For a week’s supply at home, sliced breakfast cake is practical; for individual snacks, you could consider a bar with grains and seeds. If seeds are your main priority, compare multi-seed crackers too, but bear in mind that these are not breakfast cake. Whatever you choose, check the ingredients and packaging: labels such as wholemeal or zero do not, by themselves, tell you whether a product contains seeds.
If you specifically want to see seeds in the product, look beyond the breakfast cake category. Albert Heijn lists a Peijnenburg bar with grains and seeds; PLUS also describes a multi-seed cracker as a separate type of product.
A sliced loaf can be handy to have at home. If you’re taking something with you on different days, individually wrapped bars may suit your plans better. Jumbo and PLUS offer breakfast cake in different types of packaging.
If you’re comparing zero versions with other breakfast cake, check the ingredients and nutritional information too. The zero version described by Jumbo lists sweeteners and carries a warning against excessive consumption.
For your weekly shop, first decide whether you want a breakfast cake bar, a whole loaf or a cracker. Then compare the packaging and label within the product type that suits how you plan to use it.
Best for: individual snacks when you want to take a bar with you. Albert Heijn lists Peijnenburg Tussendoor+ grains, seeds & fruit in a pack of four.
Worth noting: this is a different type of packaging from a whole loaf that you can slice at home.
Best for: keeping at home and taking slices throughout the week.
Worth noting: sliced, wholemeal and zero versions do not automatically contain seeds.
Best for: when a clearly stated proportion of seeds is your priority. PLUS describes Bolletje multi-seed breakfast crackers as containing 22% seeds.
Worth noting: a cracker is not breakfast cake. Don’t compare the taste, texture and label as if they were the same type of product.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Seeds | Read the product name and ingredients; distinguish a bar with seeds from a multi-seed cracker. | I want to be able to see which seeds I’m choosing, even if that means not buying breakfast cake. This is a priority for around 33% of consumers. |
| Weekly supply and portions | Compare the pack weight, number of pieces or slices, and storage instructions. | For use at home and on the go, I want to match the packaging to the occasions when people in my household will eat it; around 27% of consumers prioritise this portioning convenience. |
| Sugar claim and ingredients | Read the nutritional information, ingredients and any warnings alongside the claim on the front of the pack. | If I’m considering a zero version, I want to know which ingredients it contains. This is the top priority for around 20% of consumers. |
| Size and availability | Check which type of packaging your usual shop offers and whether it suits your plans for the week. | I want to include my choice in my regular shopping trip without buying an awkward size; this matters most to around 20% of consumers. |
A wholemeal or zero label doesn’t tell you whether breakfast cake contains seeds. The description ‘grains and seeds’ applies to a specific Peijnenburg version listed by Albert Heijn.
Check the ingredients of the version you’re choosing. If a stated proportion of seeds is essential, compare crackers too and bear in mind that they are a different type of product.
Jumbo lists maltitols in its sliced zero breakfast cake and warns that excessive consumption may have a laxative effect. The claim on the front of the pack doesn’t tell you everything about the ingredients.
Read the ingredients, nutritional information and any usage warnings on the pack you choose.
A whole loaf and individually wrapped bars suit different occasions. Even with larger packs, whether the cake is sliced or unsliced affects how easy it is to use at home.
Choose a size based on how much you’ll use during the week, and follow the storage instructions on the pack.
According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So don’t assume a product contains it just because of its type.
Check the ingredients on the pack you’ve chosen or ask the manufacturer which salt is used.
The Peijnenburg range at Albert Heijn includes Tussendoor+ grains, seeds & fruit bars in a pack of four.
Jumbo’s own-brand breakfast cake range includes sliced and wholemeal versions.
PLUS offers its own-brand breakfast cake in sliced and unsliced versions, as well as breakfast cake bars.
ALDI offers sliced zero and wholemeal breakfast cake from Koek & Bakker, both in 485 g packs.
If you’re looking for a cracker with seeds rather than breakfast cake, you could consider this multi-seed cracker. Check the current packaging for the ingredients and allergens that apply to this version.
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A cracker to consider if you’d prefer a multi-seed product to breakfast cake. The pack contains 200 g; check the ingredients and allergens on the label before buying.
No, they are different types of product. Albert Heijn lists Peijnenburg Tussendoor+ grains, seeds & fruit as a bar; PLUS describes Bolletje multi-seed breakfast crackers as crackers containing 22% seeds. Compare the ingredients and packaging of the product you actually want to use.
Yes. A zero claim doesn’t tell you about all the ingredients or usage warnings. Jumbo lists maltitols in its sliced zero breakfast cake and warns that excessive consumption may have a laxative effect.
You can’t assume that based on the type of product. The Netherlands Nutrition Centre says bakers are not required to use baker’s salt, so check the ingredients on the breakfast cake you choose or ask the manufacturer.
Check the allergen information for the exact cracker you’re choosing. PLUS lists sesame seeds in Bolletje multi-seed breakfast crackers, but you’ll need to check the ingredients and any warnings on the packaging of other crackers.
