What matters most to different families?

Parents looking for wholemeal bread and fibre

You’re looking for a wholemeal base and comparing the fibre per 100 g; seeds are an optional extra for texture. The Netherlands Nutrition Centre recommends wholemeal and brown bread for children, noting their fibre content.

Parents of children who leave coarser textures uneaten

You want to pack a sandwich your child will actually eat at school. Finely textured wholemeal bread is an option if visible seeds or a coarse crust aren’t to their taste. For example, Lidl describes a kids’ wholemeal loaf made with finely milled wholemeal flour.

Families who need to check allergens

If your child has a food allergy or a prescribed diet, the information for the exact bread matters. Check the ingredients, allergen information and any warnings, and make sure the lunch you pack follows your school’s rules.

What should you look for?

Start with the wholemeal base and nutritional information, then consider whether your child will like the texture. Always check for relevant allergens before packing the lunch.

What to consider What should you check? Who does this matter most to?
Wholemeal base and fibre Read the product name and ingredients, then compare the fibre per 100 g in the nutritional information. I want to pack a wholemeal sandwich, so visible seeds aren’t the deciding factor. For around 43% of consumers, a wholemeal base comes first when making this choice.
A texture your child will eat Look at the visible seeds, crust and shape of the bread; try a new type at home first. If my child leaves larger seeds uneaten, I’d rather choose a finer-textured slice they’ll eat at school. Around 29% of consumers prioritise taste and texture above all else.
Allergens and school rules Check the latest allergen information for the exact bread and ask about your school’s rules. If my child has a relevant allergy or dietary requirement, I need to know what’s in their lunch before I pack it. This is the top priority for around 28% of consumers.

Common mistakes

  • Assuming visible seeds mean the bread is wholemeal

    Bread with seeds or several types of grain isn’t necessarily made with a wholemeal base. This could lead you to misjudge the nutritional value of two different loaves.

    Check the product name and ingredients for wholemeal flour, then compare the fibre per 100 g and the texture you’re looking for.

  • Only checking for gluten in seeded bread

    Other ingredients, such as sesame, soya or milk, may also matter if your child has a relevant allergy. Having bought the same brand before doesn’t replace checking the specific product you’ve chosen.

    Read the latest ingredients and allergen information, including any warnings. If you’re buying unwrapped bread, ask for allergen information before you buy.

  • Packing a coarse-textured slice without trying it first

    Seeds, kernels and a firm crust may put your child off eating the sandwich, even if the ingredients suit your preferences.

    Try a new bread at home first. If your child doesn’t like the coarse texture, look for a finer-textured wholemeal option.

    Sandwiches that come home uneaten can also contribute to food waste.

  • Assuming all bread is made with baker’s salt

    According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be added to bread using baker’s salt. This doesn’t tell you which salt was used in a particular loaf.

    If you want to know whether a particular bread is made with baker’s salt, check the product information rather than assuming based on the type of bread.

Brands to consider

Albert Heijn

Albert Heijn’s online range includes wholemeal bread with sunflower seeds and multiseed bread.

  • The range includes different types of bread to compare by ingredients.
  • Check the ingredients and allergens for the bread you choose; the category name doesn’t tell you whether a product is wholemeal.

Jumbo

Jumbo’s range includes finely textured wholemeal bread and wholemeal multigrain varieties.

  • For Jumbo Fijn Volkoren, Jumbo lists the ingredients, allergens and 7,6 g of fibre per 100 g.
  • That nutritional information applies to this product, not every bread made by Jumbo.

Lidl

Lidl describes multigrain bread with seeds and a kids’ wholemeal loaf made with finely milled wholemeal flour.

  • Both seeded bread and a finer wholemeal texture are available to consider.
  • Check the information for the specific loaf and the range at the shop where you’re buying it.

ALDI

ALDI’s bread range includes wholemeal multigrain bread and multigrain rolls.

  • There are both loaves and rolls to consider, depending on the shape you prefer.
  • Check the ingredients and allergens for the product you choose.

PLUS

Under the Korenlanders name, PLUS offers wholemeal multigrain rolls and multigrain bread, among other products.

  • The product information for the wholemeal multigrain rolls lists the ingredients, allergens and nutritional values.
  • The rolls list allergens including cereals containing gluten, soya, milk and sesame. Always check the information on the packaging of the product you buy.

Dirk

Dirk offers wholemeal and multigrain bread, including a multigrain hearth loaf with grains and seeds.

  • The range includes different types of bread to compare by ingredients and texture.
  • The presence of grains and seeds doesn’t confirm that the bread you choose is wholemeal.

A bread option on Joybuy

This option may suit you if you’re looking for a seeded texture and have time to bake the bread at home before packing it for school. If you’re choosing based on wholemeal content, fibre or allergens, check the information on the packaging.

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

An option if you’re looking for a seeded texture and have time at home to defrost and bake the bread.

Check the baking instructions on the packaging before preparing it. The name Multigrain doesn’t confirm that the bread is wholemeal. Check the latest product information for this, the fibre per 100 g and allergens.

View on Joybuy

Frequently asked questions

Is multigrain bread with seeds automatically wholemeal?

No. Several types of grain or seeds don’t, by themselves, confirm that the bread has a wholemeal base. If wholemeal is your top priority, check the product name and ingredients for the exact bread you’re considering.

Which allergens should I check in seeded bread?

Check all allergens relevant to your child, not just cereals containing gluten. For example, the product information for PLUS Korenlanders Wholemeal Multigrain Rolls also lists soya, milk and sesame. This doesn’t tell you what’s in another type of bread. Read the latest packaging, and if you’re buying unwrapped bread, ask for allergen information before you buy.

Can my child take seeded bread to school?

Pack your child’s lunch in line with your school’s rules, especially if there are rules about allergens, sharing food or crumbs. Also check that the bread you choose suits your child’s allergies or dietary requirements.

Does Dutch bread always contain iodine?

No. Don’t assume that all bread is made with baker’s salt. The Netherlands Nutrition Centre identifies bread made with baker’s salt as a source of iodine. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be added to bread using baker’s salt. Check the product information if this matters to your choice.