Who is this choice relevant to?

The form of the breakfast cake makes a difference: a wrapped bar is not the same as a cake you cut a slice from yourself. Your preference for seeds and the information on the label will then help you decide which variety to compare.

If you want to take a seeded bar with you

You’re looking for a handy portion for the afternoon and want it to contain actual seeds. For Peijnenburg Tussendoor+ grains, seeds & fruit, Albert Heijn lists four individually wrapped bars containing, among other things, rye, oats and sunflower seeds.

If you’re comparing fibre and sugars

Your breakfast cake doesn’t necessarily need to contain seeds. Compare the nutritional information per 100 g and per portion: the Voedingscentrum lists 5.1 g of fibre for a 30 g slice of breakfast cake with no added sugar, but the value may differ for individual products.

If you check ingredients and allergens

You want to know which cereals, sweeteners and allergens are in your chosen variety before buying. Albert Heijn’s listing for the Peijnenburg seeded bar mentions cereals containing gluten and xylitol; the bar may also contain milk, hazelnuts and almonds.

What should you look for when choosing?

First, decide whether seeds and a portable portion are essential for you. Then compare the nutritional information for the specific varieties and read the ingredients and allergen information on the packaging.

What to consider What to check before buying Who is this important for?
Seeds and portion format Check which seeds are listed in the ingredients and how much cake is in each wrapped portion. For Peijnenburg Tussendoor+ grains, seeds & fruit, Albert Heijn lists 9% sunflower seeds and four bars weighing 36.7 g each. I want to take a cake with noticeable seeds with me for the afternoon, without having to cut a slice myself; around 42% of consumers prioritise this combination.
Fibre and sugars Compare fibre and of which sugars per 100 g and per portion. For products labelled as having no added sugars, also check the ingredients, including any sweeteners. If I’m mainly weighing up nutritional values, I also want to consider a variety without seeds; around 33% of consumers give this comparison top priority.
Ingredients and allergens Read the latest allergen information and any warning about polyols. Seeds in the name don’t tell you whether the product contains cereals with gluten or may contain traces of nuts. For me, suitable ingredients come before the texture I want; around 25% of consumers check this first.

Common mistakes

  • Assuming no added sugars means sugar-free

    These labels don’t mean the same thing. The Peijnenburg Zero wholemeal variety listed by Albert Heijn contains naturally occurring sugars and sweeteners; it also carries a warning that excessive consumption may have a laxative effect.

    Check the ‘of which sugars’ figure in the nutritional information, and read the ingredients list and usage warning for the variety you’re buying.

  • Assuming a seeded bar doesn’t contain any relevant allergens

    According to Albert Heijn, the Peijnenburg Tussendoor+ grains, seeds & fruit bar contains rye, oats and cereals containing gluten, and may contain milk, hazelnuts and almonds. You can’t tell this from the visible seeds.

    Check the allergen information on the latest packaging rather than relying on the product name.

Brands to consider

A brand name doesn’t tell you whether the particular breakfast cake you’ve chosen contains seeds. So compare varieties and packaging information, not just brands.

Peijnenburg

The range includes a portion-packed bar with grains and seeds, as well as other breakfast cake varieties.

  • For Tussendoor+ grains, seeds & fruit, Albert Heijn lists oats, sunflower seeds, ingredients and nutritional information, among other details.
  • A sliced wholemeal variety or Zero variety won’t necessarily have the same ingredients, portion format or seeds as this bar.

Jumbo

Jumbo offers its own breakfast cake varieties, including sliced, wholemeal and lower-sugar options.

  • The different product formats give you options when choosing between a slice and a wrapped portion.
  • Check the ingredients for each variety if seeds are a must for you; the category name doesn’t confirm that they’re included.

Tastino

Tastino is a breakfast cake range listed by Lidl Netherlands.

  • It can be considered as another breakfast cake variety, which you can assess by its product format and label.
  • Check the product information on the specific packaging for seeds, fibre and sugars rather than relying on the brand name.

Breakfast cake at Joybuy

This breakfast cake is an option for an afternoon snack if seeds aren’t essential. If you’re choosing based on fibre, sugars or allergens, compare the latest packaging with the seeded bar or sliced varieties you’re considering.

Snelle Jelle Less Sugar-Free breakfast cake, 250 g

Snelle Jelle Less Sugar-Free breakfast cake, 250 g

A breakfast cake to consider as an afternoon snack when seeds aren’t essential.

Pack weight: 250 g. To compare sugars and fibre, check the values and portion size on the latest packaging; also read the ingredients and allergen information.

View at Joybuy

Frequently asked questions

Is breakfast cake with no added sugars also sugar-free?

No, these labels aren’t interchangeable. For Peijnenburg Zero wholemeal, Albert Heijn states that the product contains naturally occurring sugars and sweeteners. So check the ‘of which sugars’ figure and the ingredients for the variety you’re buying.

Are seeded bars automatically a better choice for an afternoon snack than regular breakfast cake?

Not on the basis of the seeds alone. If texture and a wrapped portion matter to you, a seeded bar may suit your needs. To compare nutritional values, check the actual portion sizes, fibre, sugars and other nutritional information for each product.

Does the Peijnenburg seeded bar contain gluten or nuts?

According to Albert Heijn’s product information, Peijnenburg Tussendoor+ grains, seeds & fruit contains cereals with gluten and may contain hazelnuts and almonds. Check the latest packaging before buying, including for information about milk.

Can you assume that all breakfast cake contains iodine?

No, the product type alone won’t tell you whether baker’s salt has been used in a particular breakfast cake. Check the ingredients list and ask the manufacturer for product information if iodine content is important to your choice.