Who is this relevant to?

Students looking to add something to their evening meal

You’re looking for something to have alongside a meal, not a cake that needs to replace dinner. According to the Netherlands Nutrition Centre, a 30 g slice of regular breakfast cake contains 11.2 g of sugars. Vegetables, pulses and wholegrain products are separate foods to consider for your meal.

Students specifically looking for seeds and texture

You want to be able to see which ingredients provide the texture. Albert Heijn describes Peijnenburg Tussendoor+ grains, seeds & fruit as a cake bar containing grains, nuts and seeds, sold in a pack of four individually wrapped 36.7 g bars.

Students considering a larger pack

You want to weigh up whether individually wrapped bars or a pack of sliced breakfast cake better suits your needs. ALDI describes Koek & Bakker wholemeal breakfast cake as a 485 g sliced pack; check the ingredients separately if seeds are important to you.

What should you look for when choosing?

First decide what role the breakfast cake will play alongside your evening meal. Then check the portion format and the ingredients in the variety you’re considering.

What to consider What to check Who it matters to
Its role alongside dinner Decide whether you’re looking for a snack or an addition to your meal, and what other foods will make up your meal. If I’m having breakfast cake alongside dinner, I don’t want to mistake it for a full meal. For around 42% of consumers, its role alongside dinner is the top priority.
Portion format Compare individually wrapped bars with a larger sliced pack, and check the amount per portion. When I take something to lectures, I want to know whether individually wrapped bars or sliced breakfast cake will be more convenient. For around 33% of consumers, portion format matters most.
Seeds and ingredients Look for the seeds in the ingredients list; also check the allergens and the fibre and sugars per 100 g. I’m looking for the texture of seeds and don’t want to assume that wholemeal breakfast cake contains seeds. For around 25% of consumers, seeds and ingredients are the top priority.

Common mistakes

  • Reading ‘wholemeal’ as ‘with seeds’

    A wholemeal label doesn’t tell you by itself which seeds, if any, a breakfast cake contains. You could end up choosing a sliced wholemeal variety when what you’re really after is the texture of seeds.

    Check the ingredients list for the seeds you want, and treat ‘wholemeal’ as a separate selection criterion.

  • Treating breakfast cake as your entire evening meal

    According to the Netherlands Nutrition Centre, a 30 g slice of regular breakfast cake contains 20.8 g of carbohydrates, including 11.2 g of sugars. A seeded variety does not automatically replace the range of foods in an evening meal either.

    First decide what you’ll have for dinner, such as vegetables, pulses and a wholegrain product. Then treat breakfast cake as an optional addition or snack.

  • Applying a warning for one variety to another

    Peijnenburg states that a specific Tussendoor nut variety may contain milk and other gluten-containing cereals. This information does not automatically apply to the Tussendoor+ fruit variety or other breakfast cakes.

    Check the allergens, ingredients and any warnings on the exact pack, especially if you’re also considering a variety with sweeteners.

Brands to consider

Peijnenburg

The Tussendoor+ grains, seeds & fruit variety is worth considering if you’re looking for an individually wrapped cake bar with seeds listed among its ingredients.

  • Albert Heijn lists grains, nuts and seeds, with four 36.7 g bars per pack.
  • It’s a snack, so check the ingredients and nutritional information for the exact variety before choosing it.

Koek & Bakker

The sliced wholemeal breakfast cake described by ALDI is an alternative if you’d prefer a larger pack to individually wrapped bars.

  • ALDI lists a 485 g pack.
  • Check the ingredients if you’re specifically looking for seeds; ‘wholemeal’ doesn’t confirm that they’re included.

g'woon

The 485 g sliced wholemeal breakfast cake has nutritional information you can compare with other varieties.

  • Joybuy lists 43% wholemeal rye flour and 5.9 g of fibre per 100 g for this variety.
  • Joybuy also lists 34 g of sugars per 100 g. Check the ingredients separately if seeds are a must for you.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Can seeded breakfast cake replace a full student dinner?

No, don’t treat seeded breakfast cake as a full evening meal. The Netherlands Nutrition Centre lists 11.2 g of sugars, among other nutrients, in a 30 g slice of regular breakfast cake. Choose separate foods for dinner, such as vegetables, pulses and wholegrain products.

How can I tell whether the breakfast cake really contains seeds?

Check the ingredients list for the exact variety to see whether it contains seeds. Albert Heijn explicitly lists seeds and nuts in Peijnenburg Tussendoor+ grains, seeds & fruit; the word ‘wholemeal’ alone doesn’t tell you this.

How should I store sliced breakfast cake after opening?

Follow the storage instructions on the pack and seal it well after opening. Instructions can vary by variety, so check the pack for the best-before date too.