Which option is right for you?

Lunch seekers looking for seeds in a croissant

You want a croissant with seeds, not a different type of seeded bread. Albert Heijn lists linseed and sunflower seeds in its Meerzaden croissant; Lidl describes its Meerzadencroissant as made with several types of seed.

People working from home who look for wholemeal flour and fibre

The shape of a croissant matters less to you than the ingredients and nutritional value. According to PLUS, its PLUS Korenlanders multigrain pistolets contain 34% wholemeal wheat flour and 5.8 g of fibre per 100 g. Albert Heijn lists 3.6 g of fibre per 100 g for its Meerzaden croissant. These are different types of product.

Shoppers who check ingredients carefully

You want to know which allergens a product contains, or whether iodised salt has been used, before you buy. Check the information for the specific product: according to the Voedingscentrum, bakers are not required to use baker’s salt.

What should you look for when choosing?

First decide whether you want a seeded croissant or are open to another type of roll. Then compare the ingredients and nutritional information of the products you’re considering.

What to consider What should you check? Who will find this most important?
Seeds in a croissant Check whether the product itself is described as seeded and which seeds appear in the ingredients list. Albert Heijn lists linseed and sunflower seeds; Lidl describes its Meerzadencroissant as made with several types of seed. I want a seeded croissant for lunch, not a roll that just happens to be on the same shelf. For around 42% of consumers, this is the most important thing they look for when buying.
Wholemeal flour and fibre Check whether wholemeal flour is listed and compare the fibre content per 100 g. If you’re buying bake-at-home rolls, check the cooking instructions too. If the croissant shape isn’t essential to me, I want to be able to choose a roll based on its ingredients and fibre content. This is the top priority for around 33% of consumers.
Ingredients and allergens Read the latest allergen information. Check the ingredients list for iodised salt or baker’s salt if this is relevant to your choice. I need to be able to check which ingredients and allergens are in my lunch, even when two products look similar. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Mistaking an assortment of seeded bread for a seeded croissant

    A supermarket may sell plain croissants and seeded bread without them being the same product. ALDI, for example, lists a butter croissant and a multiseed loaf separately.

    Check the name and ingredients of the individual croissant before choosing a seeded version.

  • Assuming ‘multiseed’ also means ‘wholemeal’

    The presence of seeds alone doesn’t tell you which flour has been used or how much fibre the product contains per 100 g. A multigrain pistolet is also not a croissant.

    Look for an explicit wholemeal claim and compare the nutritional information per 100 g if these details matter to you.

  • Guessing allergens from the appearance of a bread product

    Albert Heijn lists milk and cereals containing gluten among the ingredients of its Meerzaden croissant, as well as possible traces of other allergens. So even a roll that looks as though it’s mostly made from grains and seeds needs its own label checked.

    If you have an allergy, read the latest information on the packaging. Check both the ingredients present and any warnings about possible traces.

  • Assuming iodised salt is always used

    According to the Voedingscentrum, bakers are not required to use baker’s salt. So, seeing it listed for one product doesn’t tell you anything about another croissant or roll.

    For packaged products, check the ingredients list for iodised salt or baker’s salt. For unpackaged products, ask for the ingredient information.

Brands to consider

Albert Heijn

The AH Meerzaden croissant is a separately listed supermarket product for anyone specifically looking for a seeded croissant.

  • Albert Heijn lists a weight of 80 g, linseed, sunflower seeds, nutritional information and allergen information.
  • The product is listed as available in store only. Check the latest product information, as the ingredients may change.

Lidl

Lidl lists a Meerzadencroissant made with several types of seed.

  • It’s a separately named croissant variety with seeds.
  • Item 129611 is listed as available in store only. Check the latest ingredient and nutritional information if these details will affect your choice.

Jumbo

Jumbo is worth considering if you’re also thinking about a plain croissant.

  • The ingredients of Jumbo Croissants 6 stuks are listed separately.
  • The listed ingredients for this product don’t include seeds, so don’t choose it assuming it’s a seeded croissant.

PLUS

PLUS offers Korenlanders multigrain pistolets as a seeded alternative to a croissant.

  • PLUS lists 34% wholemeal wheat flour, sunflower seeds, linseed and 5.8 g of fibre per 100 g, among other details.
  • These are bake-at-home pistolets, not croissants, so you’ll need to bake them before lunch.

ALDI

ALDI lists a butter croissant and, as a separate product, Bakkersgoud rustiek licht meerzadenbrood.

  • These two types of product let you choose between a croissant and bread with a seeded crust.
  • The multiseed bread isn’t a seeded croissant. Check the individual product if you want seeds in a croissant.

Dirk

Dirk lists fresh and bake-at-home butter croissants for anyone considering a croissant without specifically looking for seeds.

  • Fresh and bake-at-home options are listed separately.
  • Check the ingredients of the product you choose if seeds are a must-have for you.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Is a seeded croissant automatically a wholemeal product?

No. ‘Multiseed’ doesn’t confirm that the flour is wholemeal. Check the ingredients and compare the fibre per 100 g: Albert Heijn lists 3.6 g of fibre per 100 g for its Meerzaden croissant, while PLUS lists 34% wholemeal wheat flour and 5.8 g of fibre per 100 g for its Korenlanders multigrain pistolets. These are different types of product.

Do you need to bake a seeded multigrain roll before eating it?

It depends on the product. The PLUS Korenlanders multigrain pistolets are bake-at-home rolls. PLUS recommends baking them for 6–8 minutes in an oven at 220 °C or for 4 minutes in a preheated air fryer at 200 °C. For other rolls, follow the instructions on the packaging.

Does a croissant always contain iodised salt?

No, you can’t assume that every croissant does. According to the Voedingscentrum, bakers are not required to use baker’s salt. For packaged products, check the ingredients list for iodised salt or baker’s salt. For unpackaged products, ask for the ingredient information.