Who is this choice important for?

If you’re making small nibbles

You’re looking for a crunchy base for your toppings. A thin cracker can work well with lighter toppings; if you want the cracker’s texture to stand out more, consider a sturdier option.

If you compare labels

You want to know whether the crispbread is wholegrain, and compare fibre and salt per 100 g rather than judging it by the seeds on the packaging alone.

If you need to consider allergies

You’re serving someone with a relevant allergy, so you check the ingredients, declared allergens and any ‘may contain’ warnings on the pack you’re using.

What should you look for when choosing?

First, think about what you need the cracker to do: provide a thin base for small nibbles, or add more texture of its own. Then compare the labels of the products that fit the bill.

What to considerWhat to check when buyingWho it matters to
Texture and toppings Check whether the product is described as thin or robust, and choose one that suits your toppings. If I’m putting together small nibbles, I want the cracker to suit the part the toppings play; around 36% of consumers prioritise texture and bite.
Wholegrain, fibre and salt Check the wholegrain claim and compare fibre and salt per 100 g on the label. If you see seeds on the packaging, you may also want to know what else is in the cracker. For around 36% of consumers, the ingredients are the top priority.
Allergens Read the ingredients, declared allergens and any ‘may contain’ warnings on the current pack. If I’m serving someone with an allergy, I don’t want to rely on the product name; around 28% of consumers prioritise allergen information.

Common mistakes

  • Assuming ‘with seeds’ means wholegrain

    Seeds don’t tell you whether a cracker is made entirely from wholemeal flour. According to the Netherlands Nutrition Centre, a cracker can only be called ‘wholegrain’ if all the flour used is wholemeal.

    Look for the wholegrain claim on the pack, then compare the nutritional information per 100 g, including fibre and salt.

  • Trying to work out allergens from the product name

    Seeded crispbread may contain cereals containing gluten; sesame and warnings about possible traces vary by product. A name that includes ‘seeds’ doesn’t give you the full picture.

    For every cracker you serve, check the ingredients and allergen information on the current pack.

  • Looking only at the salt in the cracker

    Jumbo lists Wasa Crunchy Twist as containing 1.2 g of salt per 100 g; Albert Heijn also lists Leksands Zaden & zeezout as containing 1.2 g per 100 g. Toppings also contribute to the salt in a nibble.

    Compare crackers per 100 g, and bear salty toppings such as cheese or smoked fish in mind when making your choice.

Brands to consider

Wasa

Wasa describes Crunchy Twist Poppy Seeds & Sea Salt as a thin crispbread made with wholegrain rye, linseed and poppy seeds.

  • A specific option to consider if you’re looking for a thin seeded base.
  • Wasa and Jumbo’s product information differs slightly on the amount of rye flour; check the ingredients and allergens on the current pack.

Leksands

Zaden & zeezout is a wholegrain crispbread for anyone who wants the cracker’s texture to stand out more on a drinks platter.

  • Albert Heijn describes this variety as 100% wholegrain, with brown linseed, millet seed and toasted rapeseed.
  • The product information lists rye and possible traces of soya and mustard; if you have allergies, check the pack you’re serving.

Goud Gebakken

ALDI describes its own-brand Robuust crispbread as wholegrain crispbread with seeds and lists two varieties.

  • An option to consider if you’d like a sturdier cracker on your drinks platter.
  • Check the pack you choose for the seeds and allergens it contains, as well as its nutritional values.

AH

Albert Heijn includes AH Knäckebröd sesam in its crispbread range.

  • The sesame variety is worth comparing with other types of crispbread as you make your choice.
  • For a proper comparison, read the ingredients, allergens and nutritional information for the specific pack.

A Joybuy product for light nibbles

This sesame cracker is a good fit if you’re looking for a thin base for small nibbles. Check the label separately to see whether it also meets your requirements for wholegrain ingredients and allergens.

Wasa Thin Crisp Sesame, 190 g pack

Wasa Thin Crisp Sesame, 190 g

For small nibbles when you’re looking for a thin sesame cracker as the base.

Pack size: 190 g. Check the wholegrain claim and allergen information on the pack before serving it to guests with specific requirements.

View at Joybuy

Frequently asked questions

Is seeded crispbread automatically wholegrain?

No. Seeds are ingredients, but they don’t in themselves tell you whether a product is wholegrain. Check the wholegrain claim and compare the nutritional information per 100 g for fibre and salt.

Which allergens should I check in seeded crispbread?

At the very least, check which cereals containing gluten and which seeds are in the specific product, and read the other allergen information and any ‘may contain’ warnings too. For example, Wasa Crunchy Twist and Leksands Zaden & zeezout contain rye; always check the current label on the pack you’re serving.

Can I tell from the product name whether crispbread contains iodine?

No. The wording ‘with seeds’ doesn’t tell you what type of salt has been used. If iodine is relevant to your choice, check the ingredients or product specifications for that particular crispbread.

How can I keep crispbread crunchy until drinks time?

Store it somewhere dry and seal the pack tightly after opening. Follow the storage instructions on the pack you’re using.