What should you look for when choosing?
Start with a texture that suits the stage your baby is at as they learn to eat. Then, for a packaged product, check the ingredients and allergens for the exact variant.
| What to look for |
What to check when buying |
Who it matters to |
| Texture without seeds or kernels |
Check whether the product contains seeds or kernels. For a baby’s first bread-like foods, the Dutch Nutrition Centre recommends brown or wheat bread without seeds or kernels. |
When my baby is just learning to eat bread-like foods, I want to start with a texture without seeds or kernels. This is the main priority for around 50% of consumers. |
| Salt and ingredients |
Check the salt content in the nutritional information and read the ingredients list. Assess these separately from claims about fibre, wholegrain or sugars. |
Anyone assessing breakfast cake by its ingredients will want to know how much salt the chosen variant contains. This is the main concern for around 30% of consumers. |
| Allergens and labelling |
Check the allergens on the packaging of the exact variant. If you’re packing it for nursery, also check their allergen policy. |
If I’m packing something for nursery, I want to be able to check which allergens it contains. For around 20% of consumers, this labelling information is their main concern. |
Brands and retailers to help you get your bearings
These brand names and retailer listings can help you identify different variants, but they don’t establish whether a product is suitable for a baby. Always compare the packaging of the exact product.
Peijnenburg
Peijnenburg has a Naturel Gesneden variant and a Tussendoor+ product with grains, seeds and fruit listed by Albert Heijn.
- The product names make it clear which variant you may want to look into.
- Ingredients vary by product: Peijnenburg lists rye flour for Naturel Gesneden, but that doesn’t tell you definitively what’s in Tussendoor+.
Albert Heijn
Albert Heijn lists Peijnenburg Tussendoor+ granen, pitten & fruit, as well as various breakfast cake products.
- The individual product listing helps you identify the variant you’re looking for.
- Albert Heijn says that ingredients, nutritional values and allergen information can change, so check the packaging before use.
Jumbo
Jumbo’s breakfast cake range includes sliced and wholegrain variants.
- The range offers different variants for you to look at individually.
- A category or product name doesn’t tell you whether the texture, salt content and allergens are suitable for your intended choice.
PLUS
PLUS lists Peijnenburg Naturel Gesneden among the products in its breakfast cake category.
- The listing helps you find a specific breakfast cake variant.
- A category listing doesn’t assess whether a product is suitable as a baby’s first bread-like food.
ALDI
ALDI lists sliced wholegrain breakfast cake by Koek & Bakker.
- The listing identifies the pre-sliced wholegrain variant.
- The word ‘wholegrain’ doesn’t replace checking the texture, nutritional information and allergens on the packaging.
Products on Joybuy
Related products coming soon.
Frequently asked questions
Is seeded breakfast cake a first choice for baby-led weaning?
No, not for a baby who is just starting to eat bread-like foods. The Dutch Nutrition Centre recommends starting with brown or wheat bread without seeds or kernels after 6 months, when your baby is ready for tasting foods and coarser textures.
Does a ‘no added sugars’ claim make seeded breakfast cake suitable?
No, that claim doesn’t answer the question about texture. Also check whether the product contains seeds or kernels, and read the salt content and allergens on the packaging. For a baby’s first bread-like foods, the Dutch Nutrition Centre’s recommendation remains to choose bread without seeds or kernels.
Where can I check for gluten and other allergens in breakfast cake?
Check the allergen statement and ingredients list on the packaging of the exact variant. The Netherlands Food and Consumer Product Safety Authority says that allergens must be clearly listed on the labels of pre-packed foods. If you’re packing the product for nursery, also check their policy.
Is an online product page I looked at earlier enough to rely on?
Check the packaging of the product you actually buy too. Albert Heijn says that ingredients, nutritional values and allergen information can change, so a product page you looked at earlier may no longer match the product in your hands.