For individual portions for the family with clearly listed seeds, you could consider a breakfast cake bar such as Peijnenburg Tussendoor+ Fruit. If a high proportion of seeds and kernels matters more, Bolletje Zaden & Pitten Zonnebloempit is a crunchy biscuit alternative, not a traditional breakfast cake. A large pre-sliced breakfast cake is handy for sharing at home, but a wholegrain label or large format doesn’t confirm that it contains seeds. So compare the ingredients, nutritional information and allergens for the variant you choose.
If breakfast cake is going to school, work or sports, individually wrapped bars can be easier to divide up than a cake that needs slicing at home. Peijnenburg lists four individually wrapped bars in its Tussendoor+ Fruit pack.
If seeds and kernels are important for texture, compare the types and stated proportions rather than relying on the picture on the packaging.
A larger, pre-sliced breakfast cake is easy to share at home. Check separately whether the ingredients include seeds or kernels: pack size tells you nothing about that.
First, decide whether soft breakfast cake, individually wrapped bars or a crunchy alternative is right for your family. Then compare the seeds and kernels listed on the label, the nutritional information per 100 g and how you want to divide up the portions.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Seeds and fibre | Check the types and proportions of seeds or kernels, and compare fibre per 100 g. | If I want to see the seeds in the cake itself, I want to know which ones it contains and how much. For around 33% of consumers, this combination with fibre is the top priority. |
| Portions for on the go | Compare the number of pieces, the weight per piece and whether they’re individually wrapped. | When family members take something with them at different times, I want to be able to divide up the portions easily. That’s the main consideration for around 27% of consumers. |
| Sugars and ingredients | Compare sugars per 100 g and per portion; read the ingredients and any warnings about sweeteners. | When choosing a bar for regular use, I don’t want to rely only on the wording on the front. I also want to know what’s in it. Around 20% of consumers give this check top priority. |
| Sharing and stocking up | Check the total weight and whether the breakfast cake is pre-sliced; check separately for seeds. | If we mostly eat together at home, I want a cake I can slice or divide into portions straight away. For around 20% of consumers, ease of sharing matters most. |
A pre-sliced wholegrain breakfast cake may be suitable for sharing, but ‘wholegrain’ doesn’t tell you which seeds or kernels it contains.
Treat wholegrain and seeds as separate requirements. For the latter, read the ingredients list and check the stated proportion of seeds or kernels.
This claim doesn’t mean a product contains no sugars or sweeteners. Peijnenburg lists xylitol in Tussendoor+ Fruit and includes a warning about excessive consumption.
Also read the ingredients, the sugars per 100 g and per portion, and any usage warnings.
The Bolletje Zaden & Pitten Zonnebloempit described by Jumbo contains wheat and sesame. You can’t assume another variant has the same ingredients.
When buying, check the allergen information on the pack you’re actually taking home.
The name breakfast cake doesn’t tell you whether a particular variant contains baker’s salt.
If iodine is important to your choice, check the current packaging or ask the manufacturer.
Tussendoor+ Fruit is a breakfast cake bar for anyone looking for individual portions and a stated proportion of seeds.
Zaden & Pitten Zonnebloempit is a crunchy multigrain biscuit bar for anyone who also wants to compare products outside the breakfast cake category.
The sliced wholegrain breakfast cake is an option for comparing the size and ease of sharing of a large cake.
If you’d like to consider a crunchy sesame product alongside soft breakfast cake, you can compare the biscuits below. They’re a different type of product from breakfast cake.
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For anyone looking to compare a sesame biscuit with soft breakfast cake; this isn’t traditional breakfast cake.
250 g pack. Check the packaging for allergen information and how the biscuits are divided into portions.
Read the ingredients list and check what proportion of the named seeds or kernels is stated. The Voedingscentrum explains that the percentage of an ingredient must be shown on the packaging when that ingredient appears in the product name or is pictured. Only then compare the nutritional information per 100 g.
No. The presence of seeds alone doesn’t tell you enough about the nutritional value of the whole cake. Compare the sugars, fibre and portion size of the specific variants you’re considering, and check whether the format suits how you’ll use it at home or on the go.
You can’t tell from the name breakfast cake. Check the ingredients of the variant you’ve chosen or ask the manufacturer whether it uses baker’s salt, if that matters to your choice.
Check the allergens for the specific bar, including sesame, cereals containing gluten and any other allergens listed. Jumbo states that Bolletje Zaden & Pitten Zonnebloempit contains wheat and sesame; this doesn’t tell you what another variant contains.
First compare the nutritional information per 100 g, then look at the weight per portion, the number of pieces and the packaging. Individually wrapped bars can be handy to take with you; a large pre-sliced cake is easier to share at home. For both formats, check the proportion of seeds or kernels separately.
