Choose a wholemeal multiseed loaf if you want both a wholemeal base and seeds. For a small top-up, half a loaf or an individual roll may be a better fit for what you’ll eat soon. Also check the ingredients, nutritional information and allergens for the exact product.
You want to pick up bread for breakfast or lunch while doing a quick shop, with a wholemeal base and seeds for added texture. The Netherlands Nutrition Centre lists fibre as a characteristic of wholemeal bread. Check which seeds are in the loaf you choose, too.
You’re topping up for just a few meals. Depending on what’s available in store, half a loaf or an individual wholemeal roll may suit you better than a full loaf.
You consider carbohydrates, protein, fibre, salt or allergens when choosing. Compare the nutritional information per 100 g and read the ingredients for the exact loaf. The high-protein and reduced-carbohydrate varieties described contain ingredients including wheat, soya and sesame.
Decide how much bread you’ll use soon, then check whether the type of bread, seeds and nutritional information match what you’re looking for.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholemeal and seeds | Check that it’s labelled wholemeal, look for seeds in the ingredients and compare the fibre per 100 g. | I want more than just visible seeds: I also want a wholemeal base for my meals. Around 31% of consumers prioritise this combination. |
| Suitable size | See whether half a loaf or an individual roll will be enough. Choose a full loaf if you’ll use it in time or freeze it in portions. | I don’t want to have bread left over after just a few meals. Around 31% of consumers prioritise buying a suitable quantity. |
| Nutritional information | Compare carbohydrates, protein, fibre and salt per 100 g. If there’s a comparative claim, check what it’s being compared with. | If I’m considering a different type of bread because of its carbohydrate or protein content, I want to compare the nutritional values. This is the top priority for around 23% of consumers. |
| Checking the label | Check the allergens and any possible traces on the current packaging. Also check the salt content and, if relevant, whether iodised salt is listed. | I want to know whether the ingredients suit my needs or anything I specifically want to check. Around 15% of consumers give this label check top priority. |
Seeds, a dark colour and the word ‘multigrain’ in the name don’t, on their own, confirm that the bread is made with a wholemeal base.
Read the product name and ingredients list together. Then compare the fibre per 100 g and check which seeds are actually added.
If you only need a little, you could end up with bread left over. The Netherlands Nutrition Centre lists bread as a food that is often wasted.
Choose half a loaf or an individual roll if that suits how you’ll use it. If you’d rather buy a full loaf, freeze it in portions if needed.
Bread you don’t use in time could go to waste.
High-protein and reduced-carbohydrate breads also differ in other nutritional values and ingredients. The varieties described also contain allergens such as wheat, soya or sesame.
Compare the nutritional information per 100 g. If there’s a comparative claim, check what it’s being compared with, and check the label for allergens.
The type of bread alone won’t tell you which salt has been used in a specific product.
If iodised salt is important to your choice, check the ingredients list on the current packaging.
These product ranges give you an idea of the types of bread you can compare. Always check the ingredients and nutritional information for each product.
For anyone looking for a wholemeal multiseed loaf or comparing options with specific nutritional values.
For anyone looking to buy a smaller quantity with half a loaf.
For anyone looking at a full wholemeal loaf with seeds and grains in store.
For anyone who wants to pick up a single wholemeal roll with seeds.
For anyone who prioritises carbohydrate content when comparing products.
For anyone also comparing standard wholemeal loaves in store.
This round multigrain loaf is an option if you can prepare bread in advance. If you need a quick top-up, check that the size and baking time suit your meal. Check separately whether it has a wholemeal base.
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For anyone looking for seeded bread and who has time to bake it before eating.
Check the ingredients for wholemeal flour and follow the preparation instructions on the current packaging. Only compare nutritional values when they’re given on a clearly stated basis, such as per 100 g.
No. Seeds can also be found in bread without a wholemeal base. Check the wholemeal claim and ingredients list for the specific loaf. The Netherlands Nutrition Centre lists fibre as a characteristic of wholemeal bread.
Not always: choose a size based on how many meals you want it to cover. Half a loaf may suit several meals, while an individual wholemeal roll is an option for one.
No, don’t make that assumption about the bread you choose. If the type of salt used matters to you, read the ingredients list on the current packaging.
Always check the allergen information for the exact product. The breads described from brands including Albert Heijn and PLUS contain ingredients such as wheat, soya and sesame. Also check for any statements about possible traces.
