Who is this choice relevant to?

Caterers managing allergens

When serving unpackaged crispbread at a buffet or filling station, it should be clear which allergens each variety contains. The Netherlands Food and Consumer Product Safety Authority points out that consumers must be given allergen information for unpackaged foods.

Meeting lunch organisers

If you want to take wholegrain crispbread or fibre into account, compare nutritional values per 100 g and consider what else will be served at lunch.

Self-service buffet planners

Offering a distinctive seeded variety alongside a simpler alternative gives guests more choice. Keeping crispbread dry and only opening it shortly before serving are practical considerations.

What should you look for when choosing?

First, decide what allergen information you need for the buffet. Then compare the seeds, nutritional values and packaging of the products you plan to serve.

What to considerWhat to checkWho is it important for?
Allergen information Check the current allergen information for each variety and take account of the toppings and any shared serving utensils. The Netherlands Food and Consumer Product Safety Authority states that suppliers must provide information about allergens present in unpackaged foods. When I serve unpackaged crispbread, I want to be able to tell guests clearly what it contains before they eat. For around 33% of consumers, allergen information is the top priority.
Type of seed and texture Compare the seeds listed and, if needed, include a simpler alternative. According to Jumbo's product information, Leksands Seeds & Sea Salt contains linseed, millet seed and rapeseed; Albert Heijn lists 10% sesame seeds for AH Organic Sesame Crispbread. At a self-service buffet, I want to offer a distinctive seeded crispbread without limiting every guest to one flavour. Around 27% of consumers give this buffet choice the highest priority.
Fibre or protein Compare the nutritional information per 100 g. Albert Heijn lists 16 g of fibre per 100 g for Leksands Seeds & Sea Salt; Jumbo lists 20 g of protein per 100 g for Wasa Protein Wheat. Check the allergens in your chosen variety too. When a meeting lunch calls for a specific nutritional value, I want to be able to compare fibre and protein directly. For around 20% of consumers, this is the main factor in their choice.
Packaging and serving Check the pack size, best-before date and storage instructions. Match the quantity you need to the number of guests and the way you plan to serve it. I want to be able to store the crispbread and put suitable quantities out on the buffet. For around 20% of consumers, practical considerations are the most important factor.

Common purchasing mistakes

  • Assuming seeded means low in allergens

    A seeded variety may itself contain an allergen, as well as other allergens. According to Albert Heijn's product information, AH Organic Sesame Crispbread contains sesame, rye and wheat, among other ingredients.

    List the allergens for the exact product on the buffet menu and keep different varieties and their serving utensils separate.

  • Choosing a protein variety as the standard for all guests

    According to Jumbo, Wasa Protein Wheat contains 20 g of protein per 100 g, but it also contains wheat and wheat gluten. So, a high-protein option is not suitable for every guest.

    Check the allergens separately, then decide whether this variety is right for your buffet.

  • Treating a retail pack as a catering pack

    The weight shown on a product page does not tell you how many packs you will need for the planned serving occasion.

    Confirm the number of pieces or portions per pack, the best-before date and the delivery arrangements before working out how much you need.

  • Assuming all crispbread contains iodised salt

    A product listing salt or sea salt does not tell you whether iodised baker's salt has been used. Brood.net states that the use of iodised baker's salt is not compulsory.

    Only make a product-specific claim about iodine if it has been confirmed by the manufacturer or supplier.

Relevant brands and suppliers to compare

Leksands

According to Jumbo's product information, the Seeds & Sea Salt variety combines wholegrain rye flour with linseed, millet seed and rapeseed.

  • Albert Heijn lists 16 g of fibre per 100 g for this variety.
  • The variety contains rye. Check the current allergen and cross-contact information before adding it to a buffet.

Wasabröd (Wasa)

According to Jumbo's product information, Protein Wheat is a crispbread variety with linseed and poppy seeds.

  • Jumbo lists 20 g of protein per 100 g for Protein Wheat.
  • This variety contains wheat and wheat gluten. Check the allergens before choosing it for a buffet with a mix of guests.

Albert Heijn

According to Albert Heijn, AH Organic Sesame Crispbread is an organic variety containing 10% sesame seeds.

  • The stated sesame content makes the type of seed clear in advance.
  • Sesame is an allergen. Before serving, also check the current packaging for other allergens.

Jumbo

Jumbo's online category features several types of crispbread, including a sunflower seed variety.

  • The category offers product types to compare by seeds and size.
  • Always use the information for the individual product when checking ingredients, allergens and nutritional values.

Products for the buffet

This selection includes crispbread and seeded rusks for a conference buffet. For each pack, check that the size, ingredients and allergens are suitable for the way you plan to serve it.

TastyBasics Rusks Sunflower Seed, 8 pieces

TastyBasics Rusks Sunflower Seed, 8 pieces

Seeded rusks with sunflower seeds for anyone looking to offer a separate seeded option.

The pack contains 8 pieces. Check the current allergen information before serving the product unpackaged.

View at Joybuy
Wasa Thin Crisp Sesame, 190 g

Wasa Thin Crisp Sesame, 190 g

A sesame option for a buffet where each type of seed is labelled separately.

190 g pack. Check the allergens on the current packaging and clearly label sesame when serving unpackaged.

View at Joybuy
Bolletje Whole Grain Crispbread, 265 g

Bolletje Whole Grain Crispbread, 265 g

A wholegrain crispbread option to consider if you want to take the type of grain into account as well as the seeds.

265 g pack. Check the ingredients and allergens before listing this as a seeded option on the buffet menu.

View at Joybuy
TastyBasics Multiseed Rusks, 184 g

TastyBasics Multiseed Rusks, 184 g

Seeded rusks for a buffet where you want to offer a variety with several types of seed.

184 g pack. Check the current ingredients, allergens and number of pieces when planning the buffet.

View at Joybuy

Frequently asked questions

Do I need to list allergens for unpackaged crispbread at a conference buffet?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, suppliers of unpackaged foods must inform consumers about the allergens present. Make sure guests can get information about each product before eating it, for example from a buffet menu.

Is seeded crispbread automatically gluten-free?

No. The presence of seeds tells you nothing about whether the product contains gluten-containing grains. According to the product information, Leksands Seeds & Sea Salt contains rye and Wasa Protein Wheat contains wheat. If you need a gluten-free option, check the label on the exact product.

Should I focus mainly on fibre or protein for a meeting lunch?

Compare the nutritional value that matters for your catering plan, always per 100 g and alongside the allergen information. Albert Heijn lists 16 g of fibre per 100 g for Leksands Seeds & Sea Salt; Jumbo lists 20 g of protein per 100 g for Wasa Protein Wheat, which contains wheat and wheat gluten.

Does all crispbread contain iodised baker's salt?

No, you cannot tell from the product category alone. Brood.net states that using iodised baker's salt is not compulsory. If iodine is relevant to your choice, ask the manufacturer or supplier for product-specific information.