Looking for seeds on the go
You’re after a handy portion containing grains and seeds that you can take with you, rather than slices from a large cake.
Who might find this choice useful?
Comparing nutritional information
You want to compare sugars, fibre and ingredients per portion, rather than relying only on the wording on the front of the pack.
Ordering online and checking allergens
You want to check the ingredients and allergen information on the packaging before eating the breakfast cake you’ve ordered.
What should you look for when choosing?
A bar and a sliced cake suit different occasions. Decide which format you want, then compare the nutritional information and ingredients of the products available to order.
Breakfast cake bar with grains and seeds
Choose this format if: you’re looking for seeds and individually wrapped portions to take with you. Albert Heijn lists Peijnenburg Tussendoor+ grains, seeds & fruit as four bars of 36,7 g.
The trade-off: a bar isn’t a large sliced breakfast cake for enjoying at home.
Sliced breakfast cake
Choose this format if: you’d rather take slices from a whole cake. For example, Albert Heijn lists Peijnenburg plain as a 550 g sliced cake with 18 slices.
The trade-off: you can’t tell whether a cake contains seeds from the words ‘sliced’ or ‘wholemeal’ – check the ingredients list to find out.
| What to consider | What to check | Who is it important to? |
|---|---|---|
| Grains, seeds and format | Check which grains and seeds are listed in the ingredients, and whether the product comes as bars or slices. | If I want a handy portion with clearly listed seeds, I’d rather choose an individual bar than a cake I have to slice myself. For around 42% of consumers, the combination of seeds and product format comes first. |
| Sugars and fibre | Compare sugars and fibre per 100 g and per portion, making sure the portions are the same size. | When choosing between regular breakfast cake and a lower-sugar version, I want to see what’s in an equal-sized portion. Around 33% of consumers prioritise this comparison. |
| Ordering and allergens | Check whether the product can be delivered to your address, then read the ingredients and allergen information on the packaging when it arrives. | If I order online and need to watch out for allergens, I have to be able to check the packaging before eating the cake. For around 25% of consumers, checking this and whether the product can be ordered are the main concerns. |
Common mistakes
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Mistaking a seeded bar for sliced breakfast cake
Albert Heijn lists Peijnenburg Tussendoor+ grains, seeds & fruit as four individually wrapped bars. That’s a different format from a cake you can slice at home.
Before ordering, check the product format, net weight and number of portions.
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Relying only on ‘seeds’ or ‘no added sugars’
Seeing seeds in the ingredients list doesn’t tell you how much sugar or fibre a portion contains. A claim about added sugars doesn’t replace the nutrition table either.
Compare the nutritional information for portions of the same size, and read the ingredients list if you want to check for sweeteners.
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Trying to work out allergens from the product name
A name that mentions grains and seeds doesn’t give you the full picture of the ingredients or any allergen warnings. The Netherlands Food and Consumer Product Safety Authority explains the mandatory allergen information on food labels.
Read the packaging when your order arrives and again before eating the product. Don’t rely solely on a product page you viewed earlier.
Relevant brands and retailers
Peijnenburg
Albert Heijn lists both Peijnenburg Tussendoor+ grains, seeds & fruit and plain sliced breakfast cake.
- According to Albert Heijn, the Tussendoor+ pack contains four individually wrapped bars of 36,7 g.
- The 550 g plain sliced cake with 18 slices is a different product. If you’re looking for seeds, check its ingredients separately.
AH
Albert Heijn lists its own-brand sliced breakfast cake online alongside Peijnenburg products.
- The online range includes regular and wholemeal sliced varieties.
- Check the current ingredients and nutritional information for each product you choose. A category listing doesn’t confirm that a cake contains seeds.
PLUS
PLUS lists several options in its breakfast cake range online, including Plain, Wholemeal and Zero.
- PLUS lists delivery and collection as ways to receive your shopping.
- The variety name doesn’t tell you whether a breakfast cake contains seeds, so check the product’s ingredients.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is Peijnenburg Tussendoor+ grains, seeds & fruit a sliced breakfast cake?
No. Albert Heijn lists four individually wrapped bars of 36,7 g. If you specifically want slices from a large cake, you’re looking for a different format.
Should I still check sugars and fibre if a product says ‘no added sugars’?
Yes. Compare the nutritional information for the products you’re considering. The Netherlands Nutrition Centre lists 11,2 g of sugars and 1,1 g of fibre in a 30 g slice of regular breakfast cake, and 7,3 g of sugars and 3,6 g of fibre in a 30 g slice of lower-sugar breakfast cake. These figures are for the category and don’t represent the nutritional values of every individual cake or bar.
Where can I check the allergens in seeded breakfast cake?
Read the allergen information on the packaging before eating the breakfast cake. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label. As well as checking the ingredients, look for any warnings on the specific product.
Is iodised baker’s salt compulsory in every Dutch breakfast cake?
No. Don’t assume there’s a general legal requirement covering every breakfast cake. The agreement published in the Government Gazette describes efforts to encourage the use of iodised salt in bread and bread substitutes. According to NBC / Brood.net, using iodised baker’s salt is not a legal requirement. If this is important to your choice, check the ingredients of the specific cake.
How can I tell whether a breakfast cake can be delivered to me?
Once you’ve entered your address or postcode on the retailer’s website, check the product you’ve chosen and look at the available delivery slot before completing your order. Albert Heijn, Jumbo and PLUS list breakfast cake online, but you’ll need to check the retailer’s website to see which options are available for your order.