If wholemeal and fibre matter to you
You want seeds in your bread, but you look at the type of bread first. According to the Voedingscentrum, wholegrain products contain more fibre and other important nutrients than white grain products.
Want to serve seeded bread with your coffee and prefer wholemeal? Choose a loaf that is specifically labelled as wholemeal: ‘multiseed’ on its own doesn’t mean that it is. If texture or a smaller portion matters more, compare the seeds, the size and the latest ingredients, nutrition and allergen information.
You want seeds in your bread, but you look at the type of bread first. According to the Voedingscentrum, wholegrain products contain more fibre and other important nutrients than white grain products.
You’re looking for bread with a noticeable seeded texture and want to choose between a lighter multiseed loaf and a dark wholemeal loaf, for example to go with sweet or savoury toppings.
A few rolls or half a loaf may be enough. If you choose a whole loaf, check the label for advice on storing or freezing it.
First decide whether wholemeal, the seeded texture or the size matters most for your coffee break. If you need to avoid certain ingredients, check the latest allergen information before considering anything else.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Check that it is labelled wholemeal and compare the fibre content per 100 g. | When I buy seeded bread, I want to know whether the bread itself is wholemeal too. For around 33% of consumers, wholemeal and fibre are the top priority. |
| Seeds and texture | Check which seeds have been added and whether they’re in the bread, on the crust or both. | With my coffee, I mainly want a slice with noticeable seeds and kernels to go with my toppings. This texture is the first priority for around 25% of consumers. |
| Allergens and ingredients | Check the current packaging to see which allergens the bread contains and which it may contain. | I need to avoid certain ingredients, so I can’t rely on the bread’s name alone. For around 25% of consumers, checking the ingredients is the most important consideration. |
| Size and storage | Compare half or whole loaves with rolls, and read the storage and freezing advice. | For a small coffee break, I don’t want to buy more bread than I can use or store. The right size comes first for around 17% of consumers. |
A dark colour and visible seeds don’t tell you how much wholemeal flour the bread contains. For example, the Korenlanders Licht Meerzaden variant described by PLUS contains 30% wholemeal wheat flour and 22% wheat flour.
If you want wholemeal bread, check the product description and ingredients, then compare the fibre content per 100 g.
Seeded bread may contain cereals containing gluten, sesame or soya, among other ingredients. Allergens vary from product to product.
If you need to avoid certain ingredients, check both the ingredients and allergen warnings on the current packaging.
According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell whether it’s been used just from the type of bread.
If the type of salt used matters to you, check the label or ask the baker about unpackaged bread.
You may have a lot of a whole loaf left over after serving just a few topped slices with your coffee.
Consider half a loaf or rolls, or check before buying whether you can freeze the remaining bread according to the label.
Worth considering if you want to compare a dark wholemeal multiseed loaf with another wholemeal multiseed option in the same range.
A comparison between fine wholemeal bread and dark wholemeal multigrain bread with kernels and seeds.
An option to consider if you’d rather serve individual wholemeal rolls with seeds and kernels.
A wholemeal multigrain loaf to consider if you’re looking for a full loaf with grains and seeds.
A light multiseed option for anyone who wants to compare the ingredients of a lighter loaf with those of wholemeal bread.
A range to explore if you’re weighing up bake-at-home bread against multigrain rolls for your coffee break.
This bread selection is worth considering if you want to serve a round loaf at coffee time and are looking for seeds. Compare the product information separately with your preferences for wholemeal bread and fibre.
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A 550 g round loaf for anyone who wants to serve a whole loaf with their coffee.
If wholemeal, fibre or avoiding certain ingredients matters to you, check the product description, nutrition information per 100 g and the allergens on the current packaging.
Check the baking instructions on the packaging before preparing the bread.
No, ‘multiseed’ doesn’t automatically mean the bread itself is fully wholemeal. Check the product description and ingredients: PLUS lists both 30% wholemeal wheat flour and 22% wheat flour for Korenlanders Licht Meerzaden.
No, according to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the label to see which type of salt has been used, or ask the baker about unpackaged bread.
Always check for any allergens you need to avoid rather than relying on the bread’s name. The variants described include cereals containing gluten, sesame and soya, among other allergens. Check the current ingredients and warnings on the packaging of the bread you buy.
Follow the storage advice for the bread you buy. If you don’t want to serve a whole loaf at once, check whether the packaging says you can freeze it, then store it in portions according to the instructions.