Who is this crispbread suitable for?

Breakfast eaters looking for wholegrains and fibre

You’re looking for a grain-based option for a quick breakfast, so you compare the wholegrain claim and fibre content per 100 g. Check the salt content too: one figure doesn’t tell you anything about the other.

Fans of sesame and a crisp texture

You choose crispbread mainly for its seeds, flavour and texture. The ingredients list shows which seeds it contains and the percentage stated by the manufacturer.

Shoppers who need to check allergens

If gluten or sesame is something you need to avoid, read the ingredients and any ‘may contain’ statements. Gluten-free sesame crispbread is not sesame-free.

What should you look for when choosing?

First, check for any ingredients you need to avoid. Then compare the grain base, seeds, fibre and salt on the labels of the options that meet your requirements.

What to look for What to check when buying Who is this important for?
Wholegrains and fibre Check the wholegrain claim and compare fibre per 100 g; also check the salt content. If I choose crispbread as the grain-based part of my breakfast, I mainly want to know whether it’s wholegrain and how much fibre it contains. This is the top priority for around 36% of consumers with this kind of buying question.
Seeds and texture Check which seeds are listed in the ingredients and what percentage is stated. On a busy morning, I’m mainly looking for the flavour of sesame or other seeds, and a texture I enjoy with my toppings. Around 29% of consumers put this first.
Comparing salt Compare salt and fibre per 100 g rather than looking only at the figures per serving. When choosing my regular breakfast, I mainly want to see how the salt content compares with other options. This is the most important comparison for an estimated 21% of consumers.
Allergens Read the full ingredients list, allergen information and any ‘may contain’ warnings. If I need to avoid gluten or a particular allergen, suitability comes before flavour or texture. For around 14% of consumers, checking this is the first requirement.

Common mistakes when choosing

  • Assuming ‘with seeds’ means ‘wholegrain’

    Seeds and the grain base are two different things. According to Jumbo’s product information, Bolletje Luchtig Knäckebröd Sesam contains wheat flour, while Bolletje Volkoren Knäckebröd Vezelrijk is described as 100% wholegrain.

    Check the wholegrain claim separately from the seeds, then compare fibre per 100 g.

  • Comparing nutrition figures per serving only

    Serving sizes can vary between packs. The Voedingscentrum recommends using nutrition information per 100 g when comparing products.

    For similar options, compare both the fibre and salt figures per 100 g, then consider how much you eat.

  • Assuming gluten-free means free from other allergens

    Albert Heijn’s product information lists sesame in Wasa Sesame & Sea Salt gluten-free and also names milk, mustard and soya under ‘may contain’.

    If you have an allergy, check the current label of the option you want to buy; a gluten-free claim doesn’t replace this check.

  • Assuming all crispbread contains iodine

    A sea salt statement or the crispbread category doesn’t tell you whether iodised baker’s salt has been used in a particular product.

    If this matters to your choice, check the product information or ask the manufacturer which salt was used.

Brands and product ranges to consider

Wasa

Wasa offers a wheat option with seeds and a gluten-free sesame option to compare; their ingredients are not interchangeable.

  • According to Jumbo’s product information, Protein Wheat contains wheat, wheat gluten, linseed and poppy seeds.
  • According to Albert Heijn’s product information, Sesame & Sea Salt gluten-free contains 9% sesame seeds and may contain milk, mustard and soya.

Bolletje

The Bolletje options reviewed offer a choice between light sesame crispbread and a 100% wholegrain option.

  • Jumbo lists 12% sesame seeds and 7,8 g fibre per 100 g for Luchtig Knäckebröd Sesam; for Volkoren Knäckebröd Vezelrijk, Jumbo lists 14 g fibre per 100 g.
  • According to Jumbo, the wholegrain option contains wheat, rye, barley and sesame. So check the allergens and salt content for this option too.

Leksands

Zaden & zeezout is worth considering if you’re looking for wholegrain rye and a variety of seeds.

  • Albert Heijn lists wholegrain rye flour, brown linseed, millet seeds and roasted rapeseed in this option.
  • This option contains rye; if you have an allergy, check the rest of the information on the current label too.

Seeded crispbread at Joybuy

These two options suit different breakfast preferences: wholegrain crispbread from Bolletje and a thin sesame option from Wasa. Before buying, compare the nutrition information and ingredients on the pack you choose.

Bolletje wholegrain crispbread, 265 g pack

Bolletje wholegrain crispbread 265 g

An option to consider if you’re looking for a wholegrain base for breakfast.

Compare the fibre and salt figures per 100 g on the current label. If you have an allergy, also check the ingredients and any warnings for sesame, cereals containing gluten and lupin.

View at Joybuy
Wasa Thin Crisp Sesame, 190 g pack

Wasa Thin Crisp Sesame 190 g

An option if you’re looking for thin sesame crispbread for breakfast and prioritise texture over choosing a wholegrain option.

For comparison, check the fibre and salt per 100 g on the current label. If you have an allergy, check the ingredients and any warnings for cereals containing gluten, sesame and milk.

View at Joybuy

Frequently asked questions

Is seeded crispbread automatically wholegrain?

No, seeds don’t tell you which grain base has been used. Check the wholegrain claim and ingredients separately; the Voedingscentrum also distinguishes between wholemeal flour and products made with refined flour.

Can gluten-free sesame crispbread contain other allergens?

Yes. Albert Heijn lists sesame and warnings for milk, mustard and soya for Wasa Sesame & Sea Salt gluten-free. If you have an allergy, always read the information on the pack you’re buying.

How do I compare fibre and salt between two packs?

Use the figures per 100 g for both products, so different serving sizes don’t skew the comparison. The Voedingscentrum recommends this basis for comparing nutrition information on labels.

Does ‘sea salt’ mean crispbread contains iodine?

No, you can’t tell the iodine content of a particular crispbread from the words ‘sea salt’. If this matters to your buying decision, check the product information or ask the manufacturer which salt was used.

How can I keep opened crispbread crisp?

Store it somewhere dry and reseal the pack tightly after opening, or use an airtight tin. Follow any storage advice on the pack for your chosen option.