Who is this for?

Families looking for wholemeal sandwiches

For quick sandwiches or toast during the autumn half-term, with seeds for extra crunch. According to the Netherlands Nutrition Centre, wholemeal bread is made from the whole grain and contains more fibre, vitamins and minerals than white bread.

Households that need to watch out for allergens

Sesame, cereals containing gluten, soya, milk and nuts may all be relevant when choosing seeded bread. Always check the latest label for the product you choose, as ingredients and allergen information can change.

Shoppers planning snacks in advance

For several snack breaks, pack size or suitability for freezing may influence your choice. Follow the instructions for the specific bread: for example, PLUS recommends freezing its Boeren wholemeal bread on the day of purchase and using it within one month.

What should you look for?

First decide whether you want soft sandwiches or a crunchy snack. Then compare the wholemeal labelling, ingredients and storage instructions of products suited to the occasion.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for an explicit wholemeal label; compare fibre per 100 g when weighing up the nutritional value of two loaves. If wholemeal is my top priority for snack sandwiches, I don’t want to judge by the visible seeds alone. For around 33% of consumers, choosing wholemeal would be the main priority.
Texture and portions Choose between sliced bread and crunchy crispbread, and check which pack size suits your snack breaks. I want to serve small snacks quickly, so I’d first choose the shape and texture that work best. Convenience and texture would come first for around 27% of consumers.
Allergens Read the latest ingredients and allergen information, including any warnings about traces. If someone at home needs to avoid an allergen, the ingredients determine which bread is suitable. For around 20% of consumers, checking this would be the main concern.
Storage and stocking up Check the storage instructions and whether the chosen bread can be frozen according to the packaging. For snacks spread over several days of the holidays, I want to avoid fresh bread going to waste. Storage and stocking up would be top priorities for around 20% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    Having several types of grain does not, by itself, mean that a bread has the wholemeal base you’re looking for.

    Check the wholemeal labelling separately, then choose seeds according to the flavour and texture you like.

  • Choosing seeded bread without checking allergens

    As well as sesame, cereals containing gluten, soya, milk or nuts may also be relevant, depending on the bread.

    Read the latest ingredients and allergen information every time you buy, even if you’ve bought the product before.

  • Assuming all bread contains baker’s salt

    According to the Netherlands Nutrition Centre, bread does not have to be made with baker’s salt. The type of bread or presence of seeds alone won’t tell you whether it has been used.

    Check the label for baker’s salt or iodised salt if this matters to your choice.

  • Buying more fresh bread than you’ll use

    You may be left with a large loaf if you’ve only planned a few snack breaks.

    Choose a pack size to suit the number of occasions, and only freeze bread according to the instructions for that product.

Brands to consider

Albert Heijn

Albert Heijn offers various wholemeal breads, including a sunflower seed loaf and a separate wholemeal muesli and nut loaf.

  • The product information for the muesli and nut loaf lists wholemeal wheat flour, sunflower seeds and iodised salt.
  • The same loaf also lists milk, gluten, almonds and hazelnuts, and may contain sesame. Check the latest packaging.

Jumbo

Jumbo Rond Korn Wholemeal is one example of wholemeal bread with seeds for sandwiches and snacks.

  • Jumbo lists wholemeal wheat flour, sunflower seeds, linseed, sesame and baker’s salt for this bread.
  • The product information lists gluten, soya and sesame as allergens; check the label on the product you buy.

Lidl

Lidl describes a 400 g oat and spelt loaf with seeds as an in-store product.

  • If you’re looking for a smaller pack, you could also consider the separately listed half loaf of extra wholemeal bread.
  • Check the ingredients, allergens and wholemeal labelling on the product you choose in store.

ALDI

ALDI describes wholemeal bread, multigrain bread with seeds, and a separate seeded wholemeal crispbread.

  • This gives you a choice between soft bread snacks and a crunchy product.
  • Check the ingredients and allergens on each pack; the term multigrain alone does not confirm that the bread is wholemeal.

PLUS

PLUS lets you compare different types of bread individually, including wholemeal and dark multigrain.

  • For PLUS Boeren wholemeal bread, the product information recommends freezing it on the day of purchase and using it within one month.
  • Don’t assume the same storage instructions apply to another loaf; also check the latest ingredients and allergen information.

Dirk

Dirk offers products including a wholemeal bâtard loaf and a separate extra-fibre wholemeal loaf.

  • These types of bread make it easy to look specifically for a wholemeal base for sandwiches and snacks.
  • Check whether your chosen loaf contains seeds, and read the ingredients and allergens on the packaging.

Bread and crispbread at Joybuy

For a crunchy snack, you’ll find crispbread products here; there’s also bread and rolls for sandwiches and snacks. For each product, look at the difference between seeds added as an ingredient and an explicit wholemeal label.

Pack of Bolletje Whole Grain Crispbread, 265 g

Bolletje Whole Grain Crispbread, 265 g

A crunchy snack to consider if you’re looking for a wholemeal option. If you have allergies, look out for sesame and cereals containing gluten, and check the latest label. Also look for baker’s salt if that matters to your choice.

View at Joybuy
Pack of Wasa Thin Crisp Sesame, 190 g

Wasa Thin Crisp Sesame, 190 g

A good option if you’re looking for a thin, crunchy sesame snack. Check the wholemeal labelling separately if you prefer a fully wholemeal product. If you have allergies, also read the latest information about sesame, cereals containing gluten and possible traces of milk.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

A round multigrain loaf to bake for a snack break. The product information lists sunflower seeds, linseed and sesame. Check the wholemeal content separately, as the ingredients list wheat flour. Follow the defrosting and baking instructions, and check the latest allergen information.

View at Joybuy
Lekhaven Bakkerij Brioche Roll 50 with sesame and linseed, 50 g × 2

Lekhaven Bakkerij Brioche Roll 50 with sesame and linseed, 50 g × 2

Individual seeded rolls for sandwiches and snacks. Plan ahead for defrosting: the product information says they can be stored for up to two days after defrosting. The ingredients list wheat flour; check the latest allergen information, including for milk, wheat, egg and sesame.

View at Joybuy
Pack of g'woon Crispbread Sesame, 5 pieces

g'woon Crispbread Sesame, 5 pieces

A crunchy sesame snack in a pack of five. Don’t assume it’s wholemeal just because it contains seeds: the ingredients list wheat flour. If you have allergies, check the label for wheat, sesame and possible traces of soya.

View at Joybuy

Frequently asked questions

Do seeds automatically make bread wholemeal?

No. Seeds and wholemeal describe different things. Wholemeal refers to the grain base, so check the wholemeal labelling separately if it matters to your choice.

Does seeded bread have to contain baker’s salt?

No. According to the Netherlands Nutrition Centre, bread does not have to be made with baker’s salt. Check the ingredients on the label or ask the baker if you want to know whether it has been used in a particular loaf.

Can I freeze seeded bread in advance?

You can if the storage instructions for the product allow it. For some breads, Jumbo, Albert Heijn and PLUS recommend freezing on the day of purchase and using within one month. Don’t automatically apply this advice to another loaf.

Which allergens should I check in seeded bread?

Check the latest label for allergens that are relevant to your household. For example, Jumbo Rond Korn Wholemeal lists gluten, soya and sesame, while Albert Heijn also lists milk, almonds and hazelnuts for its wholemeal muesli and nut loaf.