Who is this relevant to?

Seed lovers who enjoy a bit of texture

You’re looking for the bite of seeds in a croissant. Check both the product name and the ingredients: a picture or general croissant category won’t tell you which seeds it contains.

Shoppers checking allergens

You want to know which allergens a croissant contains before you buy it. For a packaged product, check the current label; for an unwrapped croissant, consult the information at the point of sale or ask a member of staff.

Practical breakfast shoppers

You’re choosing between a ready-to-eat, bake-at-home or frozen croissant based on when you plan to eat it and how many you need. Check separately whether the variety you choose contains seeds.

What should you look for when buying?

First decide whether seeds are a must-have for you. Then compare the ingredient information and preparation method of the croissants you’re considering.

What to consider What to check Who it matters to
Seeds Look for a clear description on the product and check which seeds are listed in the ingredients. If you’re after a croissant with an extra bite, make sure the product you choose actually contains seeds. For around 42% of consumers, this seed texture is the main priority.
Ingredients and allergens Read the label or, for an unwrapped croissant, ask for the allergen information at the point of sale. If particular ingredients or allergens matter to you, you’ll want to know what the product contains before buying. This check is the top priority for around 33% of consumers.
Preparation and packaging Check whether the croissant is ready to eat, bake-at-home or frozen, and see how many are in the pack. If you’re planning breakfast for later, a different preparation method may suit you better than a croissant for eating straight away. For around 25% of consumers, this practical choice matters most.

Common mistakes

  • Mistaking a standard croissant for a seeded variety

    A croissant category can include a wide range of products. Albert Heijn, for example, lists an AH multiseed croissant separately; a general category description tells you less about the croissant you’re looking at.

    Look for ‘multiseed’ or ‘with seeds’ in the current product name or on the shelf label, then check the ingredients.

  • Assuming seeds make it easier to choose based on allergens

    You still need to check the full allergen information for a seeded variety. Ingredients vary from product to product.

    For packaged croissants, read the label. For unwrapped croissants, check the information at the point of sale or ask a member of staff before buying.

  • Assuming ‘multiseed’ tells you about iodine

    The description refers to the seed variety, not the type of salt used. The Netherlands Nutrition Centre says that using baker’s salt in bread is not compulsory.

    Check the label for your chosen croissant or ask the seller which ingredients have been used, rather than making assumptions based on the name.

  • Confusing seeded bread with a croissant

    Lidl describes a multigrain baguette with seeds. It may suit you if you’re looking for seeds, but it’s a different product from a croissant.

    Choose this bread alternative only if seeds matter more to you than buying a croissant specifically.

Brands and shops to consider

Albert Heijn

Albert Heijn lists a product called the AH multiseed croissant. The name is useful if you’re specifically looking for a seeded variety.

  • A clear multiseed name is more specific than searching within the general croissant category.
  • Check the current label or ask in store which ingredients and allergens apply to this product.

Jumbo

Jumbo’s croissant range includes butter, plant-based and frozen varieties.

  • You can compare different preparation methods and pack sizes.
  • Being listed in this range doesn’t confirm that a croissant contains seeds; check the individual product.

ALDI

ALDI describes a fresh butter croissant and lists croissants in its bakery section.

  • The butter croissant described is a useful starting point if you’re looking for a standard croissant.
  • If you want a seeded variety, don’t rely on this butter croissant alone; check the product description in store.

Lidl

Lidl describes a multigrain baguette with seeds as an alternative to bread.

  • It offers another option if seeds are what matter most to you.
  • The baguette described is not a croissant, so don’t treat it as a seeded croissant variety.

Dirk

Dirk has a category for bread rolls and croissants that you can use as a starting point when choosing where to shop.

  • The category makes it easier to find croissants in the bakery range.
  • Check the name and ingredients of each croissant if seeds are a must-have.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal or high in fibre?

No. The name ‘multiseed’ says nothing by itself about the flour used or the fibre content. If these qualities are important to your choice, check the ingredients list and nutritional information for the specific product.

Where can I find allergen information for an unwrapped croissant?

Check the information at the point of sale or ask before buying the croissant. The Netherlands Food and Consumer Product Safety Authority says that sellers of unpackaged food must inform consumers about any allergens present. If gluten-containing cereals or nuts are relevant to you, ask which specific type is used.

Does ‘multiseed’ mean a croissant is made with baker’s salt?

No, you can’t tell which type of salt has been used from the name. The Netherlands Nutrition Centre says that baker’s salt is not compulsory in bread; check the croissant’s ingredient information or ask the seller.

Which croissant should I choose if I want to serve it later?

Compare ready-to-eat, bake-at-home and frozen croissants based on when you plan to eat them. Jumbo lists different options in its croissant range. Always follow the storage and preparation instructions for the product you choose, and check separately whether it contains seeds.