Who is this choice relevant to?

Holidaymakers who pay attention to the grain base

You’re looking for seeded bread for breakfast and lunch, but also want to know whether it’s wholegrain and how much fibre it contains per 100 g. The term multigrain on its own doesn’t guarantee a wholegrain base.

Travellers with a freezer compartment

You want to buy bread when you arrive and save some portions for later in your stay. For certain multiseed breads, Albert Heijn and PLUS advise that you freeze them on the day of purchase and use them within one month. Always follow the instructions on the bread you buy.

Travellers with allergy or gluten-free requirements

You need clear information about ingredients, allergens and possible traces. An explicit gluten-free label doesn’t replace checking for other allergens.

What should you look for when buying?

Start with what matters most for your stay: the grain base, allergens, storing portions or the type of bread. Then check the latest product information for the bread you want to take with you.

What to consider What to check when buying Who should consider this?
Wholegrain and fibre Look for wholegrain in the product information and compare the fibre content per 100 g of specific breads. If you want a clearly labelled wholegrain base for breakfast and lunch, don’t rely on the seeded crust. For around 31% of consumers, the grain base is their top priority when making this choice.
Allergens Read the latest ingredients and allergen information, and check for any trace warnings. Look for a gluten-free label if needed. If an ingredient makes a bread unsuitable for me, clear information about its composition matters more than its format. Around 25% of consumers prioritise this check.
Portions and storage Check the number of portions and the storage and freezing instructions, bearing in mind the freezer available. If you don’t want to buy bread every day of your holiday, you’ll want to plan your supplies around your stay. This is a top priority for around 25% of consumers.
Bread type and preparation Choose a type that suits the occasion and check whether it needs baking and whether an oven is available. For a quick breakfast, I may want something different from bread to serve with a meal shared with others. For around 19% of consumers, choosing the right format is their first consideration.

Common mistakes

  • Assuming seeds mean the bread is wholegrain

    Seeded bread can also have a light or white grain base. For example, Jumbo describes its Boeren Licht Meerzaden as white wheat bread with seeds.

    Check the bread description and ingredients. Compare the fibre content per 100 g if it matters to your choice.

  • Relying on the product name alone if you have allergies

    Multiseed bread can contain various allergens. A gluten-free label also doesn’t mean that the bread is free from all other allergens.

    Read the latest packaging, including any trace warnings. If you’re buying unwrapped bread, ask what allergen information is available.

  • Buying more fresh bread than you can use

    A whole loaf won’t suit every group or stay. Freezing can be a useful option if the instructions for the product you choose allow it.

    Choose an amount to suit the number of meals, and check the storage and freezing instructions before you buy.

Brands to consider

Albert Heijn

AH Meerzaden is an example of a multiseed bread with nutritional information and freezing advice available online.

  • Albert Heijn lists 6,4 g of fibre and 0,9 g of salt per 100 g for AH Meerzaden, and advises freezing it on the day of purchase and using it within one month.
  • Albert Heijn warns that product information may change. Check the ingredients, nutritional information and allergens on the packaging you receive.

Jumbo

Jumbo Boeren Licht Meerzaden shows that seeded bread can also be white wheat bread.

  • Jumbo says this bread contains seeds and kernels and is legally classified as white wheat bread.
  • Jumbo lists wheat, soya and sesame as allergens and also notes that other allergens may be present. Check the latest packaging.

Lidl

Lidl describes its organic rustic multigrain sourdough as a brown organic sourdough multigrain loaf with seeds and kernels.

  • The stated bread type and 600 g pack size make it easier to choose a product to suit your meal and group.
  • Check the latest ingredients and allergen information for this bread before choosing it for someone with dietary requirements or allergies.

ALDI

ALDI includes Boeren volkoren meergranen in its fresh daily bread range.

  • ALDI says its wholemeal breads are made with 100% wholemeal flour and describes this multigrain bread as containing grains and seeds.
  • Check the ingredients and allergen information for the specific bread when you buy it.

PLUS

PLUS provides product information for items including light multiseed bread and a separate gluten-free multiseed product from Yam.

  • For Korenlanders Licht Meerzaden, PLUS lists 5,5 g of fibre per 100 g and advises freezing it on the day of purchase and using it within one month.
  • According to PLUS, Korenlanders bread contains wheat, barley, spelt, soya and sesame, among other ingredients. Check for other allergens even when choosing a gluten-free product.

Dirk

Dirk describes Bakker van der Akker Boeren meerzaden heel as fresh brown wheat bread with seeds.

  • The description makes it clear that this is a whole brown multiseed loaf.
  • Check the packaging or product information in store for ingredients and allergens.

Bread options at Joybuy

These multigrain breads and baguettes from Lekhaven Bakkerij are suited to breakfast, lunch or a meal in a holiday home with an oven. Check the packaging for each variety if wholegrain, fibre or allergens will affect your choice.

Lekhaven Bakkerij Multigrain Country Bread, round, 2 x 550 g

Lekhaven Bakkerij Multigrain Country Bread, round, 2 x 550 g

A round loaf for breakfast or lunch when you can use an oven at your holiday home. Check the storage and preparation instructions, along with the latest allergen information, on the packaging.

View at Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, 4 x 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 x 135 g

Individual baguettes can work well with a meal shared with others. You’ll need an oven to prepare them; also read the storage and defrosting instructions and check the allergens on the packaging.

View at Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, variant 4 x 135 g x 2

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 x 135 g x 2

A baguette option for meals when you have access to an oven. Before planning portions, check how many baguettes the pack contains; also read the latest allergen information.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread, round, 550 g

Lekhaven Bakkerij Multigrain Country Bread, round, 550 g

A round loaf for breakfast or lunch when an oven is available. Follow the baking instructions on the latest packaging, and check the ingredients and allergens there too.

View at Joybuy

Frequently asked questions

Is multigrain seeded bread always wholegrain?

No. Multigrain and wholegrain don’t mean the same thing. If you want a wholegrain base, check the bread description and ingredients for the specific product rather than relying on the seeds or the word multigrain.

What should I check if I’m allergic to ingredients in seeded bread?

Read the latest ingredients list and allergen information, and look for any trace warnings. For example, Jumbo lists wheat, soya and sesame in Boeren Licht Meerzaden; you shouldn’t assume another bread has the same ingredients.

Can I freeze multiseed bread for my stay?

Yes, if the instructions for the bread you choose allow it. For AH Meerzaden and Korenlanders Licht Meerzaden respectively, Albert Heijn and PLUS advise freezing the bread on the day of purchase and using it within one month. Check the latest packaging for the bread you buy.

Is gluten-free multiseed bread also free from other allergens?

No. A gluten-free label doesn’t mean that the product is free from all other allergens. For Yam Licht meerzaden glutenvrij, PLUS lists oats and soya, and notes that egg, milk and nuts may be present. Always check the latest packaging for the allergens that matter to you.