Which option suits you?

If you want to give a ready-to-eat bar

You want to hand out a small Valentine’s treat without baking or decorating. Albert Heijn describes Peijnenburg Tussendoor+ granen, pitten & fruit as a breakfast cake bar with a satisfying bite.

If you want to share a cake and decorate it yourself

You want to slice the cake or decide how it looks yourself. An unsliced breakfast cake gives you scope to add your own finishing touches; Albert Heijn Allerhande also has a recipe for wholemeal breakfast cake with nuts.

If you need to check the ingredients first

You’re serving the cake to someone for whom certain allergens or ingredients matter. Check the exact packaging and, if you’re baking it yourself or adding toppings, check their ingredients too.

What should you look for?

First decide whether you want to give individual bars or share a cake. Then check that the product you’ve chosen, or your own finishing touches, actually contain the seeds you’re looking for.

What to look for What to check when buying Who it matters to
Seeds and texture Look for grains, seeds or kernels in the product description and ingredients list; check whether you’re buying a breakfast cake bar or a biscuit bar. I want to give someone a little Valentine’s treat straight away, with seeds in the bar. Around 45% of consumers prioritise this kind of ready-to-eat seeded bite.
Easy-to-share presentation Choose an unsliced cake if you want to decide how to slice it and what topping to add; if you’re baking, check the full recipe too. For a breakfast to share, I want to be able to slice the cake and add my own seeds or nuts. For around 33% of consumers, this easy-to-share presentation is the main priority.
Ingredients and allergens Read the label on the exact product, including allergen information and any ‘may contain’ warnings; check any added toppings separately. If I’m serving someone with an allergy, I need to know which ingredients and warnings apply before I buy. For around 22% of consumers, this check comes first.

Common mistakes

  • Assuming ‘wholemeal’ or ‘less sugar’ means ‘contains seeds’

    Those descriptions alone don’t tell you whether a product contains seeds or kernels. For example, the Snelle Jelle Minder Suiker variant described here isn’t a confirmed choice if you’re specifically looking for seeds.

    Check the ingredients list for the additions you want, and make sure you’re buying a breakfast cake, a breakfast cake bar or another type of bar.

  • Choosing a bar when you want a cake to slice

    Albert Heijn lists Peijnenburg Tussendoor+ granen, pitten & fruit as four individually wrapped bars. That format works well for handing out, but not for slicing one cake to serve at the table.

    For something to share, choose an unsliced breakfast cake to decorate yourself, or bake one if you have time.

  • Assuming ‘gluten-free’ means free from other allergens

    The Peijnenburg Ontbijtkoek Glutenvrij Ongesneden described by PLUS also lists lupin and milk. So a gluten-free label doesn’t answer every question about allergens.

    Just before serving, check the allergen information on the exact packaging, as well as that of any seeds, nuts or other additions.

Brands to compare

Peijnenburg

Worth considering if you’re choosing between a seeded breakfast cake bar and a regular unsliced breakfast cake.

  • Albert Heijn describes Tussendoor+ granen, pitten & fruit as a bar with grains and seeds and a satisfying bite.
  • This Tussendoor+ variant is individually wrapped, rather than a large cake to slice at the table.

PLUS

The supermarket’s own-brand range includes an unsliced plain breakfast cake that can be used as a base for your own finishing touches.

  • PLUS lists a 550 g unsliced plain variant, so you can decide how to slice it.
  • The ingredients listed for this variant don’t confirm that it contains seeds; the cake contains rye.

Snelle Jelle

Worth considering if you’re looking at individually wrapped spiced cake, but it doesn’t necessarily contain seeds.

  • The Minder Suiker variant described here is sold individually wrapped.
  • The ingredients listed for this variant don’t confirm that it contains seeds.

Bolletje

Another product category to explore if a bar with seeds matters more to you than breakfast cake.

  • Jumbo lists Bolletje Zaden & Pitten Noten & Sesam as containing 56% seeds and nuts.
  • This is a multigrain biscuit bar, not a breakfast cake.

Breakfast cake on Joybuy

Related products coming soon.

Frequently asked questions

How do I check allergens in breakfast cake with seeds or nuts?

Read the ingredients list and allergen information on the exact packaging, and check any separate additions individually. According to the Netherlands Food and Consumer Product Safety Authority, the 14 mandatory allergens must be clearly listed on the label.

Is a bar with seeds suitable for someone with a nut allergy?

You can’t tell from the presence of seeds alone. The Bolletje Zaden & Pitten Noten & Sesam described by Jumbo also contains nuts; check the current ingredients and any ‘may contain’ warning for the exact variant every time.

How should I store an opened breakfast cake?

Follow the storage instructions on the packaging of the cake you’ve bought. For the Peijnenburg variant described by PLUS, a cool, dry, dark place is recommended, preferably in an airtight container or tin.