Who is this choice relevant to?

Hosts who want to hand out individual portions

You’re looking for something guests can help themselves to, without having to cut up breakfast cake during the get-together. Peijnenburg describes its Tussendoor+ bars as individually wrapped.

Fans of a heartier bite

You’re specifically looking for the texture of grains and seeds alongside the soft cake. According to Peijnenburg, these ingredients give its Tussendoor+ bars a satisfying bite.

Hosts who want to compare labels

You want to check ingredients, allergens and nutritional values before the get-together, perhaps because your guests have different dietary requirements. The Netherlands Nutrition Centre advises comparing labels, while the Netherlands Food and Consumer Product Safety Authority stresses the importance of clear ingredient and allergen information.

What should you look for when choosing?

First decide whether you want to offer individual portions or slices on a platter. Then check which grains and seeds are in your chosen breakfast cake.

What to consider What to check before buying Who it matters to
Serving and portions Check whether the bars are individually wrapped and how many portions the pack contains. If I want to hand them out quickly to several guests, I don’t want to have to cut them up on the spot. For around 36% of consumers, ease of serving is the top priority.
Texture from grains and seeds Check both the product name and the ingredients list to see which grains or seeds are mentioned. For drinks, I’m specifically looking for a different bite from soft breakfast cake. Around 29% of consumers give this texture the highest priority.
Nutritional information Compare similar products per 100 g for sugars, salt, saturated fat and fibre; check the portion size too. When I’m choosing between varieties, I want to look beyond a claim on the front of the pack. Comparing nutritional values comes first for around 21% of consumers.
Allergens Check the allergen information before buying. For unwrapped breakfast cake, ask for the allergen information. If a guest has an allergy, I need to know what ingredients are in the cake before offering it to them. For around 14% of consumers, this check is their main concern.

Common mistakes

  • Assuming all breakfast cake contains seeds

    A product being classed as breakfast cake doesn’t tell you which ingredients it contains. So you can’t tell whether it has the texture you’re looking for either.

    Look specifically for grains or seeds, then check the ingredients list for your chosen variety.

  • Relying on a nutrition claim to assess the whole product

    A claim on the front of the pack doesn’t give you the full picture at a glance: it won’t show the amounts of sugars, salt, saturated fat and fibre, or the portion size.

    Compare similar breakfast cakes using the full nutritional table per 100 g.

  • Checking for allergens only once you’re at the table

    For guests with allergies, the ingredients may determine whether you can serve the breakfast cake. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must be available to consumers before purchase.

    Check the information in advance and keep the packaging handy during the get-together for guests who want to look at the ingredients.

  • Assuming all breakfast cake contains iodine from baker’s salt

    The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt for bread and other bakery products. This definition doesn’t tell you whether a particular breakfast cake contains baker’s salt or how much iodine it contains.

    Don’t infer the ingredients of breakfast cake from the definition of baker’s salt; check the information for the specific product.

Brands and retailers to explore

Peijnenburg

Peijnenburg describes its Tussendoor+ bars as individually wrapped and made with grains and seeds.

  • According to Peijnenburg, the grains and seeds give these bars a satisfying bite.
  • Check the packaging of your chosen variety for the latest ingredient, allergen and nutritional information.

Albert Heijn

Albert Heijn lists Peijnenburg Tussendoor+ grains, seeds & fruit in its online breakfast cake bar category.

  • The category makes it easier to search specifically for a bar with grains and seeds.
  • Albert Heijn notes that product information can change, so check the packaging too.

Jumbo

Jumbo lists sliced and unsliced breakfast cake as product options.

  • This distinction helps you choose between slices for a platter and a cake you can cut yourself.
  • Check the ingredients list for each product to see whether it contains the grains or seeds you want.

PLUS

PLUS has separate online categories for breakfast cake and breakfast cake bars.

  • You can search specifically for the product format you want.
  • Check whether the individual product actually contains grains or seeds.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does breakfast cake with seeds automatically contain more fibre?

No. You can’t tell the fibre content just from the mention of seeds. Compare the fibre per 100 g in the nutritional tables of the products you’re considering.

Where can I find allergen information for breakfast cake served at a get-together?

For pre-packed breakfast cake, check the allergen information on the label. For unwrapped breakfast cake, ask for this information before buying, and have the product details available for guests when you serve it.

Does all breakfast cake contain iodine because baker’s salt is iodised?

No. The definition of baker’s salt doesn’t prove that a particular breakfast cake contains it. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt for bread and other bakery products; you’ll need product information to find out what’s in a particular breakfast cake.

How should I store opened breakfast cake until the next get-together?

Follow the storage instructions on the packaging. Check whether there are separate instructions for after opening, as these can vary by product.