Which format suits you?

For seed lovers on the go

You want a breakfast cake bar that clearly lists grains and seeds and is easy to take with you individually. Peijnenburg describes its Tussendoor+ chocolate version as an individually wrapped bar with grains and seeds.

For shoppers comparing nutritional information

You’re topping up your supplies, but first you check the fibre, sugars, sweeteners and ingredients in the version you’ve chosen. These details alone don’t tell you whether the cake contains seeds.

For shoppers looking for a cake to share

You’re looking for a sliced or unsliced cake to enjoy at home or at the office over several occasions. A larger size can be practical, but check separately whether it contains seeds.

What should you look for when choosing?

First decide whether seeds or a shareable format matters most to you. Then compare the ingredients and nutritional information for the exact version you want to buy.

What to consider What to check when buying Who it matters to
Seeds Look for an explicit mention on the packaging and check the ingredients list. Also check whether you’re buying a bar or a whole cake. I want seeds in my breakfast cake and a portion I can take with me; around 40% of consumers prioritise clear confirmation that seeds are included.
Nutritional information Compare fibre and sugars per 100 g and per portion. For versions with no added sugars, also check which sweeteners have been used. When topping up my supplies, I mainly want to know what I’ll be eating per slice or bar. Around 30% of consumers give nutritional information top priority.
Size and whether it’s easy to share Compare sliced or unsliced cake with individually wrapped bars, depending on how many times you plan to eat it. If I’m buying for several people or occasions, I want a cake I can share rather than individual bars to take with me; for around 30% of consumers, size is the most important factor.

Common mistakes

  • Assuming ordinary breakfast cake contains seeds

    Wholegrain and fibre are different from containing seeds. Albert Heijn lists Peijnenburg Tussendoor+ with grains and seeds as a bar alongside classic breakfast cakes.

    For the version you’re considering, check both the product description and the ingredients list.

  • Confusing ‘no added sugars’ with ‘no sweeteners’

    Albert Heijn lists xylitol in Peijnenburg wholegrain sliced breakfast cake. Jumbo’s description of its sliced breakfast cake includes a warning that excessive consumption may have a laxative effect.

    As well as checking the sugar information, read the ingredients and any warnings on the packaging.

  • Choosing a format that doesn’t suit the occasion

    An individually wrapped bar is ready to take with you; a sliced or unsliced cake is easier to share over several eating occasions.

    Before choosing a flavour, think about whether you want individual portions for on the go or a cake to share.

  • Assuming every breakfast cake contains iodine

    The covenant published on Overheid.nl in 2008 describes baker’s salt as iodised salt for bread and other bakery products. It doesn’t say which salt is used in a specific breakfast cake.

    If iodine content matters to your choice, check the product information or ask the manufacturer about the ingredients.

Brands to consider

Peijnenburg

Worth considering if you want to compare a breakfast cake bar that explicitly lists grains and seeds with a classic wholegrain cake.

  • Peijnenburg describes Tussendoor+ chocolate as an individually wrapped bar with grains and seeds.
  • The sliced wholegrain version lists rye and xylitol. Don’t assume other versions have the same ingredients or contain seeds without checking the label.

Albert Heijn

Its own-brand range includes several types of breakfast cake, as well as Peijnenburg Tussendoor+ bars.

  • Albert Heijn offers, among other options, its own-brand sliced plain and wholegrain breakfast cake.
  • A range overview doesn’t confirm that a specific plain or wholegrain cake contains seeds. Check the individual packaging to find out.

Jumbo

Worth considering if you want to assess a sliced breakfast cake by its nutritional information and size.

  • For its sliced breakfast cake, Jumbo lists 17,4 g of fibre and 5,8 g of sugars per 100 g.
  • These figures don’t confirm that it contains seeds. The product information lists sweeteners and warns of a possible laxative effect if consumed in excess.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

Are seeds only found in breakfast cake bars?

No, you can’t assume that’s true of all breakfast cake. Albert Heijn lists Peijnenburg Tussendoor+ with grains and seeds as a bar; for a whole breakfast cake, check the product description and ingredients before assuming it contains seeds too.

What do seeds tell you about the nutritional value of breakfast cake?

The presence of seeds doesn’t tell you how much fibre or sugar a breakfast cake contains. Compare the nutritional information per 100 g and per portion. For versions with no added sugars, also check the ingredients for sweeteners.

Where can I check the allergens in breakfast cake?

Check the allergen information for the exact version you’re buying. Albert Heijn lists rye in Peijnenburg wholegrain sliced breakfast cake; the ingredients in another bar or cake may differ.

Does all Dutch breakfast cake contain iodine from baker’s salt?

No, the description of baker’s salt doesn’t guarantee that every product contains it. The covenant published on Overheid.nl in 2008 describes baker’s salt as iodised salt for bread and other bakery products; check the information for your chosen breakfast cake or ask the manufacturer which salt was used.