded croissant.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

How can I tell if a croissant contains seeds?

Check that the product information confirms it contains seeds. Albert Heijn lists linseeds and sunflower seeds in its Meerzaden croissant; Lidl describes its Meerzadencroissant as made with several types of seed. Don’t rely on the name alone when choosing a plain croissant.

Can I choose a seeded croissant if I have a gluten or milk allergy?

You’ll need to check the specific product before buying. Albert Heijn lists wheat, rye, spelt, barley and milk, among other ingredients, in its Meerzaden croissant. Read the latest label or, if the product is unwrapped, ask for allergen information.

Does a bake-at-home croissant need to be defrosted first?

Follow the instructions for the bake-at-home croissant you choose, as preparation varies by product. PLUS says its small butter croissant needs 20 minutes to defrost at room temperature, followed by around 14 minutes in the oven at approximately 170 °C.

How can I check whether a croissant contains iodised salt?

Check the ingredients list for the type of salt used in that particular croissant, such as a mention of iodised salt or baker’s salt. Don’t assume it contains iodine from the product name or because it’s sold in the Netherlands.