Quick top-up shoppers looking for seed texture
You want to pick up seeded crispbread for a snack or lunch, without looking for a particular nutritional profile. Albert Heijn stocks several seeded varieties alongside other types of crispbread.
Who is this choice right for?
Shoppers keeping an eye on wholegrains and fibre
You want to know whether a product is genuinely wholemeal and compare its fibre and salt content. According to the Netherlands Nutrition Centre, a claim such as ‘with seeds’ doesn’t in itself mean that the product is made exclusively with wholemeal flour.
Shoppers with a specific dietary goal
You might be comparing protein or carbohydrates, while also taking fat, salt and allergens into account. The figures for a protein-focused variety don’t automatically apply to another variety from the same brand.
What should you look for when choosing?
First, decide which feature matters most to you. Then read the label for that variety: seed type, wholemeal status and nutritional values each answer a different question.
| What to consider | What to check | Who it matters most to |
|---|---|---|
| Wholegrains, fibre and salt | Look for the explicit ‘wholemeal’ label. Compare fibre and salt per 100 g and, if the information is available, per serving. | If I want to choose a wholemeal product, visible seeds aren’t enough for me. For around 36% of consumers, checking wholegrains, fibre or salt is the top priority. |
| Seed texture and flavour | Check which seeds are listed in the ingredients and what proportion is stated; also check the allergens. | For a quick snack, I’m mainly looking for the texture of sesame or other seeds, for example. For around 29% of consumers, the choice of seeds is the deciding factor. |
| Protein or carbohydrates | Compare protein and carbohydrates on the same basis, alongside fat, fibre, salt and allergens. | When I’m looking for a particular protein or carbohydrate profile, I don’t want to rely on the product name alone. This is the main priority for around 21% of consumers. |
| Pack size and storage | Compare the pack size and best-before date; check how to store the pack after opening. | For a small top-up shop, I want a pack that suits how quickly I’ll use it. That’s why around 14% of consumers put pack size and storage first. |
Common mistakes
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Assuming ‘with seeds’ means wholemeal
A product containing sesame may be made with wheat flour. According to the Netherlands Nutrition Centre, crackers can only be labelled ‘wholemeal’ if they are made exclusively with wholemeal flour.
If wholemeal matters to you, look for that label, then compare the fibre and salt content of the products you’re considering.
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Choosing based only on protein or a carbohydrate claim
A specific nutritional profile doesn’t tell the whole story. Albert Heijn’s listing for TastyBasics Poppy Seed and Sesame mentions 23 g of fat and 0.77 g of salt per 100 g, as well as its carbohydrate claim.
Compare the nutritional information per 100 g and check the ingredients and allergens for the specific variety.
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Checking for allergens only after buying
Seeded varieties may contain sesame or cereals containing gluten, among other allergens. Which allergens are relevant varies from product to product.
Check the current allergen information on the pack every time you buy, even if you recognise the product name.
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Choosing a large pack without a storage plan
If you don’t use your crispbread quickly, the storage advice for after opening matters if you want to keep it crunchy. Albert Heijn recommends storing its sesame crispbread in a sealed tin after opening.
Choose a pack size that suits how you use it and follow the instructions on the packaging.
Brands to consider
Wasa
Albert Heijn stocks several Wasa crispbread varieties, including wholemeal, sesame and protein-focused options.
- Jumbo’s product information lists linseeds and poppy seeds in Wasa Protein Wheat, with 20 g of protein and 9.5 g of fibre per 100 g.
- This variety contains wheat and gluten, and has 1.0 g of salt per 100 g. These values don’t apply to other Wasa varieties.
Albert Heijn
Its own range includes crispbread with sesame, sunflower seeds and pumpkin seeds, among other options.
- Albert Heijn states that AH Sesame Crispbread contains 10% sesame seeds, provides 4.6 g of fibre per 100 g and comes in a 375 g pack.
- This sesame variety is made with wheat flour. Also check the information about sesame and cereals containing gluten.
Leksands
Albert Heijn lists Leksands Seeds & Sea Salt in a 200 g pack.
- The product name makes it easy to spot the seeded variety when you’re searching the range.
- Read the label before comparing this variety with another product for ingredients, allergens, fibre or salt.
TastyBasics
TastyBasics has a Poppy Seed and Sesame variety, presented as having a lower-carbohydrate profile than regular crispbread.
- According to Albert Heijn’s product listing, this variety claims to have 50% fewer carbohydrates than regular crispbread; the stated values are 13 g of fibre and 23 g of protein per 100 g.
- The same listing states 23 g of fat and 0.77 g of salt per 100 g. Check the information about cereals containing gluten, soya and sesame.
Bolletje
Albert Heijn’s Bolletje range includes sesame crispbread, wholemeal varieties and a protein option.
- The different product lines give you options to search by seed type or nutritional profile.
- Compare the ingredients and nutritional information for each variety separately; a claim for one product line doesn’t apply to another.
Products for a top-up shop
This Joybuy selection includes seeded crispbread and some other seeded crackers. Check the product type if you’re specifically looking for traditional crispbread; then use the label to compare seed texture, ingredients and pack size.
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Wasa Thin Crisp Sesame, 190 g
An option if you’re looking for sesame crispbread for your top-up shop.
190 g pack. Check the nutritional information and allergens on the current label.
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TastyBasics Multiseed Rusks, 184 g
An option if you’re looking for a product with several types of seeds; check the product format if you specifically mean crispbread.
184 g pack. Check the label for seed types, allergens and the type of grain used.
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Wasa Breakfast Biscuits Sesame, 250 g
A sesame variety to consider if you’re looking for a pack to enjoy over several meals.
250 g pack. If you want a wholemeal product, don’t rely on the seeds alone: check the label and ingredients on the pack.
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TastyBasics Crackers Sunflower Seeds, 8 pieces
An option if you’re looking for crackers with sunflower seeds rather than crispbread specifically.
Pack of eight. Compare the product format and read the ingredients and allergens on the label.
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Bolletje Sesame Bagel Crackers, 225 g
A sesame cracker to consider if you like the bagel-cracker shape; it isn’t usually described as crispbread.
225 g pack. If wholemeal matters to you, check the ingredients and read the current allergen information.
Frequently asked questions
Is seeded crispbread automatically wholemeal?
No, seeds alone don’t tell you whether a product is wholemeal. According to the Netherlands Nutrition Centre, a cracker can only be called ‘wholemeal’ when all the flour used is wholemeal; check the product description and ingredients.
Which allergens should I check in seeded crispbread?
Check the allergens for the specific variety on the current packaging. The products mentioned may contain sesame, wheat or other cereals containing gluten, among other allergens; don’t assume they have the same ingredients as another product from the same brand.
How should I store crispbread after opening?
Follow the storage instructions on the pack and seal the product as directed. For AH Sesame Crispbread, Albert Heijn recommends storing it in a sealed tin after opening to keep it crunchy.
Does all crispbread in the Netherlands contain iodine?
No, that isn’t guaranteed by the rules for bakers’ salt. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may only be present in bread, bread substitutes and other bakery products through bakers’ salt, at a maximum of 65 mg of iodine per kg of salt. This doesn’t mean that all crispbread contains bakers’ salt; check the ingredients list if this matters to your choice.