Who are these options suitable for?

Students who want seeds on the go

You’re looking for a ready-to-eat portion with seeds in the breakfast cake itself, perhaps for when you’re out and about or unpacking. A bar suits that purpose; check the ingredients list to see which seeds it contains.

Students comparing nutritional information

You want to compare fibre, sugars and portion size before choosing a bar or sliced cake. Compare the values per 100 g and per portion so the different packaging formats don’t cloud your decision.

Students stocking up on breakfast cake for home

You’re looking for slices to keep in the cupboard or share with your housemates. Weight, the number of slices and whether you can add your own seeds are then more relevant than individually wrapped bars.

What should you look for when choosing?

When setting up your student room, first decide whether you want a bar to take with you or a cake to keep at home. Then check whether seeds are actually listed in the ingredients and compare the nutritional information for the portions you’d eat.

What to consider What to check Who it matters to
Seeds and a portion to take with you Look for seeds in the ingredients list and check the number of bars and the portion size. For when I’m out and about, I want seeds in the cake itself and a portion I can pop straight into my bag; around 42% of consumers prioritise this combination.
Nutritional information Compare fibre and sugars per 100 g and per portion; if the product contains sweeteners, read the warning on the label too. When comparing a bar with a slice, I want to know what’s in the portion I’d normally eat. For around 33% of consumers, this nutritional information is the top priority.
Storage and packaging Check the weight and the number of slices or bars, and decide whether the packaging suits how you’ll use it at home. A cake I can store and share at home fits my daily routine better; around 25% of consumers prioritise this convenience for stocking up.

Common mistakes

  • Assuming wholemeal or zero means it contains seeds

    These words don’t tell you whether a breakfast cake contains seeds. Peijnenburg lists wholegrain rye flour in its sliced wholemeal breakfast cake, while the product information for the Tussendoor+ bar at Albert Heijn states that it contains 9% sunflower seeds.

    If seeds are essential for you, look for them in the ingredients list of the specific product you choose.

  • Overlooking the warning about sweeteners

    According to the product information at Albert Heijn, Peijnenburg Tussendoor+ granen, pitten & fruit contains xylitol. The packaging warns that excessive consumption may have a laxative effect.

    Before stocking up on this bar for several eating occasions, read the ingredients, portion size and warning.

  • Guessing allergens from the product name

    Peijnenburg bars contain rye and oats and may contain milk, hazelnuts and almonds. The name mentioning grains and seeds doesn’t give you the full allergen information.

    If you have a relevant allergy, check the current allergen information on the exact product packaging you’re buying.

  • Assuming it contains iodine because it’s breakfast cake

    The term breakfast cake doesn’t tell you whether a particular product was made with iodised baker’s salt.

    If this matters to your choice, check the ingredients list and ask the manufacturer for clarification if the packaging doesn’t make it clear.

Brands to compare

Compare the specific bar or sliced breakfast cake that suits how you’ll use it; a brand name alone won’t tell you whether a product contains seeds.

Peijnenburg

Offers both Tussendoor+ granen, pitten & fruit and sliced wholemeal breakfast cake. These are different product formats for on the go and at home.

  • According to the product information at Albert Heijn, the Tussendoor+ bar contains 9% sunflower seeds and 15 g of fibre per 100 g.
  • The bar contains xylitol, rye and oats, and may contain milk, hazelnuts and almonds. The seeds in this bar tell you nothing about the ingredients in the sliced cake.

Albert Heijn

Its range includes sliced breakfast cake and bars, which you can compare as separate products.

  • The product range includes sliced wholemeal breakfast cake and the Peijnenburg bar with seeds.
  • The fact that a seeded bar is available doesn’t mean that an own-brand product or sliced cake also contains seeds.

Jumbo

Offers several types of breakfast cake, including own-brand products and an unsliced version.

  • The product range lets you compare sliced and unsliced versions.
  • Check the ingredients of the Jumbo version you choose if seeds are a must for you.

Koek & Bakker

This ALDI brand offers, among other products, sliced wholemeal breakfast cake and a sliced zero version.

  • ALDI lists both of these versions in 485 g packs.
  • The wholemeal and zero labels don’t tell you on their own whether the cake contains seeds.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a seeded breakfast cake bar the same as sliced breakfast cake with seeds?

No, you need to consider the product format and ingredients separately. According to the product information at Albert Heijn, Peijnenburg Tussendoor+ granen, pitten & fruit contains 9% sunflower seeds; the ingredients listed for Peijnenburg Volkoren Gesneden don’t include seeds. For another sliced cake, check its own ingredients list again.

What should I look for in a bar with no added sugar?

Check the sweeteners, portion size and warnings on the packaging too. According to the product information at Albert Heijn, the Peijnenburg Tussendoor+ bar contains xylitol; the packaging states that excessive consumption may have a laxative effect.

Which allergens should I check for in the Peijnenburg bar?

The product information lists rye and oats as ingredients and states that the bar may contain milk, hazelnuts and almonds. If you have an allergy, always check the current allergen information on the packaging of the version you’re buying.

Can I assume that Dutch breakfast cake contains iodised baker’s salt?

No, don’t assume that every breakfast cake contains iodine. Check the ingredients list for the specific product or ask the manufacturer which salt was used.