Who might find this choice relevant?

Tea drinkers looking for a seeded crunch

If you want something crunchy to enjoy with tea, it matters whether you’ll eat the crispbread on its own or use it as a base for toppings. Albert Heijn and Jumbo stock varieties containing ingredients such as sunflower seeds, pumpkin seeds and sesame.

Shoppers comparing wholegrain and fibre

If you specifically want a wholegrain cereal product, look beyond the seeds on the front of the pack. The Netherlands Nutrition Centre explains the wholegrain designation and recommends comparing products’ nutritional values per 100 g.

Shoppers for whom allergens are a deciding factor

If you have a relevant food allergy, the current ingredient and allergen information is what matters most. The Netherlands Nutrition Centre lists sesame and cereals containing gluten as allergens, so check the label of the variety you want to buy.

What should you look for when choosing?

First decide which feature matters most to you in seeded crispbread for enjoying with tea. Then compare the packaging for the details that are important to your choice.

What to consider What to look for Who it matters to
Seeded crunch Check which seeds are listed in the ingredients and whether a percentage is given. Choose the type partly according to whether you’ll eat it with or without toppings. I mainly want something crunchy to enjoy with tea that I can also eat on its own. For around 21% of consumers, the seeded crunch comes first.
Wholegrain and nutritional value Look for the wholegrain designation and compare fibre and salt per 100 g, not just per serving. The Netherlands Nutrition Centre recommends comparing on this basis. If wholegrain matters more to me than the type of seeds, I want to be able to confirm this on the packaging; around 29% of consumers put this nutritional consideration first.
Allergens and ingredients Read the current allergen information, the full ingredients list and any precautionary warning about possible traces. I can only choose once I know whether the ingredients are suitable for my allergy. For around 36% of consumers, this check is the first requirement.
Range and packaging Compare the seed varieties available and the pack size; check the label again if you switch products. If I want to choose between seed varieties while shopping, it needs to be easy to find a suitable pack. For around 14% of consumers, this makes the difference.

Common mistakes

  • Assuming seeds mean it’s wholegrain

    Crispbread can contain seeds without being made entirely from wholemeal flour. According to the Netherlands Nutrition Centre, crackers and crispbread can be labelled wholegrain when they are made from 100% wholemeal flour.

    If wholegrain is your priority, look for the designation on the packaging. Then compare the nutritional information per 100 g for fibre and salt.

  • Relying only on the seed named in the product name

    The name doesn’t necessarily mention every ingredient that matters to your choice. For example, Albert Heijn’s AH Knäckebröd sunflower seed variety also lists sesame seeds and cereals containing gluten.

    If you have a relevant allergy, always read the current label, including the allergen information and any precautionary warning about possible traces.

  • Comparing nutritional values per serving

    Serving sizes can vary between products. The Netherlands Nutrition Centre therefore recommends comparing products on the same basis: per 100 g.

    Use the values per 100 g when comparing fibre, sugars, fats or salt in similar varieties, for example.

Brands to compare

These brands offer options for comparing seed varieties and labels. The features below apply to the products named, not to every product from each brand.

Albert Heijn

Albert Heijn stocks crispbread varieties containing ingredients such as sunflower seeds, pumpkin seeds and sesame.

  • For AH Knäckebröd sunflower seed, Albert Heijn lists 6% sunflower seeds and 2% brown linseed. This lets you check exactly how much of these seeds the variety contains.
  • This variety isn’t labelled wholegrain and lists ingredients including wheat flour and sesame. Check the current packaging before choosing it.

Jumbo

Jumbo’s range includes crispbread varieties with sunflower seeds and pumpkin seeds.

  • The separately named varieties let you choose between these two types of seed.
  • Check the ingredients, allergens and nutritional information on the label for your chosen variety; the seed named in the product title doesn’t tell the whole story.

Wasa

Albert Heijn’s range includes Wasa seed varieties as well as standard wholegrain varieties.

  • You can compare a variety with seeds against one that focuses on wholegrain, without assuming these two features are the same.
  • Wasa also describes international products, including Wasa 100. When buying, check the name and label of the specific variety you’ve chosen.

Leksands

Albert Heijn lists Leksands Seeds & Sea Salt alongside other crispbread varieties from the brand.

  • The seed variety is a specific option to consider alongside more traditional types of crispbread.
  • For this specific product, check the ingredients, allergens and nutritional value on the packaging; the name doesn’t provide this information.

Ryvita

Ryvita offers products including Multigrain Crispbread with toasted seeds and grains.

  • The manufacturer lists 18% toasted seeds and grains for Multigrain Crispbread, so you can assess the ingredients in this particular variety.
  • The manufacturer’s product details don’t confirm that the same variety, with the same label, is available in a Dutch retailer’s range.

Products for a crunchy tea break

These Joybuy products feature sesame or other seeds. The selection also includes products described as rusks alongside crispbread, so check whether the format is what you’re looking for.

g'woon Crispbread Sesame, 5 pieces

g'woon Crispbread Sesame, 5 pieces

A sesame variety to consider if you’re looking for seeded crispbread to enjoy with tea. Check the current packaging for ingredients and allergens if wheat or sesame is relevant to you; if you want wholegrain, don’t rely on the seeds alone.

View at Joybuy
TastyBasics Multiseed Rusks, 184 g

TastyBasics Multiseed Rusks, 184 g

A multiseed product to consider if you want something crunchy with your tea. The name describes it as rusks, so check whether that format is what you’re looking for in crispbread. Also check the current allergen information if cereals containing gluten, egg or sesame are relevant to you.

View at Joybuy
TastyBasics Rusks Sunflower Seed, 8 pieces

TastyBasics Rusks Sunflower Seed, 8 pieces

A sunflower seed variety for anyone looking for a seeded product to enjoy with tea. As the name describes it as rusks, the format is worth considering if you specifically want crispbread. If you have relevant allergies, check the current information for ingredients including cereals, egg and sesame.

View at Joybuy
Wasa Thin Crisp Sesame, 190 g

Wasa Thin Crisp Sesame, 190 g

A thin sesame variety to enjoy with or without toppings alongside tea. Thin Crisp is also described as a cracker, so check whether the format suits your preference. If salt matters to your choice, compare the label per 100 g and check the allergen information for sesame or cereals containing gluten.

View at Joybuy

Frequently asked questions

Is seeded crispbread always wholegrain?

No. Seeds and wholegrain are separate features. According to the Netherlands Nutrition Centre, crispbread can be called wholegrain when it is made from 100% wholemeal flour. So if that’s what you’re looking for, check for the designation and compare the nutritional information per 100 g.

Which allergens should I look out for in seeded crispbread?

At the very least, look out for sesame and cereals containing gluten if they’re relevant to you. The Netherlands Nutrition Centre lists both as allergens; for example, AH Knäckebröd sunflower seed lists sesame seeds and several cereals containing gluten. Always check the current packaging for your chosen product, including any precautionary warning about possible traces.

How can I keep crispbread crunchy after opening?

Once opened, store it somewhere dry in a well-sealed container. For AH Knäckebröd sunflower seed, Albert Heijn recommends a sealed tin or another airtight container, stored in a cool, dark and dry place.

Does Dutch crispbread always contain iodised baker’s salt?

No, that isn’t a general rule for all crispbread. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread, bread substitutes and other bakery products through baker’s salt. If the type of salt used matters to your choice, check the ingredients of the specific product.