Who might enjoy seeded bread?

Fibre-conscious breakfast eaters

You’re looking for a reliable weekday staple and would rather check whether the bread is labelled wholemeal and how much fibre it contains per 100 g than judge it by its colour or the seeds on the crust.

Fans of seeds and a hearty texture

You choose mainly for flavour and texture, but also want to know which seeds are in the bread and what type of bread you’re buying.

Busy planners looking to cut waste

You want to grab a slice quickly on weekday mornings and are considering sliced bread or freezing portions on the day you buy it.

What should you look for when choosing?

First, check the type of bread and its ingredients. Then compare the nutritional information and think about how much bread you get through on weekdays.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the wholemeal label and compare fibre per 100 g. According to the Netherlands Nutrition Centre, multigrain means that at least three types of grain have been used; it does not automatically mean that the bread is wholemeal. If I eat bread for breakfast every weekday, I want to know what type of bread I’m eating and how much fibre it contains. For around 40% of consumers, fibre is the top priority.
Seeds and texture Check which seeds and kernels are listed in the ingredients and whether quantities are given. I’m mainly looking for a hearty texture and don’t want to judge by the seeds visible on the crust alone. For around 20% of consumers, texture comes first.
Convenience and storage Check whether the bread is sliced and read the storage and freezing guidance for the specific product. On busy mornings, I want to grab a portion quickly without leaving a whole loaf uneaten. Convenience matters most to around 20% of consumers.
Ingredients and allergens Read both the ingredients and allergen information on the current packaging, including any warnings about possible traces. If I need to avoid certain ingredients, I first need to work out whether this particular bread is suitable for me. For around 20% of consumers, checking this is their top priority when buying.

Common mistakes when buying

  • Assuming seeds or a dark colour mean the bread is wholemeal

    Seeded bread can also be multigrain without being wholemeal. If you’re mainly looking for fibre, you could end up choosing by appearance rather than by the type of bread.

    Check whether it’s labelled wholemeal, then compare the fibre per 100 g. Treat seeds and kernels as a separate consideration for flavour and texture.

  • Comparing fibre alone

    Seeded breads can also vary in their salt content. Albert Heijn’s product information lists 7,4 g of fibre and 0,6 g of salt per 100 g for AH Boeren volkoren heel; Jumbo lists 8,3 g of fibre and 0,97 g of salt per 100 g for Rond Korn Volkoren.

    Always compare nutritional values on the same per-100 g basis, then consider how much bread you have at breakfast.

  • Skipping the allergen information

    Seeded bread may contain sesame or cereals containing gluten, for example. The product name alone won’t tell you which ingredients are relevant to a particular variety.

    Check the current ingredients and allergen information every time you buy it, even if you’ve bought the same bread before.

  • Buying a whole loaf without a plan for storing it

    According to the Netherlands Nutrition Centre, opened wholemeal bread can generally be kept in a kitchen cupboard for 2–4 days. This is worth bearing in mind if you won’t finish the loaf within a few working days.

    Freeze the bread in portions on the day you buy it, and take out only what you need.

Brands with relevant bread options

Albert Heijn

Albert Heijn describes AH Boeren volkoren heel as wholemeal bread with sunflower seeds and linseed.

  • The product information lists the ingredients, allergens and nutritional values, so you can compare this variety with others.
  • Check the current product information when buying, as the recipe may change.

Jumbo

Jumbo describes Rond Korn Volkoren as wholemeal multigrain bread with seeds and kernels.

  • The product information includes fibre, salt, allergens and freezing guidance.
  • This variety lists sesame and cereals containing gluten, among other ingredients. Check the current allergen information if you need to avoid certain ingredients.

Lidl

Lidl has described a 600 g organic brown sourdough multigrain bread with seeds and kernels.

  • The product description makes it easy to identify the type of bread and pack size.
  • Check the ingredients, allergens and nutritional values on the current packaging before choosing the bread on that basis.

Aldi

Aldi describes Boeren volkoren meergranenbrood as a bread made with grains and seeds.

  • The product description helps you find this particular type of bread.
  • Check the current packaging to compare fibre, salt and allergen information.

PLUS

PLUS provides product information for wholemeal bread. The Rond fijn volkoren heel variety described is not confirmed as a seeded option.

  • For this fine wholemeal variety, PLUS lists the ingredients, allergens and nutritional values.
  • Look for a separate variety with seeds or kernels if that’s the texture you’re after.

Dirk

Dirk describes Bakker van der Akker Multikorn multigrain rolls with seeds and kernels: individual rolls rather than a whole loaf.

  • This product offers another portion size for breakfast.
  • Check the type of bread, nutritional values and allergens on the current packaging if these will affect your choice.

Bread on Joybuy

Related products coming soon.

Frequently asked questions

Is seeded multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain refers to bread made with at least three different types of grain. Check separately whether the bread is labelled wholemeal.

How should I store wholemeal bread for several working days?

If you won’t finish the bread quickly, it’s best to freeze it in portions on the day you buy it. The Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Its quality may deteriorate if frozen for longer.

What should I look for in the allergen information for seeded bread?

Check the ingredients and allergen information on the specific pack. Seeded bread may contain sesame or cereals containing gluten, among other ingredients. Also check for any warnings that an allergen may be present.

Does all seeded bread contain iodine?

No. The presence of seeds doesn’t tell you whether iodised baker’s salt has been used in a particular bread. Check the ingredients list for the bread you’re thinking of buying.