Who is this choice important for?

Anyone looking for a wholemeal base

You want to serve seeded bread for Mother’s Day breakfast, but you’re also looking for wholemeal bread and comparing the fibre per 100 g.

Anyone who wants to serve bread with visible seeds

You’re looking for texture and bread that will make an impression on the breakfast table, and you check which seeds and kernels the product actually contains.

Anyone keeping allergens in mind

You’re buying for several guests and checking which ingredients and allergens matter to them before you buy.

What should you look for when choosing?

First decide whether wholemeal bread, the texture of the seeds or the ingredients for your guests is most important. Then compare nutritional values on the same basis, preferably per 100 g.

What to look for What to check when buying Who it matters to
Wholemeal and fibre Check the wholemeal description and ingredients; compare fibre per 100 g. I want my choice of bread to be about more than just the seeds: the wholemeal base matters too. For around 40% of consumers, that base and its fibre content are the top priorities.
Seed texture and serving See which seeds have been added and choose a loaf size that suits the breakfast gathering. For my breakfast table, I mainly want to serve bread with visible seeds and a distinctive texture. Around 30% of consumers give this presentation top priority.
Ingredients and allergens Read the label or ask about allergens for unpackaged bread; compare salt per 100 g if it affects your choice. When guests are joining us, I want to know first whether they can eat the ingredients. For around 30% of consumers, checking this comes first.

Common mistakes

  • Assuming dark bread or visible seeds mean it’s wholemeal

    A dark colour or a topping of seeds and kernels doesn’t tell you whether the grain base is wholemeal. The Voedingscentrum distinguishes wholemeal bread from bread with added seeds and kernels.

    Check the product description and ingredients; compare the fibre per 100 g if it matters to your choice.

  • Focusing only on the seeds and overlooking allergens

    For AH Les Pains Bastille, Albert Heijn lists sesame, gluten-containing cereals and soya, among other ingredients. The ingredients in another loaf may differ.

    For packaged bread, read the current label. For unpackaged bread, ask about allergen information before buying.

  • Buying bread early without checking how to store it

    Whether buying in advance is practical depends on the storage instructions for the bread you choose and when you plan to serve it.

    Check the packaging before freezing bread for Mother’s Day breakfast and follow the product-specific instructions.

  • Expecting to find the same bread in every branch

    Lidl lists its Haverspeltbrood met zaden en pitten as a product available in store only. The bread you can choose may therefore depend on which branch you shop at.

    Check the local range shortly before breakfast and read the information on the bread you actually buy.

Brands and shops to consider

Albert Heijn

AH Les Pains Bastille heel is an example of wholemeal multiseed bread.

  • Albert Heijn lists the ingredients, allergens and nutritional information for this bread.
  • Check the packaging when you buy it: the product’s ingredients and information may change.

Jumbo

Jumbo sells both fine wholemeal bread and bread with seeds and kernels.

  • Jumbo lists 7,6 g of fibre per 100 g for Fijn Volkoren.
  • Fijn Volkoren isn’t automatically a multiseed bread; check the variant you choose if seeds matter to you.

Lidl

Lidl lists a 400 g Haverspeltbrood met zaden en pitten.

  • The product description names the seeds and kernels and gives the pack size.
  • This bread is listed as available in store only; check the ingredients and nutritional information there.

Aldi

Aldi describes Waddenbrood as dark wholemeal bread with seeds and grains.

  • The product description makes clear that it’s a wholemeal variety with seeds.
  • Check the packaging or in-store information for the ingredients and allergens in the bread you buy.

PLUS

PLUS Rond fijn volkoren heel is a wholemeal option for anyone not specifically looking for a seeded texture.

  • PLUS lists 6,7 g of fibre and 1,03 g of salt per 100 g for this variety.
  • Seeds aren’t specifically mentioned for this fine wholemeal variety; choose another option if they’re essential.

Dirk

Dirk’s bread range includes Boeren meerzaden and Vloerbrood zonnepit.

  • The different names can help you find the type of bread and seed texture you’re looking for.
  • Check the current ingredients, allergens and nutritional information for the variety you choose.

Bread options at Joybuy

This round multigrain bread is a good fit for a Mother’s Day breakfast where you want to serve seeded bread. Check separately that the wholemeal base, allergens and preparation suit your breakfast.

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

For a Mother’s Day breakfast where you want to serve seeded bread; check the packaging to see whether this multigrain bread is also wholemeal.

Read the latest allergen information and baking instructions before serving. Allow time for thawing and cooling before slicing the bread.

View at Joybuy

Frequently asked questions

Is seeded bread automatically wholemeal?

No. Seeds and kernels can be added to different types of bread. Check the wholemeal description and ingredients list, then compare the fibre per 100 g.

How can I check allergens when guests are joining us?

For packaged bread, read the allergen information on the current label. For unpackaged bread, ask what allergen information is available before buying. Check which ingredients matter to your guests, including sesame, gluten-containing cereals, soya, milk or nuts, if relevant.

Can I buy bread in advance for Mother’s Day breakfast?

Yes, if the storage instructions for the bread you choose allow it. Albert Heijn says that AH Les Pains Bastille can be frozen at home on the day of purchase; follow the instructions on the packaging for each loaf.

Does baker’s salt mean every loaf contains iodine?

No, don’t assume every loaf has the same ingredients. Check the specific product’s ingredients list to see whether it contains baker’s salt or iodised salt.