Who is this choice relevant to?

Hosts looking to serve seeds

You’re looking for a breakfast cake snack for a World Food Night that actually contains seeds. An individually wrapped bar is a different option to hand out from a large cake that you slice yourself.

Anyone comparing nutritional information

You’re keeping an eye on sugars, fibre and portion size, and also want to know whether a no added sugar option contains sweeteners or polyols. So compare the nutritional information per 100 g and per serving for the products you’re considering.

Anyone catering for guests with allergies

Before serving, check which grains the product contains and which allergens it may contain. According to Albert Heijn’s product information, the Peijnenburg bar contains rye and oats and may contain milk and nuts.

What should you look for when buying?

First check that the breakfast cake really contains seeds, then decide whether the portion format, nutritional information and allergen warnings are suitable for your guests.

What to consider What to check when buying Who it matters to
Seeds and serving format Look for seeds in the ingredients list and check whether you’re buying individual bars or a cake to slice. Albert Heijn lists 9% sunflower seeds and four individually wrapped 36.7 g bars for Peijnenburg Tussendoor+ Granen, Pitten & Fruit. If I want individual snacks to hand out, I want real seeds in the breakfast cake and a suitable portion format; around 44% of consumers prioritise this combination of texture and serving format.
Sugars, fibre and sweeteners Compare the nutritional information per 100 g and per serving, and check whether the product contains polyols. Albert Heijn lists 15 g of fibre and 16 g of polyols per 100 g for the Peijnenburg bar, with xylitol as a sweetener. If I’m choosing based on sugars and fibre, I also want to know which sweeteners are in my portion; around 33% of consumers give this nutritional profile top priority.
Allergens Check the pack for allergens and ‘may contain’ warnings. According to Albert Heijn, the Peijnenburg bar contains rye and oats and may contain milk, hazelnuts and almonds. If a guest has an allergy, I want to know which ingredients and warnings apply to the product before serving it. Around 23% of consumers prioritise this check.

Common mistakes

  • Assuming a type of breakfast cake is seeded

    A plain or wholemeal breakfast cake doesn’t automatically contain seeds. For example, the ingredients list for Jumbo Naturel Ontbijtkoek doesn’t mention any seeds, whereas Albert Heijn lists 9% sunflower seeds in the Peijnenburg Tussendoor+ bar.

    Check the packaging to see which seeds are actually listed as ingredients.

  • Treating ‘no added sugars’ as a complete product description

    According to Albert Heijn, the Peijnenburg bar contains xylitol and 16 g of polyols per 100 g. The label warns that excessive consumption may have a laxative effect.

    As well as checking the no added sugars claim, read the ingredients, nutritional information and warnings on the packaging.

  • Checking allergens only when it’s time to serve

    The Peijnenburg bar lists rye and oats, as well as warnings about milk and nuts, among other things. This could determine whether you can offer the product to a guest.

    Ask about allergies in advance and check the label on the pack you plan to serve before buying it.

  • Assuming all breakfast cakes contain iodised salt

    The name ‘breakfast cake’ doesn’t tell you which type of salt has been used in a particular product.

    If iodised salt matters to your choice, check the ingredients list on the pack you’ve chosen.

Comparing brands and supermarket ranges

Peijnenburg

Tussendoor+ Granen, Pitten & Fruit is a breakfast cake bar for anyone looking for an individual snack with seeds.

  • For this bar, Albert Heijn lists oats, 9% sunflower seeds and 15 g of fibre per 100 g.
  • It isn’t a cake you can slice yourself; also check the information about xylitol, allergens and possible traces.

Albert Heijn

At Albert Heijn, you can compare the Peijnenburg bar listed with sliced breakfast cake.

  • The product information for the Peijnenburg bar describes its ingredients, nutritional information and allergens.
  • Don’t assume another breakfast cake contains seeds just because of its category; check the packaging for that particular variety.

Jumbo

Jumbo Naturel Ontbijtkoek, 550 g, is an example of a larger cake that you can portion yourself.

  • Jumbo lists the ingredients and nutritional values for this plain variety, including 28.7 g of sugars and 4.2 g of fibre per 100 g.
  • The listed ingredients for this variety don’t include seeds, so it isn’t a like-for-like choice if seeds are a must.

Koek & Bakker (ALDI)

ALDI lists a sliced wholemeal breakfast cake from Koek & Bakker as an alternative if you want to serve slices.

  • The wholemeal variety listed is pre-sliced and comes in a 485 g pack.
  • The wholemeal description doesn’t confirm that this breakfast cake also contains seeds; check the ingredients list to find out.

Tastino (Lidl)

Tastino breakfast cake is a supermarket alternative if you’re also considering a classic breakfast cake.

  • Lidl lists a plain, unsliced breakfast cake in its Tastino range.
  • The plain description doesn’t confirm that the product contains seeds; check the label on the variety you choose.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

How can I tell whether a breakfast cake contains iodised salt?

Check the ingredients list on the pack you’ve chosen for a mention of iodised salt or iodine in the salt used. The product name ‘breakfast cake’ alone won’t tell you.

Should I check for allergens in seeded breakfast cake too?

Yes, check the allergens for each product before serving it to guests. According to Albert Heijn, Peijnenburg Tussendoor+ Granen, Pitten & Fruit contains rye and oats, and the bar may contain milk, hazelnuts and almonds; check the label on the pack you buy.

Does ‘no added sugars’ also mean less sugar and more fibre?

No, that claim alone doesn’t tell you the nutritional value of a particular breakfast cake. The Voedingscentrum gives average figures per 30 g slice of 11.2 g of sugars and 1.1 g of fibre for regular breakfast cake, compared with 0.8 g of sugars and 5.1 g of fibre for breakfast cake with no added sugar. Compare the nutritional information for the variety you’re considering before buying.

What if pets can get to the snacks?

Keep Peijnenburg Tussendoor+ bars containing xylitol out of pets’ reach. According to the product information, xylitol is unsuitable for animals; contact a vet immediately if it is ingested.