If you’re looking for seeds and texture
You want to serve breakfast cake on Sinterklaas Eve that actually lists seeds as an ingredient, rather than relying on words such as grains or wholemeal.
Which option is right for you?
If you want to hand out individual portions
You want to give each guest their own portion. Peijnenburg’s individually wrapped Tussendoor+ bars come in that format, while a sliced loaf is ideal for putting slices out to share.
If you like to check the label first
You compare sugars, fibre and sweeteners, and check the ingredients and allergens before serving anything to your guests. This information can vary between breakfast cakes and bars.
What should you look for when choosing?
First decide whether seeds are essential or whether sharing a loaf is your priority. Then check the portions and the label for the option you choose.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Seeds and texture | Look for the specific seed in the ingredients list; don’t rely on words such as wholemeal or grains alone. | If I’m choosing breakfast cake specifically for the crunch of seeds, I want to know they’re actually in it. This is the priority for around 42% of consumers. |
| Serving portions | Compare the number of portions, the weight of each bar and whether they’re individually wrapped with a sliced loaf. | I don’t want to have to portion out slices when handing them round, or I’d rather put one loaf on the table to share. Around 33% of consumers prioritise this question of portions. |
| Label and ingredients | Compare sugars and fibre per 100 g and per portion; also check the sweeteners, allergens and any warnings. | Before serving something to my guests, I want to be able to check what’s in that particular product. For around 25% of consumers, checking the label is the first consideration. |
Common mistakes
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Assuming wholemeal means the breakfast cake contains seeds
Wholemeal describes the flour, not whether a cake also contains seeds. According to Albert Heijn, the Peijnenburg Tussendoor+ Granen, Pitten & Fruit bar lists sunflower seeds. Don’t assume the same is true of a sliced wholemeal loaf without checking the label.
If seeds are the reason you’re choosing it, look for the specific type in the ingredients list.
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Assuming a sugar claim means there are no sweeteners
The product information for the Peijnenburg Tussendoor+ bars reviewed lists sweeteners and warns that excessive consumption may have a laxative effect. So a statement about added sugars doesn’t tell you everything about the ingredients.
Check the ingredients, nutritional information per portion and warnings for the product you’re buying.
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Checking for allergens only once the cake is on the table
For the Tussendoor+ Granen, Pitten & Fruit bar, Albert Heijn lists rye and oats, as well as the possible presence of milk and certain nuts. If a guest has a relevant allergy, the exact product matters.
Ask guests about allergies in advance, and check the current ingredients and ‘may contain’ information on the packaging before serving.
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Assuming the product contains iodine based on its category
The agreement on baker’s salt published by the Ministry of Health, Welfare and Sport in 2008 does not establish how much iodine an individual breakfast cake contains.
If iodine is relevant to your choice, check the information for that specific product on the packaging or ask the manufacturer.
Brands and shops to help you compare
Peijnenburg
Peijnenburg makes Tussendoor+ breakfast cake bars with grains and seeds, in fruit and chocolate varieties.
- According to Albert Heijn’s product information, the fruit variety contains sunflower seeds and the pack contains four individually wrapped bars weighing 36,7 g each.
- Check the ingredients for each flavour: the product information lists sweeteners and various allergens or possible traces.
Albert Heijn
Albert Heijn’s product information for Peijnenburg Tussendoor+ Granen, Pitten & Fruit can help you compare a bar containing seeds.
- The product page lists the ingredients, nutritional information, allergens and number of bars.
- Also check the packaging of the product you’re actually serving; product information can change.
Jumbo
Jumbo’s online Peijnenburg range includes both sliced breakfast cake and breakfast cake bars.
- This lets you compare shareable formats with bars.
- Check the ingredients of each option individually to see whether it contains seeds.
ALDI / Koek & Bakker
ALDI lists sliced Koek & Bakker breakfast cake in wholemeal and zero varieties.
- The product information gives the pre-sliced pack weight as 485 g for both varieties.
- If you specifically want a cake with seeds, check the ingredients on the pack you choose.
Lidl
Lidl lists a 485 g plain sliced breakfast cake.
- The sliced format is a good option if you want to put slices out on the table.
- Check the shelf label and packaging if seeds are essential to your choice.
PLUS
PLUS’s breakfast range includes plain, wholemeal and zero breakfast cake, as well as bars.
- The different formats give you a starting point for comparing a loaf to slice with individually portioned bars.
- A description such as wholemeal does not, by itself, confirm that a product contains seeds.
Related products on Joybuy
Related products will be available soon.
Frequently asked questions
How can I tell if breakfast cake contains seeds?
Check whether the ingredients list names a specific type of seed. For example, Albert Heijn lists sunflower seeds in Peijnenburg Tussendoor+ Granen, Pitten & Fruit; the word ‘wholemeal’ alone doesn’t tell you this.
Should I choose bars or a sliced loaf for Sinterklaas Eve?
Choose bars if you want to give each guest an individual portion straight away, and a sliced loaf if you want to share slices. The Peijnenburg Tussendoor+ varieties described come in packs of four individually wrapped bars weighing 36,7 g each. If you choose a sliced loaf, check separately whether it contains seeds.
Can I serve a breakfast cake bar with seeds to someone with an allergy?
Only do so after checking the current packaging for the allergens relevant to that guest. For the Tussendoor+ Granen, Pitten & Fruit bar, Albert Heijn lists rye and oats, as well as the possible presence of milk and certain nuts.
Does a claim about added sugars mean the product contains no sweeteners?
No. The product information for the Tussendoor+ bars discussed lists sweeteners. Check the ingredients and warnings on the pack you choose rather than relying only on the wording on the front.
Does every Dutch breakfast cake contain iodised baker’s salt?
Don’t assume this is the case for an individual product. The agreement published in 2008 by the Ministry of Health, Welfare and Sport concerns the promotion of iodised baker’s salt in bakery products. Check the label or ask the manufacturer about a specific breakfast cake.