Who is this choice important for?

School fair organisers managing allergen information

You want to be able to check which ingredients and allergens the cake contains before selling it, and decide how visitors will access that information, especially if the bars are unwrapped.

Buyers looking for seeds in breakfast cake

You’re looking for a breakfast cake whose ingredients list actually includes seeds, rather than an ordinary sliced cake.

Volunteers who want to hand out portions quickly

You want to offer consistent, individually wrapped portions without having to cut or wrap them on the day.

What should you look for when choosing?

First check that the cake meets the school’s allergen policy. Then compare the seeds listed and how the portions are packaged.

What to consider What to check before buying Who this matters most to
Allergens and school policy Read the label for the variant you choose and ask which allergens or ‘may contain’ warnings the school allows. The NVWA says allergen information must be available before purchase when food is sold unpackaged. I want to be able to tell visitors which allergens the cake contains and know in advance whether it can be sold at school; around 50% of consumers put this consideration first.
Seeds and texture Check which seeds are listed in the ingredients and compare the stated proportions: Peijnenburg Tussendoor+ Fruit lists 9% sunflower seeds, while Choco lists 10%. An ordinary breakfast cake doesn’t meet my preference for one with seeds; for around 30% of consumers, seeds clearly listed on the label are the top priority.
Portions and ease of serving Compare the number of portions, the weight per portion and whether each bar is individually wrapped. If I want to hand out consistent portions with minimal preparation, the packaging matters a lot; around 20% of consumers put convenience first.

Common mistakes

  • Offering ordinary breakfast cake as a seeded option

    Sliced breakfast cake doesn’t automatically contain seeds. Product information for Peijnenburg Tussendoor+ Fruit and Choco lists 9% and 10% sunflower seeds respectively.

    Check the packaging of the cake you choose to see which seeds are listed in the ingredients.

  • Unwrapping bars without keeping the allergen information

    The Netherlands Food and Consumer Product Safety Authority says allergen information must be available to consumers before purchase when food is sold unpackaged.

    Where possible, leave individually wrapped bars sealed. If you serve the cake unwrapped, make sure visitors can access the allergen information and keep the details from the original packaging to hand.

  • Assuming ‘no added sugars’ means ‘sugar-free’

    These terms don’t mean the same thing. Peijnenburg Tussendoor+ Fruit also contains xylitol; the manufacturer warns that excessive consumption may have a laxative effect.

    Use the wording on the packaging exactly as stated and check the nutritional information for the variant you choose.

  • Assuming breakfast cake is a source of iodine

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell whether a particular breakfast cake contains iodine just from its product category.

    Don’t describe iodine as a product feature unless you have evidence for that specific cake.

Brands worth comparing

Peijnenburg

Tussendoor+ Fruit and Tussendoor+ Choco are individually wrapped breakfast cake bars whose product information lists sunflower seeds.

  • Fruit lists 9% sunflower seeds; Choco lists 10%. The bars are individually wrapped.
  • Check the allergens for each variant: both contain rye and oats; Choco also contains soya from the chocolate ingredients. Check for warnings about the possible presence of other allergens too.

Albert Heijn huismerk

AH Ontbijtkoek gesneden is a standard 350 g sliced breakfast cake for anyone who wants to serve their own portions.

  • The product listing makes clear that the cake is sold pre-sliced.
  • Don’t assume it’s a seeded variety based on the product name; check the current ingredients list to be sure.

Jumbo huismerk

Jumbo Naturel Ontbijtkoek Gesneden, 475 g, is a standard sliced cake to compare with individually wrapped bars.

  • The range listing gives the variety and pack weight.
  • If you’re specifically looking for seeds, check the current label on the cake you choose.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Can I sell unwrapped individual portions of breakfast cake at a school fair?

Yes, as long as allergen information is available to consumers before purchase. The Netherlands Food and Consumer Product Safety Authority requires this information for unpackaged food, so keep the details from the original packaging available and check the school’s policy too.

Is Peijnenburg Tussendoor+ Fruit gluten-free?

No. The ingredients information for Peijnenburg Tussendoor+ Fruit lists rye and oats and identifies cereals containing gluten among the allergens. Always check the packaging of the bar you buy.

Does ‘no added sugars’ mean the fruit bar is sugar-free?

No. The nutritional information for Peijnenburg Tussendoor+ Fruit also lists sugars; ‘no added sugars’ doesn’t mean ‘sugar-free’. Check the nutritional information on the packaging if this distinction matters to your choice.

Can I choose breakfast cake because it contains iodine from baker’s salt?

Don’t assume that every breakfast cake contains iodine. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt, so only make a claim about iodine if you have information about the specific product.